Chilled Food in South Africa to 2013

Introduction

This databook provides key data and information on the chilled food market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on:chilled meat products,chilled fish/seafood,deli food,chilled ready meals,chilled pizza & chilled fresh pasta

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for chilled food in South Africa increased at a compound annual growth rate of 3.1% between 2003 and 2008.

The chilled meat products category led the chilled food market in South Africa, accounting for a share of 87.6%.

Leading players in South African chilled food market include Tiger Brands Ltd, Renown Fresh Meat Corp. Welkom (Pty) Ltd and Eskort Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the chilled food market in South Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: chilled food 2
Summary category level: chilled fish/seafood 3
Summary category level: deli food 4
Summary category level: chilled meat products 5
Summary category level: chilled fresh pasta 6
Summary category level: chilled ready meals 7
Summary category level: chilled pizza 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 26
Value analysis (Rand), 2003?08 26
Value analysis (Rand), 2008?13 27
Value analysis (US dollars), 2003?08 29
Value analysis (US dollars), 2008?13 30
Volume analysis, 2003?08 32
Volume analysis, 2008?13 33
Company and brand share analysis 35
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profile 46
Tiger Brands Limited 46
Chapter 5 Category Analysis: Chilled Fish/Seafood 48
Value analysis (Rand), 2003?08 48
Value analysis (Rand), 2008?13 49
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company and brand share analysis 56
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Deli Food 63
Value analysis (Rand), 2003?08 63
Value analysis (Rand), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Chilled Meat Products 78
Value analysis (Rand), 2003?08 78
Value analysis (Rand), 2008?13 79
Value analysis (US dollars), 2003?08 81
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Category Analysis: Chilled Fresh Pasta 94
Value analysis (Rand), 2003?08 94
Value analysis (Rand), 2008?13 95
Value analysis (US dollars), 2003?08 96
Value analysis (US dollars), 2008?13 96
Volume analysis, 2003?08 97
Volume analysis, 2008?13 98
Company and brand share analysis 99
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 9 Category Analysis: Chilled Ready Meals 106
Value analysis (Rand), 2003?08 106
Value analysis (Rand), 2008?13 107
Value analysis (US dollars), 2003?08 109
Value analysis (US dollars), 2008?13 110
Volume analysis, 2003?08 112
Volume analysis, 2008?13 113
Company and brand share analysis 115
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 10 Category Analysis: Chilled Pizza 123
Value analysis (Rand), 2003?08 123
Value analysis (Rand), 2008?13 124
Value analysis (US dollars), 2003?08 126
Value analysis (US dollars), 2008?13 126
Volume analysis, 2003?08 128
Volume analysis, 2008?13 129
Company and brand share analysis 131
Distribution analysis 133
Expenditure and consumption per capita 135
Chapter 11 Country Comparison 138
Value 138
Volume 142
Market share 146
Chapter 12 PESTLE Analysis 147
Summary 147
Political analysis 148
Economic analysis 151
Social analysis 154
Technology analysis 157
Legal analysis 160
Environmental analysis 163
Chapter 13 New Product Development 166
Product launches over time 166
Recent product launches 168
Chapter 14 Macroeconomic Profile 169
Macroeconomic indicators 169
Chapter 15 Research Methodology 174
Methodology overview 174
Secondary research 175
Market modeling 176
Creating an initial data model 176
Revising the initial data model 176
Creating a final estimate 177
Creating demographic value splits 177
Primary research 177
Data finalization 178
Ongoing research 178
Chapter 16 APPENDIX 179
Future readings 179
How to contact experts in your industry 179
Disclaimer 179

LIST OF FIGURES
Figure 1: Chilled food, South Africa, value (ZARm), 2003?13 28
Figure 2: Chilled food, South Africa, category growth comparison, by value, 2003?13 31
Figure 3: Chilled food, South Africa, volume (kg, million), 2003?13 34
Figure 4: Chilled food, South Africa, category growth comparison, by volume, 2003?13 34
Figure 5: Chilled food, South Africa, company share by value (%), 2007?08 36
Figure 6: Chilled food, South Africa, distribution channels by value (%), 2007?08 39
Figure 7: Chilled fish/seafood, South Africa, value (ZARm), 2003?13 50
Figure 8: Chilled fish/seafood, South Africa, category growth comparison, by value, 2003?13 52
Figure 9: Chilled fish/seafood, South Africa, volume (kg, million), 2003?13 55
Figure 10: Chilled fish/seafood, South Africa, category growth comparison, by volume, 2003?13 55
Figure 11: Chilled fish/seafood, South Africa, distribution channels by value (%), 2007?08 59
Figure 12: Deli food, South Africa, value (ZARm), 2003?13 65
Figure 13: Deli food, South Africa, category growth comparison, by value, 2003?13 67
Figure 14: Deli food, South Africa, volume (kg, million), 2003?13 70
Figure 15: Deli food, South Africa, category growth comparison, by volume, 2003?13 70
Figure 16: Deli food, South Africa, distribution channels by value (%), 2007?08 74
Figure 17: Chilled meat products, South Africa, value (ZARm), 2003?13 80
Figure 18: Chilled meat products, South Africa, category growth comparison, by value, 2003?13 82
Figure 19: Chilled meat products, South Africa, volume (kg, million), 2003?13 85
Figure 20: Chilled meat products, South Africa, category growth comparison, by volume, 2003?13 85
Figure 21: Chilled meat products, South Africa, company share by value (%), 2007?08 87
Figure 22: Chilled meat products, South Africa, distribution channels by value (%), 2007?08 90
Figure 23: Chilled fresh pasta, South Africa, value (ZARm), 2003?13 95
Figure 24: Chilled fresh pasta, South Africa, volume (kg, million), 2003?13 98
Figure 25: Chilled fresh pasta, South Africa, distribution channels by value (%), 2007?08 102
Figure 26: Chilled ready meals, South Africa, value (ZARm), 2003?13 108
Figure 27: Chilled ready meals, South Africa, category growth comparison, by value, 2003?13 111
Figure 28: Chilled ready meals, South Africa, volume (kg, million), 2003?13 114
Figure 29: Chilled ready meals, South Africa, category growth comparison, by volume, 2003?13 114
Figure 30: Chilled ready meals, South Africa, distribution channels by value (%), 2007?08 118
Figure 31: Chilled pizza, South Africa, value (ZARm), 2003?13 125
Figure 32: Chilled pizza, South Africa, category growth comparison, by value, 2003?13 127
Figure 33: Chilled pizza, South Africa, volume (kg, million), 2003?13 130
Figure 34: Chilled pizza, South Africa, category growth comparison, by volume, 2003?13 130
Figure 35: Chilled pizza, South Africa, distribution channels by value (%), 2007?08 134
Figure 36: Global chilled food market split (value terms, 2008), top five countries 139
Figure 37: Global chilled food market value, 2003–08, top five countries 141
Figure 38: Global chilled food market split (volume terms, 2008), top five countries 143
Figure 39: Global chilled food market volume, 2003–08, top five countries 145
Figure 40: Annual data review process 175

LIST OF TABLES
Table 1: Chilled food category definitions 11
Table 2: Chilled food distribution channels 12
Table 3: Chilled food, South Africa, value by category (ZARm), 2003?08 26
Table 4: Chilled food, South Africa, value forecast by category (ZARm), 2008?13 27
Table 5: Chilled food, South Africa, value by category ($m), 2003?08 29
Table 6: Chilled food, South Africa, value forecast by category ($m), 2008?13 30
Table 7: Chilled food, South Africa, volume by category (kg, million), 2003?08 32
Table 8: Chilled food, South Africa, volume forecast by category (kg, million), 2008?13 33
Table 9: Chilled food, South Africa, brand share by value (%), 2007?08 35
Table 10: Chilled food, South Africa, value by brand (ZARm), 2007?08 35
Table 11: Chilled food, South Africa, company share by value (%), 2007?08 37
Table 12: Chilled food, South Africa, value by company (ZARm), 2007?08 37
Table 13: Chilled food, South Africa, distribution channels by value (%), 2007?08 38
Table 14: Chilled food, South Africa, value by distribution channel (ZARm), 2007?08 38
Table 15: Chilled food, South Africa, expenditure per capita (ZAR), 2003?08 40
Table 16: Chilled food, South Africa, forecast expenditure per capita (ZAR), 2008?13 41
Table 17: Chilled food, South Africa, expenditure per capita ($), 2003?08 42
Table 18: Chilled food, South Africa, forecast expenditure per capita ($), 2008?13 43
Table 19: Chilled food, South Africa, consumption per capita (kg), 2003?08 44
Table 20: Chilled food, South Africa, forecast consumption per capita (kg), 2008?13 45
Table 21: Tiger Brands Limited key facts 46
Table 22: Chilled fish/seafood, South Africa, value by segment (ZARm), 2003?08 48
Table 23: Chilled fish/seafood, South Africa, value forecast by segment (ZARm), 2008?13 49
Table 24: Chilled fish/seafood, South Africa, value by segment ($m), 2003?08 51
Table 25: Chilled fish/seafood, South Africa, value forecast by segment ($m), 2008?13 51
Table 26: Chilled fish/seafood, South Africa, volume by segment (kg, million), 2003?08 53
Table 27: Chilled fish/seafood, South Africa, volume forecast by segment (kg, million), 2008?13 54
Table 28: Chilled fish/seafood, South Africa, brand share by value (%), 2007?08 56
Table 29: Chilled fish/seafood, South Africa, value by brand (ZARm), 2007?08 56
Table 30: Chilled fish/seafood, South Africa, company share by value (%), 2007?08 57
Table 31: Chilled fish/seafood, South Africa, value by company (ZARm), 2007?08 57
Table 32: Chilled fish/seafood, South Africa, distribution channels by value (%), 2007?08 58
Table 33: Chilled fish/seafood, South Africa, value by distribution channel (ZARm), 2007?08 58
Table 34: Chilled fish/seafood, South Africa, expenditure per capita (ZAR), 2003?08 60
Table 35: Chilled fish/seafood, South Africa, forecast expenditure per capita (ZAR), 2008?13 60
Table 36: Chilled fish/seafood, South Africa, expenditure per capita ($), 2003?08 61
Table 37: Chilled fish/seafood, South Africa, forecast expenditure per capita ($), 2008?13 61
Table 38: Chilled fish/seafood, South Africa, consumption per capita (kg), 2003?08 62
Table 39: Chilled fish/seafood, South Africa, forecast consumption per capita (kg), 2008?13 62
Table 40: Deli food, South Africa, value by segment (ZARm), 2003?08 63
Table 41: Deli food, South Africa, value forecast by segment (ZARm), 2008?13 64
Table 42: Deli food, South Africa, value by segment ($m), 2003?08 66
Table 43: Deli food, South Africa, value forecast by segment ($m), 2008?13 66
Table 44: Deli food, South Africa, volume by segment (kg, million), 2003?08 68
Table 45: Deli food, South Africa, volume forecast by segment (kg, million), 2008?13 69
Table 46: Deli food, South Africa, brand share by value (%), 2007?08 71
Table 47: Deli food, South Africa, value by brand (ZARm), 2007?08 71
Table 48: Deli food, South Africa, company share by value (%), 2007?08 72
Table 49: Deli food, South Africa, value by company (ZARm), 2007?08 72
Table 50: Deli food, South Africa, distribution channels by value (%), 2007?08 73
Table 51: Deli food, South Africa, value by distribution channel (ZARm), 2007?08 73
Table 52: Deli food, South Africa, expenditure per capita (ZAR), 2003?08 75
Table 53: Deli food, South Africa, forecast expenditure per capita (ZAR), 2008?13 75
Table 54: Deli food, South Africa, expenditure per capita ($), 2003?08 76
Table 55: Deli food, South Africa, forecast expenditure per capita ($), 2008?13 76
Table 56: Deli food, South Africa, consumption per capita (kg), 2003?08 77
Table 57: Deli food, South Africa, forecast consumption per capita (kg), 2008?13 77
Table 58: Chilled meat products, South Africa, value by segment (ZARm), 2003?08 78
Table 59: Chilled meat products, South Africa, value forecast by segment (ZARm), 2008?13 79
Table 60: Chilled meat products, South Africa, value by segment ($m), 2003?08 81
Table 61: Chilled meat products, South Africa, value forecast by segment ($m), 2008?13 81
Table 62: Chilled meat products, South Africa, volume by segment (kg, million), 2003?08 83
Table 63: Chilled meat products, South Africa, volume forecast by segment (kg, million), 2008?13 84
Table 64: Chilled meat products, South Africa, brand share by value (%), 2007?08 86
Table 65: Chilled meat products, South Africa, value by brand (ZARm), 2007?08 86
Table 66: Chilled meat products, South Africa, company share by value (%), 2007?08 88
Table 67: Chilled meat products, South Africa, value by company (ZARm), 2007?08 88
Table 68: Chilled meat products, South Africa, distribution channels by value (%), 2007?08 89
Table 69: Chilled meat products, South Africa, value by distribution channel (ZARm), 2007?08 89
Table 70: Chilled meat products, South Africa, expenditure per capita (ZAR), 2003?08 91
Table 71: Chilled meat products, South Africa, forecast expenditure per capita (ZAR), 2008?13 91
Table 72: Chilled meat products, South Africa, expenditure per capita ($), 2003?08 92
Table 73: Chilled meat products, South Africa, forecast expenditure per capita ($), 2008?13 92
Table 74: Chilled meat products, South Africa, consumption per capita (kg), 2003?08 93
Table 75: Chilled meat products, South Africa, forecast consumption per capita (kg), 2008?13 93
Table 76: Chilled fresh pasta, South Africa, value (ZARm), 2003?08 94
Table 77: Chilled fresh pasta, South Africa, value forecast (ZARm), 2008?13 95
Table 78: Chilled fresh pasta, South Africa, value ($m), 2003?08 96
Table 79: Chilled fresh pasta, South Africa, value forecast ($m), 2008?13 96
Table 80: Chilled fresh pasta, South Africa, volume (kg, million), 2003?08 97
Table 81: Chilled fresh pasta, South Africa, volume forecast (kg, million), 2008?13 98
Table 82: Chilled fresh pasta, South Africa, brand share by value (%), 2007?08 99
Table 83: Chilled fresh pasta, South Africa, value by brand (ZARm), 2007?08 99
Table 84: Chilled fresh pasta, South Africa, company share by value (%), 2007?08 100
Table 85: Chilled fresh pasta, South Africa, value by company (ZARm), 2007?08 100
Table 86: Chilled fresh pasta, South Africa, distribution channels by value (%), 2007?08 101
Table 87: Chilled fresh pasta, South Africa, value by distribution channel (ZARm), 2007?08 101
Table 88: Chilled fresh pasta, South Africa, expenditure per capita (ZAR), 2003?08 103
Table 89: Chilled fresh pasta, South Africa, forecast expenditure per capita (ZAR), 2008?13 103
Table 90: Chilled fresh pasta, South Africa, expenditure per capita ($), 2003?08 104
Table 91: Chilled fresh pasta, South Africa, forecast expenditure per capita ($), 2008?13 104
Table 92: Chilled fresh pasta, South Africa, consumption per capita (kg), 2003?08 105
Table 93: Chilled fresh pasta, South Africa, forecast consumption per capita (kg), 2008?13 105
Table 94: Chilled ready meals, South Africa, value by segment (ZARm), 2003?08 106
Table 95: Chilled ready meals, South Africa, value forecast by segment (ZARm), 2008?13 107
Table 96: Chilled ready meals, South Africa, value by segment ($m), 2003?08 109
Table 97: Chilled ready meals, South Africa, value forecast by segment ($m), 2008?13 110
Table 98: Chilled ready meals, South Africa, volume by segment (kg, million), 2003?08 112
Table 99: Chilled ready meals, South Africa, volume forecast by segment (kg, million), 2008?13 113
Table 100: Chilled ready meals, South Africa, brand share by value (%), 2007?08 115
Table 101: Chilled ready meals, South Africa, value by brand (ZARm), 2007?08 115
Table 102: Chilled ready meals, South Africa, company share by value (%), 2007?08 116
Table 103: Chilled ready meals, South Africa, value by company (ZARm), 2007?08 116
Table 104: Chilled ready meals, South Africa, distribution channels by value (%), 2007?08 117
Table 105: Chilled ready meals, South Africa, value by distribution channel (ZARm), 2007?08 117
Table 106: Chilled ready meals, South Africa, expenditure per capita (ZAR), 2003?08 119
Table 107: Chilled ready meals, South Africa, forecast expenditure per capita (ZAR), 2008?13 120
Table 108: Chilled ready meals, South Africa, expenditure per capita ($), 2003?08 120
Table 109: Chilled ready meals, South Africa, forecast expenditure per capita ($), 2008?13 121
Table 110: Chilled ready meals, South Africa, consumption per capita (kg), 2003?08 121
Table 111: Chilled ready meals, South Africa, forecast consumption per capita (kg), 2008?13 122
Table 112: Chilled pizza, South Africa, value by segment (ZARm), 2003?08 123
Table 113: Chilled pizza, South Africa, value forecast by segment (ZARm), 2008?13 124
Table 114: Chilled pizza, South Africa, value by segment ($m), 2003?08 126
Table 115: Chilled pizza, South Africa, value forecast by segment ($m), 2008?13 126
Table 116: Chilled pizza, South Africa, volume by segment (kg, million), 2003?08 128
Table 117: Chilled pizza, South Africa, volume forecast by segment (kg, million), 2008?13 129
Table 118: Chilled pizza, South Africa, brand share by value (%), 2007?08 131
Table 119: Chilled pizza, South Africa, value by brand (ZARm), 2007?08 131
Table 120: Chilled pizza, South Africa, company share by value (%), 2007?08 132
Table 121: Chilled pizza, South Africa, value by company (ZARm), 2007?08 132
Table 122: Chilled pizza, South Africa, distribution channels by value (%), 2007?08 133
Table 123: Chilled pizza, South Africa, value by distribution channel (ZARm), 2007?08 133
Table 124: Chilled pizza, South Africa, expenditure per capita (ZAR), 2003?08 135
Table 125: Chilled pizza, South Africa, forecast expenditure per capita (ZAR), 2008?13 135
Table 126: Chilled pizza, South Africa, expenditure per capita ($), 2003?08 136
Table 127: Chilled pizza, South Africa, forecast expenditure per capita ($), 2008?13 136
Table 128: Chilled pizza, South Africa, consumption per capita (kg), 2003?08 137
Table 129: Chilled pizza, South Africa, forecast consumption per capita (kg), 2008?13 137
Table 130: Global chilled food market value, 2008 138
Table 131: Global chilled food market split (value terms ($m), 2008), top five countries 141
Table 132: Global chilled food market volume, 2008 142
Table 133: Global chilled food market split (volume terms, 2008), top five countries 145
Table 134: Leading players, top five countries 146
Table 135: Analysis of South Africa’s political landscape 148
Table 136: Analysis of the South African economy 151
Table 137: Analysis of the South African social system 154
Table 138: Analysis of South African technology landscape 157
Table 139: Analysis of South Africa legal landscape 160
Table 140: Analysis of South African environmental landscape 163
Table 141: South Africa chilled food new product launches reports, by company (top five companies), 2008 166
Table 142: South Africa chilled food new product launches SKUs, by company (top five companies), 2008 166
Table 143: South Africa chilled food new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 167
Table 144: South Africa chilled food new product launches (reports), by ingredients (top 10 ingredients), 2008 167
Table 145: South Africa chilled food new product launches (reports), by package tags or claims (top 10 claims), 2008 168
Table 146: South Africa chilled food new product launches (recent five launches), 2008 168
Table 147: South Africa population, by age group, 2003?08 (millions) 169
Table 148: South Africa population forecast, by age group, 2008?13 (millions) 170
Table 149: South Africa population, by gender, 2003?08 (millions) 170
Table 150: South Africa population forecast, by gender, 2008?13 (millions) 171
Table 151: South Africa nominal GDP, 2003?08 (ZARbn, nominal prices) 171
Table 152: South Africa nominal GDP forecast, 2008?13 (ZARbn, nominal prices) 171
Table 153: South Africa real GDP, 2003?08 (ZARbn, 2000 prices) 172
Table 154: South Africa real GDP forecast, 2008?13 (ZARbn, 2000 prices) 172
Table 155: South Africa real GDP, 2003?08 ($bn, 2000 prices) 172
Table 156: South Africa real GDP forecast, 2008?13 ($bn, 2000 prices) 173
Table 157: South Africa consumer price index, 2003?08 (2000=100) 173
Table 158: South Africa consumer price index, 2008?13 (2000=100) 173



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