Chilled Meat Products Market in Brazil to 2013 (Meat, Fish and Poultry)

Introduction

This databook provides key data and information on the Chilled Meat Products Market in Brazil (Meat, Fish and Poultry). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The chilled meat products category was valued at BRL60,773.8m ($31,377.3m) in 2008, representing a CAGR of 3.6% since 2003.

By the end of 2013, the chilled meat products category will be worth BRL69,373.7m ($35,817.5m), with an expected CAGR of 2.7% between 2008 and 2013.

The chilled meat products market volume totaled 2,368.9 million kg in 2008, representing a CAGR of 1.4% since 2003.

By the end of 2013, the chilled meat products market will total 2,535 million kg, with an expected CAGR of 1.4% between 2008 and 2013.

The chilled meat products market was led by chilled meat (representing 72.8% of the total value), followed by poultry with a 26.3% market share. Meat substitutes accounts for the remaining 0.9% share.

Perdigao S.A. is the market leader with a 49.2% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Chilled Meat Products Market in Brazil (Meat, Fish and Poultry)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chilled meat products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Chilled Meat Products 10
Value analysis (Brazilian Real), 2003?08 10
Value analysis (Brazilian Real), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 PESTLE Analysis 26
Summary 26
Political analysis 28
Economic analysis 31
Social analysis 36
Technology analysis 40
Legal analysis 44
Environmental analysis 48
Chapter 5 Macroeconomic Profile 52
Macroeconomic indicators 52
Chapter 6 Research Methodology 57
Methodology overview 57
Secondary research 58
Market modeling 59
Creating an initial data model 59
Revising the initial data model 59
Creating a final estimate 60
Creating demographic value splits 60
Primary research 60
Data finalization 61
Ongoing research 61

LIST OF FIGURES
Figure 1: Chilled meat products, Brazil, value by segment (BRLm), 2003?13 12
Figure 2: Chilled meat products, Brazil, category growth comparison, by value, 2003?13 14
Figure 3: Chilled meat products, Brazil, volume by segment (kg, million), 2003?13 17
Figure 4: Chilled meat products, Brazil, category growth comparison, by volume, 2003?13 17
Figure 5: Chilled meat products, Brazil, company share by value (%), 2007?08 19
Figure 6: Chilled meat products, Brazil, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 58

LIST OF TABLES
Table 1: Chilled meat products category definitions 3
Table 2: Chilled meat products distribution channels 4
Table 3: Chilled meat products, Brazil, value by segment (BRLm), 2003?08 10
Table 4: Chilled meat products, Brazil, value forecast by segment (BRLm), 2008?13 11
Table 5: Chilled meat products, Brazil, value by segment ($m), 2003?08 13
Table 6: Chilled meat products, Brazil, value forecast by segment ($m), 2008?13 13
Table 7: Chilled meat products, Brazil, volume by segment (kg, million), 2003?08 15
Table 8: Chilled meat products, Brazil, volume forecast by segment (kg, million), 2008?13 16
Table 9: Chilled meat products, Brazil, brand share by value (%), 2007?08 18
Table 10: Chilled meat products, Brazil, value by brand (BRLm), 2007?08 18
Table 11: Chilled meat products, Brazil, company share by value (%), 2007?08 20
Table 12: Chilled meat products, Brazil, value by company (BRLm), 2007?08 20
Table 13: Chilled meat products, Brazil, distribution channels by value (%), 2007?08 21
Table 14: Chilled meat products, Brazil, value by distribution channel (BRLm), 2007?08 21
Table 15: Chilled meat products, Brazil, expenditure per capita (BRL), 2003?08 23
Table 16: Chilled meat products, Brazil, forecast expenditure per capita (BRL), 2008?13 23
Table 17: Chilled meat products, Brazil, expenditure per capita ($), 2003?08 24
Table 18: Chilled meat products, Brazil, forecast expenditure per capita ($), 2008?13 24
Table 19: Chilled meat products, Brazil, consumption per capita (kg), 2003?08 25
Table 20: Chilled meat products, Brazil, forecast consumption per capita (kg), 2008?13 25
Table 21: Analysis of Brazil’s political landscape 28
Table 22: Analysis of Brazil’s economy 31
Table 23: Analysis of Brazil’s social system 36
Table 24: Analysis of Brazil’s technology landscape 40
Table 25: Analysis of Brazil’s legal landscape 44
Table 26: Analysis of Brazil’s environmental landscape 48
Table 27: Brazil population, by age group, 2003?08 (millions) 52
Table 28: Brazil population forecast, by age group, 2008?13 (millions) 53
Table 29: Brazil population, by gender, 2003?08 (millions) 53
Table 30: Brazil population forecast, by gender, 2008?13 (millions) 54
Table 31: Brazil nominal GDP, 2003?08 (BRLbn, nominal prices) 54
Table 32: Brazil nominal GDP forecast, 2008?13 (BRLbn, nominal prices) 54
Table 33: Brazil real GDP, 2003?08 (BRLbn, 2000 prices) 55
Table 34: Brazil real GDP forecast, 2008?13 (BRLbn, 2000 prices) 55
Table 35: Brazil real GDP, 2003?08 ($bn, 2000 prices) 55
Table 36: Brazil real GDP forecast, 2008?13 ($bn, 2000 prices) 56
Table 37: Brazil consumer price index, 2003?08 (2000=100) 56
Table 38: Brazil consumer price index, 2008?13 (2000=100) 56


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