TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chocolate-based & malt-based hot drinks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Chocolate-Based & Malt-Based Hot Drinks 9
Value analysis (Australian Dollar), 2004?09 9
Value analysis (Australian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Chocolate-based & malt-based hot drinks, Australia, value by segment (A$m), 2004?14 11
Figure 2: Chocolate-based & malt-based hot drinks, Australia, category growth comparison, by value, 2004?14 13
Figure 3: Chocolate-based & malt-based hot drinks, Australia, volume by segment (kg, million), 2004?14 16
Figure 4: Chocolate-based & malt-based hot drinks, Australia, category growth comparison, by volume, 2004?14 16
Figure 5: Chocolate-based & malt-based hot drinks, Australia, company share by volume (%), 2008?09 19
Figure 6: Chocolate-based & malt-based hot drinks, Australia, distribution channels by volume (%), 2008?09 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Chocolate-based & malt-based hot drinks category definitions 3
Table 2: Chocolate-based & malt-based hot drinks distribution channels 4
Table 3: Chocolate-based & malt-based hot drinks, Australia, value by segment (A$m), 2004?09 9
Table 4: Chocolate-based & malt-based hot drinks, Australia, value forecast by segment (A$m), 2009?14 10
Table 5: Chocolate-based & malt-based hot drinks, Australia, value by segment ($m), 2004?09 12
Table 6: Chocolate-based & malt-based hot drinks, Australia, value forecast by segment ($m), 2009?14 12
Table 7: Chocolate-based & malt-based hot drinks, Australia, volume by segment (kg, million), 2004?09 14
Table 8: Chocolate-based & malt-based hot drinks, Australia, volume forecast by segment (kg, million), 2009?14 15
Table 9: Chocolate-based & malt-based hot drinks, Australia, brand share by volume (%), 2008?09 17
Table 10: Chocolate-based & malt-based hot drinks, Australia, volume by brand (kg, million), 2008?09 18
Table 11: Chocolate-based & malt-based hot drinks, Australia, company share by volume (%), 2008?09 20
Table 12: Chocolate-based & malt-based hot drinks, Australia, volume by company (kg, million), 2008?09 20
Table 13: Chocolate-based & malt-based hot drinks, Australia, distribution channels by volume (%), 2008?09 21
Table 14: Chocolate-based & malt-based hot drinks, Australia, volume by distribution channel (kg, million), 2008?09 21
Table 15: Chocolate-based & malt-based hot drinks, Australia, expenditure per capita (A$), 2004?09 23
Table 16: Chocolate-based & malt-based hot drinks, Australia, forecast expenditure per capita (A$), 2009?14 23
Table 17: Chocolate-based & malt-based hot drinks, Australia, expenditure per capita ($), 2004?09 24
Table 18: Chocolate-based & malt-based hot drinks, Australia, forecast expenditure per capita ($), 2009?14 24
Table 19: Chocolate-based & malt-based hot drinks, Australia, consumption per capita (kg), 2004?09 25
Table 20: Chocolate-based & malt-based hot drinks, Australia, forecast consumption per capita (kg), 2009?14 25
Table 21: Australia population, by age group, 2004?09 (millions) 26
Table 22: Australia population forecast, by age group, 2009?14 (millions) 27
Table 23: Australia population, by gender, 2004?09 (millions) 27
Table 24: Australia population forecast, by gender, 2009?14 (millions) 28
Table 25: Australia nominal GDP, 2004?09 (A$bn, nominal prices) 28
Table 26: Australia nominal GDP forecast, 2009?14 (A$bn, nominal prices) 28
Table 27: Australia real GDP, 2004?09 (A$bn, 2000 prices) 29
Table 28: Australia real GDP forecast, 2009?14 (A$bn, 2000 prices) 29
Table 29: Australia real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Australia real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Australia consumer price index, 2004?09 (2000=100) 30
Table 32: Australia consumer price index, 2009?14 (2000=100) 30
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