China Telecom’s strategy targets mobile growth

Following the restructuring of China's telecoms market in 2008, China Telecom now has access to China's immense mobile market. However, its lack of scale and mobile experience means that it is certainly the underdog in China's mobile market.

Report Highlights

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Executive summary
In a nutshell
Key messages
Ovum view
China Telecom’s attention is on mobile
Restructuring opened the doors to mobile
Mobile services will become increasingly important
Fixed services will always be a vital part of China Telecom
A step closer to becoming an integrated operator
2011 is judgement time
Rural regions are second place
Fixed services
Steadying the ship
The end of XiaoLingTong
Fixed voice services have peaked already
Mobile services
Taking a targeted approach
China Telecom is leading the 3G race, but there is no prize for being first
Convincing mobile customers to churn is a tough task
Long-term goal is to become an integrated operator
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List of Tables
Table 1: Examples of China Telecom’s activities in China’s rural regions
Table 2: 3G milestones and objectives for Chinese operators
List of Figures
Figure 1: China’s mobile connections forecast: 2007–14
Figure 2: China Telecom’s net additions from January to April 2009
Figure 3: China Telecom’s services revenue split: 2008
Figure 4: Number of fixed voice subscribers: 2004–1Q09
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