China B2C E-Commerce Report 2010

1.) Key Findings
- In 2009, the number of Internet users in China increased to 384 million, representing 29% of the population.
- China is predicted to have 476 million Internet users by 2013, which is more than the next four countries together will have by then.
- In the first half of 2009, there were 155 million mobile Internet users and nearly 320 million broadband users in China.
- China has a very young online population, with 32% of Internet users between 10 and 19 years of age in the end of 2009.
- 360buy.com, Dangdang, Amazon (Joyo) and Redbaby are among the leading players in the Chinese B2C E-Commerce market.

2.) Effective decision support for E-Commerce managers
- E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market. yStats.com is the one-stop source for these facts.

3.) Contents
- Current Trends in the E-Commerce Segment
- Sales numbers and growth rates of B2C E-Commerce
- B2C E-Commerce vs. retail and home shopping sales figure comparisons
- Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
- Product rankings, which show the top selling assortments on the internet.
- Rankings and short profiles of the main competitors
- News on leading B2C E-Commerce companies

4.) About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

5.) About yStats.com
Founded in 2005, yStats.com is committed to the research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, E-Commerce, telecommunication, logistics and energy. The Hamburg-based company is a specialist for secondary research with a clear international focus.

Report Highlights

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1. TRENDS
• Top 10 Countries by Internet Users (in millions), incl. China, 2008-2013f
• Asia Pacific Region and Individual Country Growth by unique Visitors, incl. China, Sep. 2008-Sep. 2009
• Internet Market Trends in China
• Online Shopping Market Trends in China
• Transaction Size of the Online Shopping Market in China, in RMB billion, 2007-2012f
• Online Travel Reservation Market Size Trends in China, in RMB million, Q3 2008-Q3 2009
• Online Games Market Size Trends in China, in RMB billion, Q3 2007-Q3 2009
• Online Gaming Trends in China
• E-Commerce & M-Commerce Spending Trends in China
• Mobile Internet User and Commerce Trends in China
• Number and Structural Characteristics of Mobile Internet Users in China
• Mobile Internet Market Size in China, in RMB billion, 2007-2012f
• M-Commerce Trends in China
• Mobile Phone Subscribers in BRIC, in millions, 2009 & 2014f

2. SALES
• B2C E-Commerce Sales in China, in RMB billion, 2007-2013f, Total Retail Sales, in RMB billion, 2007-2011f

3. SHARES
• B2C E-Commerce Share of Retail Sales in China, in %, 2007-2011f

4. PRODUCTS
• Trading Volume of Fashion Commodities Online Shopping in China, in RMB billion, 2007-2012f

5. USERS / SHOPPERS
• Development of Internet Users and its Percentage of Country Population in China, 2006-2009
• Development of Internet Users and its Percentage of Country Population in China, 2008-2013f
• Age Structure of Internet Users in China, in %, 12/2008 & 12/2009
• Internet Shoppers in China, in million, Dec 2008 & Dec 2009
• Internet Shoppers in China and selected Asian Countries, in % of Internet Users, Q2 2008 vs. Q2 2009

6. PLAYERS
• Leading B2C E-Commerce Players in China; by Assortments
• Leading B2C E-Commerce Players in China; by Unique Visitors and Audience Reach, February 2010
• Leading C2C E-Commerce Players in China; by Assortments, Unique Visitors and Audience Reach
• Facts about Amazon.cn
• Facts about Taobao.com
• Facts about Ctrip.com
• Facts about Elong.net
• News about SonyEricssonShop.cn


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