TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chilled meat products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Chilled Meat Products 9
Value analysis (Swedish Krona), 2004?09 9
Value analysis (Swedish Krona), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Chilled meat products, Sweden, value by segment (SEKm), 2004?14 11
Figure 2: Chilled meat products, Sweden, category growth comparison, by value, 2004?14 13
Figure 3: Chilled meat products, Sweden, volume by segment (kg, million), 2004?14 16
Figure 4: Chilled meat products, Sweden, category growth comparison, by volume, 2004?14 16
Figure 5: Chilled meat products, Sweden, company share by value (%), 2008?09 18
Figure 6: Chilled meat products, Sweden, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Chilled meat products category definitions 3
Table 2: Chilled meat products distribution channels 4
Table 3: Chilled meat products, Sweden, value by segment (SEKm), 2004?09 9
Table 4: Chilled meat products, Sweden, value forecast by segment (SEKm), 2009?14 10
Table 5: Chilled meat products, Sweden, value by segment ($m), 2004?09 12
Table 6: Chilled meat products, Sweden, value forecast by segment ($m), 2009?14 12
Table 7: Chilled meat products, Sweden, volume by segment (kg, million), 2004?09 14
Table 8: Chilled meat products, Sweden, volume forecast by segment (kg, million), 2009?14 15
Table 9: Chilled meat products, Sweden, brand share by value (%), 2008?09 17
Table 10: Chilled meat products, Sweden, value by brand (SEKm), 2008?09 17
Table 11: Chilled meat products, Sweden, company share by value (%), 2008?09 19
Table 12: Chilled meat products, Sweden, value by company (SEKm), 2008?09 19
Table 13: Chilled meat products, Sweden, distribution channels by value (%), 2008?09 20
Table 14: Chilled meat products, Sweden, value by distribution channel (SEKm), 2008?09 20
Table 15: Chilled meat products, Sweden, expenditure per capita (SEK), 2004?09 22
Table 16: Chilled meat products, Sweden, forecast expenditure per capita (SEK), 2009?14 22
Table 17: Chilled meat products, Sweden, expenditure per capita ($), 2004?09 23
Table 18: Chilled meat products, Sweden, forecast expenditure per capita ($), 2009?14 23
Table 19: Chilled meat products, Sweden, consumption per capita (kg), 2004?09 24
Table 20: Chilled meat products, Sweden, forecast consumption per capita (kg), 2009?14 24
Table 21: Sweden population, by age group, 2004?09 (millions) 25
Table 22: Sweden population forecast, by age group, 2009?14 (millions) 26
Table 23: Sweden population, by gender, 2004?09 (millions) 26
Table 24: Sweden population forecast, by gender, 2009?14 (millions) 27
Table 25: Sweden nominal GDP, 2004?09 (SEKbn, nominal prices) 27
Table 26: Sweden nominal GDP forecast, 2009?14 (SEKbn, nominal prices) 27
Table 27: Sweden real GDP, 2004?09 (SEKbn, 2000 prices) 28
Table 28: Sweden real GDP forecast, 2009?14 (SEKbn, 2000 prices) 28
Table 29: Sweden real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Sweden real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Sweden consumer price index, 2004?09 (2000=100) 29
Table 32: Sweden consumer price index, 2009?14 (2000=100) 29
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