Chilled Fish/Seafood Market in Brazil to 2013 (Meat, Fish and Poultry)

Introduction

This databook provides key data and information on the Chilled Fish/Seafood Market in Brazil (Meat, Fish and Poultry). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The chilled fish/seafood category was valued at BRL7,395.3m ($3,818.2m) in 2008, representing a CAGR of 3.3% since 2003.

By the end of 2013, the chilled fish/seafood category will be worth BRL8,641m ($4,461.3m), with an expected CAGR of 3.2% between 2008 and 2013.

The chilled fish/seafood market volume totaled 960.7 million kg in 2008, representing a CAGR of 1% since 2003.

By the end of 2013, the chilled fish/seafood market will total 1,005.8 million kg, with an expected CAGR of 0.9% between 2008 and 2013.

The chilled fish/seafood market was led by coated fish/seafood (representing 42.5% of the total value) followed by raw fish with a 31% market share. Raw seafood accounts for the remaining 26.5% share.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Chilled Fish/Seafood Market in Brazil (Meat, Fish and Poultry)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chilled fish/seafood 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Chilled Fish/Seafood 10
Value analysis (Brazilian Real), 2003?08 10
Value analysis (Brazilian Real), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 PESTLE Analysis 25
Summary 25
Political analysis 27
Economic analysis 30
Social analysis 35
Technology analysis 39
Legal analysis 43
Environmental analysis 47
Chapter 5 Macroeconomic Profile 51
Macroeconomic indicators 51
Chapter 6 Research Methodology 56
Methodology overview 56
Secondary research 57
Market modeling 58
Creating an initial data model 58
Revising the initial data model 58
Creating a final estimate 59
Creating demographic value splits 59
Primary research 59
Data finalization 60
Ongoing research 60

LIST OF FIGURES
Figure 1: Chilled fish/seafood, Brazil, value by segment (BRLm), 2003?13 12
Figure 2: Chilled fish/seafood, Brazil, category growth comparison, by value, 2003?13 14
Figure 3: Chilled fish/seafood, Brazil, volume by segment (kg, million), 2003?13 17
Figure 4: Chilled fish/seafood, Brazil, category growth comparison, by volume, 2003?13 17
Figure 5: Chilled fish/seafood, Brazil, distribution channels by value (%), 2007?08 21
Figure 6: Annual data review process 57

LIST OF TABLES
Table 1: Chilled fish/seafood category definitions 3
Table 2: Chilled fish/seafood distribution channels 4
Table 3: Chilled fish/seafood, Brazil, value by segment (BRLm), 2003?08 10
Table 4: Chilled fish/seafood, Brazil, value forecast by segment (BRLm), 2008?13 11
Table 5: Chilled fish/seafood, Brazil, value by segment ($m), 2003?08 13
Table 6: Chilled fish/seafood, Brazil, value forecast by segment ($m), 2008?13 13
Table 7: Chilled fish/seafood, Brazil, volume by segment (kg, million), 2003?08 15
Table 8: Chilled fish/seafood, Brazil, volume forecast by segment (kg, million), 2008?13 16
Table 9: Chilled fish/seafood, Brazil, brand share by value (%), 2007?08 18
Table 10: Chilled fish/seafood, Brazil, value by brand (BRLm), 2007?08 18
Table 11: Chilled fish/seafood, Brazil, company share by value (%), 2007?08 19
Table 12: Chilled fish/seafood, Brazil, value by company (BRLm), 2007?08 19
Table 13: Chilled fish/seafood, Brazil, distribution channels by value (%), 2007?08 20
Table 14: Chilled fish/seafood, Brazil, value by distribution channel (BRLm), 2007?08 20
Table 15: Chilled fish/seafood, Brazil, expenditure per capita (BRL), 2003?08 22
Table 16: Chilled fish/seafood, Brazil, forecast expenditure per capita (BRL), 2008?13 22
Table 17: Chilled fish/seafood, Brazil, expenditure per capita ($), 2003?08 23
Table 18: Chilled fish/seafood, Brazil, forecast expenditure per capita ($), 2008?13 23
Table 19: Chilled fish/seafood, Brazil, consumption per capita (kg), 2003?08 24
Table 20: Chilled fish/seafood, Brazil, forecast consumption per capita (kg), 2008?13 24
Table 21: Analysis of Brazil’s political landscape 27
Table 22: Analysis of Brazil’s economy 30
Table 23: Analysis of Brazil’s social system 35
Table 24: Analysis of Brazil’s technology landscape 39
Table 25: Analysis of Brazil’s legal landscape 43
Table 26: Analysis of Brazil’s environmental landscape 47
Table 27: Brazil population, by age group, 2003?08 (millions) 51
Table 28: Brazil population forecast, by age group, 2008?13 (millions) 52
Table 29: Brazil population, by gender, 2003?08 (millions) 52
Table 30: Brazil population forecast, by gender, 2008?13 (millions) 53
Table 31: Brazil nominal GDP, 2003?08 (BRLbn, nominal prices) 53
Table 32: Brazil nominal GDP forecast, 2008?13 (BRLbn, nominal prices) 53
Table 33: Brazil real GDP, 2003?08 (BRLbn, 2000 prices) 54
Table 34: Brazil real GDP forecast, 2008?13 (BRLbn, 2000 prices) 54
Table 35: Brazil real GDP, 2003?08 ($bn, 2000 prices) 54
Table 36: Brazil real GDP forecast, 2008?13 ($bn, 2000 prices) 55
Table 37: Brazil consumer price index, 2003?08 (2000=100) 55
Table 38: Brazil consumer price index, 2008?13 (2000=100) 55


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