TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chilled fish/seafood 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Chilled Fish/Seafood 9
Value analysis (Colombian Peso), 2003?08 9
Value analysis (Colombian Peso), 2008?13 10
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 12
Volume analysis, 2003?08 14
Volume analysis, 2008?13 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Chilled fish/seafood, Colombia, value by segment (COPm), 2003?13 11
Figure 2: Chilled fish/seafood, Colombia, category growth comparison, by value, 2003?13 13
Figure 3: Chilled fish/seafood, Colombia, volume by segment (kg, million), 2003?13 16
Figure 4: Chilled fish/seafood, Colombia, category growth comparison, by volume, 2003?13 16
Figure 5: Chilled fish/seafood, Colombia, company share by value (%), 2007?08 18
Figure 6: Chilled fish/seafood, Colombia, distribution channels by value (%), 2007?08 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Chilled fish/seafood category definitions 3
Table 2: Chilled fish/seafood distribution channels 4
Table 3: Chilled fish/seafood, Colombia, value by segment (COPm), 2003?08 9
Table 4: Chilled fish/seafood, Colombia, value forecast by segment (COPm), 2008?13 10
Table 5: Chilled fish/seafood, Colombia, value by segment ($m), 2003?08 12
Table 6: Chilled fish/seafood, Colombia, value forecast by segment ($m), 2008?13 12
Table 7: Chilled fish/seafood, Colombia, volume by segment (kg, million), 2003?08 14
Table 8: Chilled fish/seafood, Colombia, volume forecast by segment (kg, million), 2008?13 15
Table 9: Chilled fish/seafood, Colombia, brand share by value (%), 2007?08 17
Table 10: Chilled fish/seafood, Colombia, value by brand (COPm), 2007?08 17
Table 11: Chilled fish/seafood, Colombia, company share by value (%), 2007?08 19
Table 12: Chilled fish/seafood, Colombia, value by company (COPm), 2007?08 19
Table 13: Chilled fish/seafood, Colombia, distribution channels by value (%), 2007?08 20
Table 14: Chilled fish/seafood, Colombia, value by distribution channel (COPm), 2007?08 20
Table 15: Chilled fish/seafood, Colombia, expenditure per capita (COP), 2003?08 22
Table 16: Chilled fish/seafood, Colombia, forecast expenditure per capita (COP), 2008?13 22
Table 17: Chilled fish/seafood, Colombia, expenditure per capita ($), 2003?08 23
Table 18: Chilled fish/seafood, Colombia, forecast expenditure per capita ($), 2008?13 23
Table 19: Chilled fish/seafood, Colombia, consumption per capita (kg), 2003?08 24
Table 20: Chilled fish/seafood, Colombia, forecast consumption per capita (kg), 2008?13 24
Table 21: Colombia population, by age group, 2003?08 (millions) 25
Table 22: Colombia population forecast, by age group, 2008?13 (millions) 26
Table 23: Colombia population, by gender, 2003?08 (millions) 26
Table 24: Colombia population forecast, by gender, 2008?13 (millions) 27
Table 25: Colombia nominal GDP, 2003?08 (COPbn, nominal prices) 27
Table 26: Colombia nominal GDP forecast, 2008?13 (COPbn, nominal prices) 27
Table 27: Colombia real GDP, 2003?08 (COPbn, 2000 prices) 28
Table 28: Colombia real GDP forecast, 2008?13 (COPbn, 2000 prices) 28
Table 29: Colombia real GDP, 2003?08 ($bn, 2000 prices) 28
Table 30: Colombia real GDP forecast, 2008?13 ($bn, 2000 prices) 29
Table 31: Colombia consumer price index, 2003?08 (2000=100) 29
Table 32: Colombia consumer price index, 2008?13 (2000=100) 29
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