Chilled Food in Thailand to 2013

Introduction

This databook provides key data and information on the chilled food market in Thailand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on:chilled meat products,deli food,chilled ready meals & chilled fresh pasta

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for chilled food in Thailand increased at a compound annual growth rate of 2.6% between 2003 and 2008.

The chilled meat products category led the chilled food market in Thailand, accounting for a share of 92.9%.

Leading players in Thai chilled food market include Charoen Pokphand Group, Saha Farms Company Limited and Betagro Group.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the chilled food market in Thailand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: chilled food 2
Summary category level: deli food 3
Summary category level: chilled meat products 4
Summary category level: chilled fresh pasta 5
Summary category level: chilled ready meals 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Baht), 2003?08 21
Value analysis (Baht), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 25
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profile 41
Charoen Pokphand Foods Public Company Limited 41
Chapter 5 Category Analysis: Deli Food 43
Value analysis (Baht), 2003?08 43
Value analysis (Baht), 2008?13 44
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 46
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 51
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Chilled Meat Products 58
Value analysis (Baht), 2003?08 58
Value analysis (Baht), 2008?13 59
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Chilled Fresh Pasta 74
Value analysis (Baht), 2003?08 74
Value analysis (Baht), 2008?13 75
Value analysis (US dollars), 2003?08 76
Value analysis (US dollars), 2008?13 76
Volume analysis, 2003?08 77
Volume analysis, 2008?13 78
Company and brand share analysis 79
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Category Analysis: Chilled Ready Meals 86
Value analysis (Baht), 2003?08 86
Value analysis (Baht), 2008?13 87
Value analysis (US dollars), 2003?08 89
Value analysis (US dollars), 2008?13 90
Volume analysis, 2003?08 92
Volume analysis, 2008?13 93
Company and brand share analysis 95
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 9 Country Comparison 103
Value 103
Volume 107
Market share 111
Chapter 10 PESTLE Analysis 112
Summary 112
Political analysis 113
Economic analysis 116
Social analysis 119
Technological analysis 122
Legal analysis 125
Environmental analysis 128
Chapter 11 New Product Development 131
Product launches over time 131
Recent product launches 132
Chapter 12 Macroeconomic Profile 133
Macroeconomic indicators 133
Chapter 13 Research Methodology 138
Methodology overview 138
Secondary research 139
Market modeling 140
Creating an initial data model 140
Revising the initial data model 140
Creating a final estimate 141
Creating demographic value splits 141
Primary research 141
Data finalization 142
Ongoing research 142
Chapter 14 APPENDIX 143
Future readings 143
How to contact experts in your industry 143
Disclaimer 143

LIST OF FIGURES
Figure 1: Chilled food, Thailand, value (THBm), 2003?13 23
Figure 2: Chilled food, Thailand, category growth comparison, by value, 2003?13 26
Figure 3: Chilled food, Thailand, volume (kg, million), 2003?13 29
Figure 4: Chilled food, Thailand, category growth comparison, by volume, 2003?13 29
Figure 5: Chilled food, Thailand, company share by value (%), 2007?08 31
Figure 6: Chilled food, Thailand, distribution channels by value (%), 2007?08 34
Figure 7: Deli food, Thailand, value (THBm), 2003?13 45
Figure 8: Deli food, Thailand, category growth comparison, by value, 2003?13 47
Figure 9: Deli food, Thailand, volume (kg, million), 2003?13 50
Figure 10: Deli food, Thailand, category growth comparison, by volume, 2003?13 50
Figure 11: Deli food, Thailand, distribution channels by value (%), 2007?08 54
Figure 12: Chilled meat products, Thailand, value (THBm), 2003?13 60
Figure 13: Chilled meat products, Thailand, category growth comparison, by value, 2003?13 62
Figure 14: Chilled meat products, Thailand, volume (kg, million), 2003?13 65
Figure 15: Chilled meat products, Thailand, category growth comparison, by volume, 2003?13 65
Figure 16: Chilled meat products, Thailand, company share by value (%), 2007?08 67
Figure 17: Chilled meat products, Thailand, distribution channels by value (%), 2007?08 70
Figure 18: Chilled fresh pasta, Thailand, value (THBm), 2003?13 75
Figure 19: Chilled fresh pasta, Thailand, volume (kg, million), 2003?13 78
Figure 20: Chilled fresh pasta, Thailand, distribution channels by value (%), 2007?08 82
Figure 21: Chilled ready meals, Thailand, value (THBm), 2003?13 88
Figure 22: Chilled ready meals, Thailand, category growth comparison, by value, 2003?13 91
Figure 23: Chilled ready meals, Thailand, volume (kg, million), 2003?13 94
Figure 24: Chilled ready meals, Thailand, category growth comparison, by volume, 2003?13 94
Figure 25: Chilled ready meals, Thailand, distribution channels by value (%), 2007?08 98
Figure 26: Global chilled food market split (value terms, 2008), top five countries 104
Figure 27: Global chilled food market value, 2003–08, top five countries 106
Figure 28: Global chilled food market split (volume terms, 2008), top five countries 108
Figure 29: Global chilled food market volume, 2003–08, top five countries 110
Figure 30: Annual data review process 139

LIST OF TABLES
Table 1: Chilled food category definitions 9
Table 2: Chilled food distribution channels 10
Table 3: Chilled food, Thailand, value by category (THBm), 2003?08 21
Table 4: Chilled food, Thailand, value forecast by category (THBm), 2008?13 22
Table 5: Chilled food, Thailand, value by category ($m), 2003?08 24
Table 6: Chilled food, Thailand, value forecast by category ($m), 2008?13 25
Table 7: Chilled food, Thailand, volume by category (kg, million), 2003?08 27
Table 8: Chilled food, Thailand, volume forecast by category (kg, million), 2008?13 28
Table 9: Chilled food, Thailand, brand share by value (%), 2007?08 30
Table 10: Chilled food, Thailand, value by brand (THBm), 2007?08 30
Table 11: Chilled food, Thailand, company share by value (%), 2007?08 32
Table 12: Chilled food, Thailand, value by company (THBm), 2007?08 32
Table 13: Chilled food, Thailand, distribution channels by value (%), 2007?08 33
Table 14: Chilled food, Thailand, value by distribution channel (THBm), 2007?08 33
Table 15: Chilled food, Thailand, expenditure per capita (THB), 2003?08 35
Table 16: Chilled food, Thailand, forecast expenditure per capita (THB), 2008?13 36
Table 17: Chilled food, Thailand, expenditure per capita ($), 2003?08 37
Table 18: Chilled food, Thailand, forecast expenditure per capita ($), 2008?13 38
Table 19: Chilled food, Thailand, consumption per capita (kg), 2003?08 39
Table 20: Chilled food, Thailand, forecast consumption per capita (kg), 2008?13 40
Table 21: Charoen Pokphand Foods Public Company Limited key facts 41
Table 22: Deli food, Thailand, value by segment (THBm), 2003?08 43
Table 23: Deli food, Thailand, value forecast by segment (THBm), 2008?13 44
Table 24: Deli food, Thailand, value by segment ($m), 2003?08 46
Table 25: Deli food, Thailand, value forecast by segment ($m), 2008?13 46
Table 26: Deli food, Thailand, volume by segment (kg, million), 2003?08 48
Table 27: Deli food, Thailand, volume forecast by segment (kg, million), 2008?13 49
Table 28: Deli food, Thailand, brand share by value (%), 2007?08 51
Table 29: Deli food, Thailand, value by brand (THBm), 2007?08 51
Table 30: Deli food, Thailand, company share by value (%), 2007?08 52
Table 31: Deli food, Thailand, value by company (THBm), 2007?08 52
Table 32: Deli food, Thailand, distribution channels by value (%), 2007?08 53
Table 33: Deli food, Thailand, value by distribution channel (THBm), 2007?08 53
Table 34: Deli food, Thailand, expenditure per capita (THB), 2003?08 55
Table 35: Deli food, Thailand, forecast expenditure per capita (THB), 2008?13 55
Table 36: Deli food, Thailand, expenditure per capita ($), 2003?08 56
Table 37: Deli food, Thailand, forecast expenditure per capita ($), 2008?13 56
Table 38: Deli food, Thailand, consumption per capita (kg), 2003?08 57
Table 39: Deli food, Thailand, forecast consumption per capita (kg), 2008?13 57
Table 40: Chilled meat products, Thailand, value by segment (THBm), 2003?08 58
Table 41: Chilled meat products, Thailand, value forecast by segment (THBm), 2008?13 59
Table 42: Chilled meat products, Thailand, value by segment ($m), 2003?08 61
Table 43: Chilled meat products, Thailand, value forecast by segment ($m), 2008?13 61
Table 44: Chilled meat products, Thailand, volume by segment (kg, million), 2003?08 63
Table 45: Chilled meat products, Thailand, volume forecast by segment (kg, million), 2008?13 64
Table 46: Chilled meat products, Thailand, brand share by value (%), 2007?08 66
Table 47: Chilled meat products, Thailand, value by brand (THBm), 2007?08 66
Table 48: Chilled meat products, Thailand, company share by value (%), 2007?08 68
Table 49: Chilled meat products, Thailand, value by company (THBm), 2007?08 68
Table 50: Chilled meat products, Thailand, distribution channels by value (%), 2007?08 69
Table 51: Chilled meat products, Thailand, value by distribution channel (THBm), 2007?08 69
Table 52: Chilled meat products, Thailand, expenditure per capita (THB), 2003?08 71
Table 53: Chilled meat products, Thailand, forecast expenditure per capita (THB), 2008?13 71
Table 54: Chilled meat products, Thailand, expenditure per capita ($), 2003?08 72
Table 55: Chilled meat products, Thailand, forecast expenditure per capita ($), 2008?13 72
Table 56: Chilled meat products, Thailand, consumption per capita (kg), 2003?08 73
Table 57: Chilled meat products, Thailand, forecast consumption per capita (kg), 2008?13 73
Table 58: Chilled fresh pasta, Thailand, value (THBm), 2003?08 74
Table 59: Chilled fresh pasta, Thailand, value forecast (THBm), 2008?13 75
Table 60: Chilled fresh pasta, Thailand, value ($m), 2003?08 76
Table 61: Chilled fresh pasta, Thailand, value forecast ($m), 2008?13 76
Table 62: Chilled fresh pasta, Thailand, volume (kg, million), 2003?08 77
Table 63: Chilled fresh pasta, Thailand, volume forecast (kg, million), 2008?13 78
Table 64: Chilled fresh pasta, Thailand, brand share by value (%), 2007?08 79
Table 65: Chilled fresh pasta, Thailand, value by brand (THBm), 2007?08 79
Table 66: Chilled fresh pasta, Thailand, company share by value (%), 2007?08 80
Table 67: Chilled fresh pasta, Thailand, value by company (THBm), 2007?08 80
Table 68: Chilled fresh pasta, Thailand, distribution channels by value (%), 2007?08 81
Table 69: Chilled fresh pasta, Thailand, value by distribution channel (THBm), 2007?08 81
Table 70: Chilled fresh pasta, Thailand, expenditure per capita (THB), 2003?08 83
Table 71: Chilled fresh pasta, Thailand, forecast expenditure per capita (THB), 2008?13 83
Table 72: Chilled fresh pasta, Thailand, expenditure per capita ($), 2003?08 84
Table 73: Chilled fresh pasta, Thailand, forecast expenditure per capita ($), 2008?13 84
Table 74: Chilled fresh pasta, Thailand, consumption per capita (kg), 2003?08 85
Table 75: Chilled fresh pasta, Thailand, forecast consumption per capita (kg), 2008?13 85
Table 76: Chilled ready meals, Thailand, value by segment (THBm), 2003?08 86
Table 77: Chilled ready meals, Thailand, value forecast by segment (THBm), 2008?13 87
Table 78: Chilled ready meals, Thailand, value by segment ($m), 2003?08 89
Table 79: Chilled ready meals, Thailand, value forecast by segment ($m), 2008?13 90
Table 80: Chilled ready meals, Thailand, volume by segment (kg, million), 2003?08 92
Table 81: Chilled ready meals, Thailand, volume forecast by segment (kg, million), 2008?13 93
Table 82: Chilled ready meals, Thailand, brand share by value (%), 2007?08 95
Table 83: Chilled ready meals, Thailand, value by brand (THBm), 2007?08 95
Table 84: Chilled ready meals, Thailand, company share by value (%), 2007?08 96
Table 85: Chilled ready meals, Thailand, value by company (THBm), 2007?08 96
Table 86: Chilled ready meals, Thailand, distribution channels by value (%), 2007?08 97
Table 87: Chilled ready meals, Thailand, value by distribution channel (THBm), 2007?08 97
Table 88: Chilled ready meals, Thailand, expenditure per capita (THB), 2003?08 99
Table 89: Chilled ready meals, Thailand, forecast expenditure per capita (THB), 2008?13 100
Table 90: Chilled ready meals, Thailand, expenditure per capita ($), 2003?08 100
Table 91: Chilled ready meals, Thailand, forecast expenditure per capita ($), 2008?13 101
Table 92: Chilled ready meals, Thailand, consumption per capita (kg), 2003?08 101
Table 93: Chilled ready meals, Thailand, forecast consumption per capita (kg), 2008?13 102
Table 94: Global chilled food market value, 2008 103
Table 95: Global chilled food market split (value terms ($m), 2008), top five countries 106
Table 96: Global chilled food market volume, 2008 107
Table 97: Global chilled food market split (volume terms, 2008), top five countries 110
Table 98: Leading players, top five countries 111
Table 99: Analysis of Thailand’s political landscape 113
Table 100: Analysis of Thailand’s economy 116
Table 101: Analysis of Thailand’s social system 119
Table 102: Analysis of Thailand’s technology landscape 122
Table 103: Analysis of Thailand’s legal landscape 125
Table 104: Analysis of Thailand’s environmental landscape 128
Table 105: Thailand chilled food new product launches reports, by company 2008 131
Table 106: Thailand chilled food new product launches SKUs, by company 2008 131
Table 107: Thailand chilled food new product launches (reports), by flavor and fragrances 2008 131
Table 108: Thailand chilled food new product launches (reports), by ingredients 2008 132
Table 109: Thailand chilled food new product launches (reports), by package tags or claims 2008 132
Table 110: Thailand chilled food new product launches, 2008 132
Table 111: Thailand population, by age group, 2003?08 (millions) 133
Table 112: Thailand population forecast, by age group, 2008?13 (millions) 134
Table 113: Thailand population, by gender, 2003?08 (millions) 134
Table 114: Thailand population forecast, by gender, 2008?13 (millions) 135
Table 115: Thailand nominal GDP, 2003?08 (THBbn, nominal prices) 135
Table 116: Thailand nominal GDP forecast, 2008?13 (THBbn, nominal prices) 135
Table 117: Thailand real GDP, 2003?08 (THBbn, 2000 prices) 136
Table 118: Thailand real GDP forecast, 2008?13 (THBbn, 2000 prices) 136
Table 119: Thailand real GDP, 2003?08 ($bn, 2000 prices) 136
Table 120: Thailand real GDP forecast, 2008?13 ($bn, 2000 prices) 137
Table 121: Thailand consumer price index, 2003?08 (2000=100) 137
Table 122: Thailand consumer price index, 2008?13 (2000=100) 137



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