China Tourism Industry Forecast to 2012

With the increasing purchasing power, rapid economic liberalization and favorable government policies, tourism has emerged as a new growth avenue for the Chinese economy over the past few years. These developments and reforms have taken the tourism industry to new heights and introduced multistage transformations that attracted tourists not only from within the country but from overseas countries as well. The growth process can be segregated into different phases where the initial phase belonged to the emergence of inbound travel market and moved ahead to the development of domestic and outbound travel market.

Our new research report “China Tourism Industry Forecast to 2012” has found that domestic and outbound tourism segments have witnessed positive growth despite economic slowdown and changing industry landscape. Besides, the Chinese government has taken various initiatives such as bilateral agreements with neighboring countries, granting Approved Destination Status, easing VISA norms, tourism promotion, branding and positioning of China as a tourism hub, cultural promotion, golden weeks etc, in order to boost the tourism industry.

China has the world largest domestic tourism market considering the fact that more than 1.9 Billion domestic travelers generated total revenue of over CNY 1,000 Billion (US$ 150 Billion) in 2009. The outbound travel market has also been undergoing phenomenal transformation, with more than 47 Million travelers spent around US$ 44 Billion in the same year (2009).

It is projected that number of tourists to China from America and Europe may decrease in the current year, but the Asian countries will remain the biggest source of tourist arrivals. The main countries for tourist arrivals in China are Honk Kong, Macau, Taiwan, Japan, South Korea and Malaysia. It is projected that Japan and Taiwan will see significant growth in the number of tourists going to China in the coming years.

The impact of recession on inbound tourism market was significant, but limited to America and Europe up to a large extent. It is expected that the industry will bounce back and gain its lost momentum from 2010 onwards. Domestic and inbound tourism markets will maintain their growth rates and contribute the maximum share in revenue generation to the Chinese tourism industry.

The report incorporates an extensive research and rational analysis of the tourism industry in China. It provides segment level analysis of the industry along with future trends that may shape up with the betterment of economic conditions. The research will help consultants, industry analysts and vendors to get an in-depth knowledge of the current, past and future performance of the industry. The future outlook mentioned in the report has been derived by interactions with various industry veterans, experts, analyzing information from research papers, journals and our in-house developed models.

Report Highlights

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1. Analyst View
2. Industry Overview
3. China Tourism Industry: Emerging Trends
3.1 Medical Tourism
3.2 Online Travel Services
3.3 MICE Tourism
3.4 Economic Liberalization
3.5 Government Initiatives
3.6 Cultural Tourism
4. Industry Outlook to 2012
4.1 Tourist Arrivals
4.1.1 Region/Country
4.1.2 Purpose
4.1.3 Mode of Transport
4.1.4 Receipts
4.2 Outbound Tourism
4.2.1 Destination
4.2.2 Purpose
4.2.3 Expenditure
4.3 Domestic Tourism
4.3.1 Visitor
4.3.2 Expenditure
5. Hotel Industry
6. Competitive Landscape
6.1 Beijing Capital Tourism Co., Ltd.
6.2 China Travel International Investment Hong Kong Ltd.
6.3 Ctrip.com International
6.4 China United Travel Co., Ltd.
6.5 Guilin Tourism Corporation Ltd.
6.6 Shanghai Jin Jiang International Hotels (Group) Co. Ltd.
[Inhaltsverzeichnis ausblenden]

Table 3-1: Number of Health Institutions and Professionals by Type (2008)
Table 4-1: Number of Foreign Tourist Arrivals by Region/Country (10,000 Person), 2008 & 2009
Table 4-2: Number of Foreign Tourist Arrivals by Purpose of Visit (10,000 Person), 2009
Figure 2-1: Number of Inbound Tourists (Million), 2006-2009
Figure 2-2: Inbound Tourists by Region (%), 2009 & H1 2010
Figure 2-3: Forecast for Number of Inbound Tourists (Million), 2010-2013
Figure 3-1: Market Share of Online Travel Booking Websites (2009)
Figure 3-2: Online Travel Market (Billion Yuan), 2009, 2010 & 2013
Figure 3-3: Nominal GDP (Billion US$), 2006-2013
Figure 3-4: Real GDP Growth (%), 2006-2013
Figure 3-5: Yuan-Dollar Exchange Rate (2006-2010)
Figure 3-6: Number of Domestic and International Travel Agencies (2005-2008 & 2012)
Figure 4-1: Number of Foreign Tourist Arrivals (Million), 2006-2009
Figure 4-2: Forecast for Number of Foreign Tourist Arrivals (Million), 2010-2013
Figure 4-3: Foreign Tourist Arrivals by Region (%), 2008 & 2009
Figure 4-4: Foreign Tourist Arrivals by Purpose of Visit (%), 2008 & 2009
Figure 4-5: Foreign Tourist Arrivals by Mode of Transport (%), 2008 & 2009
Figure 4-6: International Tourism Receipts (Billion US$), 2006-2009
Figure 4-7: International Tourist Spending by Segment (%), 2007 & 2008
Figure 4-8: International Tourism Receipts by Top 5 Provinces (Million US$), 2009
Figure 4-9: Forecast for International Tourism Receipts (Billion US$), 2010-2013
Figure 4-10: Number of Outbound Tourists (Million), 2006-2009
Figure 4-11: Forecast for Number of Outbound Tourists (Million), 2010-2013
Figure 4-12: Outbound Tourists by Region (%), 2007 & 2012
Figure 4-13: Top 5 Destinations for Outbound Tourists (Million), 2008
Figure 4-14: Outbound Tourism by Purpose of Visit (%), H1 2009
Figure 4-15: Outbound Tourism Expenditure (Billion US$), 2006-2009
Figure 4-16: Forecast for Outbound Tourism Expenditure (Billion US$), 2010-2013
Figure 4-17: Number of Domestic Tourists (Million), 2006-2009
Figure 4-18: Rural and Urban Domestic Tourists (Million), 2006-2008
Figure 4-19: Forecast for Number of Domestic Tourists (Million), 2010-2013
Figure 4-20: Expenditure by Domestic Tourist (Billion Yuan), 2006-2009
Figure 4-21: Expenditure by Rural and Urban Domestic Tourist (Billion Yuan), 2005-2008
Figure 4-22: Forecast for Expenditure by Domestic Tourist (Billion Yuan), 2010-2013
Figure 5-1: Hotel Industry Revenue (Billion Yuan), 2007 & 2008
Figure 5-2: Number of Star Rated Hotels (2006-2009)
Figure 5-3: Number of Hotel Rooms by Category (2009)
Figure 5-4: Number of Hotel Rooms (Million), 2006-2013
[Tabellenverzeichnis ausblenden]