Chilled food in Sweden to 2013

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: chilled food 2
Summary category level: chilled fish/seafood 3
Summary category level: deli food 4
Summary category level: chilled meat products 5
Summary category level: chilled fresh pasta 6
Summary category level: chilled ready meals 7
Summary category level: chilled pizza 8
Summary category level: sandwiches/salads 9
Chapter 2 Introduction 10
What is this report about? 10
How to use this report 10
Market definition 11
Chapter 3 Market Overview 29
Value analysis (Swedish Krona), 2003?08 29
Value analysis (Swedish Krona), 2008?13 30
Value analysis (US dollars), 2003?08 32
Value analysis (US dollars), 2008?13 33
Volume analysis, 2003?08 35
Volume analysis, 2008?13 36
Company and brand share analysis 38
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 4 Leading Company Profiles 51
Nestlé SA 51
Orkla ASA 54
Chapter 5 Category Analysis: Chilled Fish/Seafood 57
Value analysis (Swedish Krona), 2003?08 57
Value analysis (Swedish Krona), 2008?13 58
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 60
Volume analysis, 2003?08 62
Volume analysis, 2008?13 63
Company and brand share analysis 65
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 6 Category Analysis: Deli Food 72
Value analysis (Swedish Krona), 2003?08 72
Value analysis (Swedish Krona), 2008?13 73
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 75
Volume analysis, 2003?08 77
Volume analysis, 2008?13 78
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 7 Category Analysis: Chilled Meat Products 88
Value analysis (Swedish Krona), 2003?08 88
Value analysis (Swedish Krona), 2008?13 89
Value analysis (US dollars), 2003?08 91
Value analysis (US dollars), 2008?13 91
Volume analysis, 2003?08 93
Volume analysis, 2008?13 94
Company and brand share analysis 96
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 8 Category Analysis: Chilled Fresh Pasta 104
Value analysis (Swedish Krona), 2003?08 104
Value analysis (Swedish Krona), 2008?13 105
Value analysis (US dollars), 2003?08 106
Value analysis (US dollars), 2008?13 106
Volume analysis, 2003?08 107
Volume analysis, 2008?13 108
Company and brand share analysis 109
Distribution analysis 112
Expenditure and consumption per capita 114
Chapter 9 Category Analysis: Chilled Ready Meals 117
Value analysis (Swedish Krona), 2003?08 117
Value analysis (Swedish Krona), 2008?13 118
Value analysis (US dollars), 2003?08 120
Value analysis (US dollars), 2008?13 121
Volume analysis, 2003?08 123
Volume analysis, 2008?13 124
Company and brand share analysis 126
Distribution analysis 129
Expenditure and consumption per capita 131
Chapter 10 Category Analysis: Chilled Pizza 135
Value analysis (Swedish Krona), 2003?08 135
Value analysis (Swedish Krona), 2008?13 136
Value analysis (US dollars), 2003?08 138
Value analysis (US dollars), 2008?13 138
Volume analysis, 2003?08 140
Volume analysis, 2008?13 141
Company and brand share analysis 143
Distribution analysis 146
Expenditure and consumption per capita 148
Chapter 11 Category Analysis: Sandwiches/Salads 151
Value analysis (Swedish Krona), 2003?08 151
Value analysis (Swedish Krona), 2008?13 152
Value analysis (US dollars), 2003?08 153
Value analysis (US dollars), 2008?13 153
Volume analysis, 2003?08 154
Volume analysis, 2008?13 155
Company and brand share analysis 156
Distribution analysis 158
Expenditure and consumption per capita 160
Chapter 12 Country Comparison 163
Value 163
Volume 167
Market share 171
Chapter 13 PESTLE Analysis 172
Summary 172
Political analysis 173
Economic analysis 176
Social analysis 180
Technology analysis 183
Legal analysis 187
Environmental analysis 190
Chapter 14 New Product Development 193
Product launches over time 193
Recent product launches 195
Chapter 15 Macroeconomic Profile 196
Macroeconomic indicators 196
Chapter 16 Research Methodology 201
Methodology overview 201
Secondary research 202
Market modeling 203
Creating an initial data model 203
Revising the initial data model 203
Creating a final estimate 204
Creating demographic value splits 204
Primary research 204
Data finalization 205
Ongoing research 205
Chapter 17 APPENDIX 206
Future readings 206
How to contact experts in your industry 206
Disclaimer 206

LIST OF FIGURES
Figure 1: Chilled food, Sweden, value by category (SEKm), 2003?13 31
Figure 2: Chilled food, Sweden, category growth comparison, by value, 2003?13 34
Figure 3: Chilled food, Sweden, volume by category (kg, million), 2003?13 37
Figure 4: Chilled food, Sweden, category growth comparison, by volume, 2003?13 37
Figure 5: Chilled food, Sweden, company share by value (%), 2007?08 40
Figure 6: Chilled food, Sweden, distribution channels by value (%), 2007?08 44
Figure 7: Chilled fish/seafood, Sweden, value by segment (SEKm), 2003?13 59
Figure 8: Chilled fish/seafood, Sweden, category growth comparison, by value, 2003?13 61
Figure 9: Chilled fish/seafood, Sweden, volume by segment (kg, million), 2003?13 64
Figure 10: Chilled fish/seafood, Sweden, category growth comparison, by volume, 2003?13 64
Figure 11: Chilled fish/seafood, Sweden, distribution channels by value (%), 2007?08 68
Figure 12: Deli food, Sweden, value by segment (SEKm), 2003?13 74
Figure 13: Deli food, Sweden, category growth comparison, by value, 2003?13 76
Figure 14: Deli food, Sweden, volume by segment (kg, million), 2003?13 79
Figure 15: Deli food, Sweden, category growth comparison, by volume, 2003?13 79
Figure 16: Deli food, Sweden, company share by value (%), 2007?08 81
Figure 17: Deli food, Sweden, distribution channels by value (%), 2007?08 84
Figure 18: Chilled meat products, Sweden, value by segment (SEKm), 2003?13 90
Figure 19: Chilled meat products, Sweden, category growth comparison, by value, 2003?13 92
Figure 20: Chilled meat products, Sweden, volume by segment (kg, million), 2003?13 95
Figure 21: Chilled meat products, Sweden, category growth comparison, by volume, 2003?13 95
Figure 22: Chilled meat products, Sweden, company share by value (%), 2007?08 97
Figure 23: Chilled meat products, Sweden, distribution channels by value (%), 2007?08 100
Figure 24: Chilled fresh pasta, Sweden, value (SEKm), 2003?13 105
Figure 25: Chilled fresh pasta, Sweden, volume (kg, million), 2003?13 108
Figure 26: Chilled fresh pasta, Sweden, company share by value (%), 2007?08 110
Figure 27: Chilled fresh pasta, Sweden, distribution channels by value (%), 2007?08 113
Figure 28: Chilled ready meals, Sweden, value by segment (SEKm), 2003?13 119
Figure 29: Chilled ready meals, Sweden, category growth comparison, by value, 2003?13 122
Figure 30: Chilled ready meals, Sweden, volume by segment (kg, million), 2003?13 125
Figure 31: Chilled ready meals, Sweden, category growth comparison, by volume, 2003?13 125
Figure 32: Chilled ready meals, Sweden, company share by value (%), 2007?08 127
Figure 33: Chilled ready meals, Sweden, distribution channels by value (%), 2007?08 130
Figure 34: Chilled pizza, Sweden, value by segment (SEKm), 2003?13 137
Figure 35: Chilled pizza, Sweden, category growth comparison, by value, 2003?13 139
Figure 36: Chilled pizza, Sweden, volume by segment (kg, million), 2003?13 142
Figure 37: Chilled pizza, Sweden, category growth comparison, by volume, 2003?13 142
Figure 38: Chilled pizza, Sweden, company share by value (%), 2007?08 144
Figure 39: Chilled pizza, Sweden, distribution channels by value (%), 2007?08 147
Figure 40: Sandwiches/salads, Sweden, value (SEKm), 2003?13 152
Figure 41: Sandwiches/salads, Sweden, volume (kg, million), 2003?13 155
Figure 42: Sandwiches/salads, Sweden, distribution channels by value (%), 2007?08 159
Figure 43: Global chilled food market split (value terms, 2008), top five countries 164
Figure 44: Global chilled food market value, 2003–08, top five countries 166
Figure 45: Global chilled food market split (volume terms, 2008), top five countries 168
Figure 46: Global chilled food market volume, 2003–08, top five countries 170
Figure 47: Annual data review process 202

LIST OF TABLES
Table 1: Chilled food category definitions 12
Table 2: Chilled food distribution channels 13
Table 3: Chilled food, Sweden, value by category (SEKm), 2003?08 29
Table 4: Chilled food, Sweden, value forecast by category (SEKm), 2008?13 30
Table 5: Chilled food, Sweden, value by category ($m), 2003?08 32
Table 6: Chilled food, Sweden, value forecast by category ($m), 2008?13 33
Table 7: Chilled food, Sweden, volume by category (kg, million), 2003?08 35
Table 8: Chilled food, Sweden, volume forecast by category (kg, million), 2008?13 36
Table 9: Chilled food, Sweden, brand share by value (%), 2007?08 38
Table 10: Chilled food, Sweden, value by brand (SEKm), 2007?08 39
Table 11: Chilled food, Sweden, company share by value (%), 2007?08 41
Table 12: Chilled food, Sweden, value by company (SEKm), 2007?08 42
Table 13: Chilled food, Sweden, distribution channels by value (%), 2007?08 43
Table 14: Chilled food, Sweden, value by distribution channel (SEKm), 2007?08 43
Table 15: Chilled food, Sweden, expenditure per capita (SEK), 2003?08 45
Table 16: Chilled food, Sweden, forecast expenditure per capita (SEK), 2008?13 46
Table 17: Chilled food, Sweden, expenditure per capita ($), 2003?08 47
Table 18: Chilled food, Sweden, forecast expenditure per capita ($), 2008?13 48
Table 19: Chilled food, Sweden, consumption per capita (kg), 2003?08 49
Table 20: Chilled food, Sweden, forecast consumption per capita (kg), 2008?13 50
Table 21: Nestlé SA key facts 51
Table 22: Orkla ASA key facts 54
Table 23: Chilled fish/seafood, Sweden, value by segment (SEKm), 2003?08 57
Table 24: Chilled fish/seafood, Sweden, value forecast by segment (SEKm), 2008?13 58
Table 25: Chilled fish/seafood, Sweden, value by segment ($m), 2003?08 60
Table 26: Chilled fish/seafood, Sweden, value forecast by segment ($m), 2008?13 60
Table 27: Chilled fish/seafood, Sweden, volume by segment (kg, million), 2003?08 62
Table 28: Chilled fish/seafood, Sweden, volume forecast by segment (kg, million), 2008?13 63
Table 29: Chilled fish/seafood, Sweden, brand share by value (%), 2007?08 65
Table 30: Chilled fish/seafood, Sweden, value by brand (SEKm), 2007?08 65
Table 31: Chilled fish/seafood, Sweden, company share by value (%), 2007?08 66
Table 32: Chilled fish/seafood, Sweden, value by company (SEKm), 2007?08 66
Table 33: Chilled fish/seafood, Sweden, distribution channels by value (%), 2007?08 67
Table 34: Chilled fish/seafood, Sweden, value by distribution channel (SEKm), 2007?08 67
Table 35: Chilled fish/seafood, Sweden, expenditure per capita (SEK), 2003?08 69
Table 36: Chilled fish/seafood, Sweden, forecast expenditure per capita (SEK), 2008?13 69
Table 37: Chilled fish/seafood, Sweden, expenditure per capita ($), 2003?08 70
Table 38: Chilled fish/seafood, Sweden, forecast expenditure per capita ($), 2008?13 70
Table 39: Chilled fish/seafood, Sweden, consumption per capita (kg), 2003?08 71
Table 40: Chilled fish/seafood, Sweden, forecast consumption per capita (kg), 2008?13 71
Table 41: Deli food, Sweden, value by segment (SEKm), 2003?08 72
Table 42: Deli food, Sweden, value forecast by segment (SEKm), 2008?13 73
Table 43: Deli food, Sweden, value by segment ($m), 2003?08 75
Table 44: Deli food, Sweden, value forecast by segment ($m), 2008?13 75
Table 45: Deli food, Sweden, volume by segment (kg, million), 2003?08 77
Table 46: Deli food, Sweden, volume forecast by segment (kg, million), 2008?13 78
Table 47: Deli food, Sweden, brand share by value (%), 2007?08 80
Table 48: Deli food, Sweden, value by brand (SEKm), 2007?08 80
Table 49: Deli food, Sweden, company share by value (%), 2007?08 82
Table 50: Deli food, Sweden, value by company (SEKm), 2007?08 82
Table 51: Deli food, Sweden, distribution channels by value (%), 2007?08 83
Table 52: Deli food, Sweden, value by distribution channel (SEKm), 2007?08 83
Table 53: Deli food, Sweden, expenditure per capita (SEK), 2003?08 85
Table 54: Deli food, Sweden, forecast expenditure per capita (SEK), 2008?13 85
Table 55: Deli food, Sweden, expenditure per capita ($), 2003?08 86
Table 56: Deli food, Sweden, forecast expenditure per capita ($), 2008?13 86
Table 57: Deli food, Sweden, consumption per capita (kg), 2003?08 87
Table 58: Deli food, Sweden, forecast consumption per capita (kg), 2008?13 87
Table 59: Chilled meat products, Sweden, value by segment (SEKm), 2003?08 88
Table 60: Chilled meat products, Sweden, value forecast by segment (SEKm), 2008?13 89
Table 61: Chilled meat products, Sweden, value by segment ($m), 2003?08 91
Table 62: Chilled meat products, Sweden, value forecast by segment ($m), 2008?13 91
Table 63: Chilled meat products, Sweden, volume by segment (kg, million), 2003?08 93
Table 64: Chilled meat products, Sweden, volume forecast by segment (kg, million), 2008?13 94
Table 65: Chilled meat products, Sweden, brand share by value (%), 2007?08 96
Table 66: Chilled meat products, Sweden, value by brand (SEKm), 2007?08 96
Table 67: Chilled meat products, Sweden, company share by value (%), 2007?08 98
Table 68: Chilled meat products, Sweden, value by company (SEKm), 2007?08 98
Table 69: Chilled meat products, Sweden, distribution channels by value (%), 2007?08 99
Table 70: Chilled meat products, Sweden, value by distribution channel (SEKm), 2007?08 99
Table 71: Chilled meat products, Sweden, expenditure per capita (SEK), 2003?08 101
Table 72: Chilled meat products, Sweden, forecast expenditure per capita (SEK), 2008?13 101
Table 73: Chilled meat products, Sweden, expenditure per capita ($), 2003?08 102
Table 74: Chilled meat products, Sweden, forecast expenditure per capita ($), 2008?13 102
Table 75: Chilled meat products, Sweden, consumption per capita (kg), 2003?08 103
Table 76: Chilled meat products, Sweden, forecast consumption per capita (kg), 2008?13 103
Table 77: Chilled fresh pasta, Sweden, value (SEKm), 2003?08 104
Table 78: Chilled fresh pasta, Sweden, value forecast (SEKm), 2008?13 105
Table 79: Chilled fresh pasta, Sweden, value ($m), 2003?08 106
Table 80: Chilled fresh pasta, Sweden, value forecast ($m), 2008?13 106
Table 81: Chilled fresh pasta, Sweden, volume (kg, million), 2003?08 107
Table 82: Chilled fresh pasta, Sweden, volume forecast (kg, million), 2008?13 108
Table 83: Chilled fresh pasta, Sweden, brand share by value (%), 2007?08 109
Table 84: Chilled fresh pasta, Sweden, value by brand (SEKm), 2007?08 109
Table 85: Chilled fresh pasta, Sweden, company share by value (%), 2007?08 111
Table 86: Chilled fresh pasta, Sweden, value by company (SEKm), 2007?08 111
Table 87: Chilled fresh pasta, Sweden, distribution channels by value (%), 2007?08 112
Table 88: Chilled fresh pasta, Sweden, value by distribution channel (SEKm), 2007?08 112
Table 89: Chilled fresh pasta, Sweden, expenditure per capita (SEK), 2003?08 114
Table 90: Chilled fresh pasta, Sweden, forecast expenditure per capita (SEK), 2008?13 114
Table 91: Chilled fresh pasta, Sweden, expenditure per capita ($), 2003?08 115
Table 92: Chilled fresh pasta, Sweden, forecast expenditure per capita ($), 2008?13 115
Table 93: Chilled fresh pasta, Sweden, consumption per capita (kg), 2003?08 116
Table 94: Chilled fresh pasta, Sweden, forecast consumption per capita (kg), 2008?13 116
Table 95: Chilled ready meals, Sweden, value by segment (SEKm), 2003?08 117
Table 96: Chilled ready meals, Sweden, value forecast by segment (SEKm), 2008?13 118
Table 97: Chilled ready meals, Sweden, value by segment ($m), 2003?08 120
Table 98: Chilled ready meals, Sweden, value forecast by segment ($m), 2008?13 121
Table 99: Chilled ready meals, Sweden, volume by segment (kg, million), 2003?08 123
Table 100: Chilled ready meals, Sweden, volume forecast by segment (kg, million), 2008?13 124
Table 101: Chilled ready meals, Sweden, brand share by value (%), 2007?08 126
Table 102: Chilled ready meals, Sweden, value by brand (SEKm), 2007?08 126
Table 103: Chilled ready meals, Sweden, company share by value (%), 2007?08 128
Table 104: Chilled ready meals, Sweden, value by company (SEKm), 2007?08 128
Table 105: Chilled ready meals, Sweden, distribution channels by value (%), 2007?08 129
Table 106: Chilled ready meals, Sweden, value by distribution channel (SEKm), 2007?08 129
Table 107: Chilled ready meals, Sweden, expenditure per capita (SEK), 2003?08 131
Table 108: Chilled ready meals, Sweden, forecast expenditure per capita (SEK), 2008?13 132
Table 109: Chilled ready meals, Sweden, expenditure per capita ($), 2003?08 132
Table 110: Chilled ready meals, Sweden, forecast expenditure per capita ($), 2008?13 133
Table 111: Chilled ready meals, Sweden, consumption per capita (kg), 2003?08 133
Table 112: Chilled ready meals, Sweden, forecast consumption per capita (kg), 2008?13 134
Table 113: Chilled pizza, Sweden, value by segment (SEKm), 2003?08 135
Table 114: Chilled pizza, Sweden, value forecast by segment (SEKm), 2008?13 136
Table 115: Chilled pizza, Sweden, value by segment ($m), 2003?08 138
Table 116: Chilled pizza, Sweden, value forecast by segment ($m), 2008?13 138
Table 117: Chilled pizza, Sweden, volume by segment (kg, million), 2003?08 140
Table 118: Chilled pizza, Sweden, volume forecast by segment (kg, million), 2008?13 141
Table 119: Chilled pizza, Sweden, brand share by value (%), 2007?08 143
Table 120: Chilled pizza, Sweden, value by brand (SEKm), 2007?08 143
Table 121: Chilled pizza, Sweden, company share by value (%), 2007?08 145
Table 122: Chilled pizza, Sweden, value by company (SEKm), 2007?08 145
Table 123: Chilled pizza, Sweden, distribution channels by value (%), 2007?08 146
Table 124: Chilled pizza, Sweden, value by distribution channel (SEKm), 2007?08 146
Table 125: Chilled pizza, Sweden, expenditure per capita (SEK), 2003?08 148
Table 126: Chilled pizza, Sweden, forecast expenditure per capita (SEK), 2008?13 148
Table 127: Chilled pizza, Sweden, expenditure per capita ($), 2003?08 149
Table 128: Chilled pizza, Sweden, forecast expenditure per capita ($), 2008?13 149
Table 129: Chilled pizza, Sweden, consumption per capita (kg), 2003?08 150
Table 130: Chilled pizza, Sweden, forecast consumption per capita (kg), 2008?13 150
Table 131: Sandwiches/salads, Sweden, value (SEKm), 2003?08 151
Table 132: Sandwiches/salads, Sweden, value forecast (SEKm), 2008?13 152
Table 133: Sandwiches/salads, Sweden, value ($m), 2003?08 153
Table 134: Sandwiches/salads, Sweden, value forecast ($m), 2008?13 153
Table 135: Sandwiches/salads, Sweden, volume (kg, million), 2003?08 154
Table 136: Sandwiches/salads, Sweden, volume forecast (kg, million), 2008?13 155
Table 137: Sandwiches/salads, Sweden, brand share by value (%), 2007?08 156
Table 138: Sandwiches/salads, Sweden, value by brand (SEKm), 2007?08 156
Table 139: Sandwiches/salads, Sweden, company share by value (%), 2007?08 157
Table 140: Sandwiches/salads, Sweden, value by company (SEKm), 2007?08 157
Table 141: Sandwiches/salads, Sweden, distribution channels by value (%), 2007?08 158
Table 142: Sandwiches/salads, Sweden, value by distribution channel (SEKm), 2007?08 158
Table 143: Sandwiches/salads, Sweden, expenditure per capita (SEK), 2003?08 160
Table 144: Sandwiches/salads, Sweden, forecast expenditure per capita (SEK), 2008?13 160
Table 145: Sandwiches/salads, Sweden, expenditure per capita ($), 2003?08 161
Table 146: Sandwiches/salads, Sweden, forecast expenditure per capita ($), 2008?13 161
Table 147: Sandwiches/salads, Sweden, consumption per capita (kg), 2003?08 162
Table 148: Sandwiches/salads, Sweden, forecast consumption per capita (kg), 2008?13 162
Table 149: Global chilled food market value, 2008 163
Table 150: Global chilled food market split (value terms ($m), 2008), top five countries 166
Table 151: Global chilled food market volume, 2008 167
Table 152: Global chilled food market split (volume terms, 2008), top five countries 170
Table 153: Leading players, top five countries 171
Table 154: Analysis of Sweden’s political landscape 173
Table 155: Analysis of the Swedish economy 176
Table 156: Analysis of Sweden’s social system 180
Table 157: Analysis of Sweden’s technology landscape 183
Table 158: Analysis of Sweden’s legal landscape 187
Table 159: Analysis of Sweden’s environmental landscape 190
Table 160: Sweden chilled food new product launches reports, by company (top five companies), 2009 193
Table 161: Sweden chilled food new product launches SKUs, by company (top five companies), 2009 193
Table 162: Sweden chilled food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 194
Table 163: Sweden chilled food new product launches (reports), by ingredients (top 10 ingredients), 2009 194
Table 164: Sweden chilled food new product launches (reports), by package tags or claims (top 10 claims), 2009 195
Table 165: Sweden chilled food new product launches - recent five launches 2009 195
Table 166: Sweden population, by age group, 2003?08 (millions) 196
Table 167: Sweden population forecast, by age group, 2008?13 (millions) 197
Table 168: Sweden population, by gender, 2003?08 (millions) 197
Table 169: Sweden population forecast, by gender, 2008?13 (millions) 198
Table 170: Sweden nominal GDP, 2003?08 (SEKbn, nominal prices) 198
Table 171: Sweden nominal GDP forecast, 2008?13 (SEKbn, nominal prices) 198
Table 172: Sweden real GDP, 2003?08 (SEKbn, 2000 prices) 199
Table 173: Sweden real GDP forecast, 2008?13 (SEKbn, 2000 prices) 199
Table 174: Sweden real GDP, 2003?08 ($bn, 2000 prices) 199
Table 175: Sweden real GDP forecast, 2008?13 ($bn, 2000 prices) 200
Table 176: Sweden consumer price index, 2003?08 (2000=100) 200
Table 177: Sweden consumer price index, 2008?13 (2000=100) 200



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