TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chocolate-based & malt-based hot drinks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Chocolate-Based & Malt-Based Hot Drinks 9
Value analysis (Egyptian Pound), 2004?09 9
Value analysis (Egyptian Pound), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Chocolate-based & malt-based hot drinks, Egypt, value by segment (EGPm), 2004?14 11
Figure 2: Chocolate-based & malt-based hot drinks, Egypt, category growth comparison, by value, 2004?14 13
Figure 3: Chocolate-based & malt-based hot drinks, Egypt, volume by segment (kg, million), 2004?14 16
Figure 4: Chocolate-based & malt-based hot drinks, Egypt, category growth comparison, by volume, 2004?14 16
Figure 5: Chocolate-based & malt-based hot drinks, Egypt, company share by volume (%), 2008?09 18
Figure 6: Chocolate-based & malt-based hot drinks, Egypt, distribution channels by volume (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Chocolate-based & malt-based hot drinks category definitions 3
Table 2: Chocolate-based & malt-based hot drinks distribution channels 4
Table 3: Chocolate-based & malt-based hot drinks, Egypt, value by segment (EGPm), 2004?09 9
Table 4: Chocolate-based & malt-based hot drinks, Egypt, value forecast by segment (EGPm), 2009?14 10
Table 5: Chocolate-based & malt-based hot drinks, Egypt, value by segment ($m), 2004?09 12
Table 6: Chocolate-based & malt-based hot drinks, Egypt, value forecast by segment ($m), 2009?14 12
Table 7: Chocolate-based & malt-based hot drinks, Egypt, volume by segment (kg, million), 2004?09 14
Table 8: Chocolate-based & malt-based hot drinks, Egypt, volume forecast by segment (kg, million), 2009?14 15
Table 9: Chocolate-based & malt-based hot drinks, Egypt, brand share by volume (%), 2008?09 17
Table 10: Chocolate-based & malt-based hot drinks, Egypt, volume by brand (kg, million), 2008?09 17
Table 11: Chocolate-based & malt-based hot drinks, Egypt, company share by volume (%), 2008?09 19
Table 12: Chocolate-based & malt-based hot drinks, Egypt, volume by company (kg, million), 2008?09 19
Table 13: Chocolate-based & malt-based hot drinks, Egypt, distribution channels by volume (%), 2008?09 20
Table 14: Chocolate-based & malt-based hot drinks, Egypt, volume by distribution channel (kg, million), 2008?09 20
Table 15: Chocolate-based & malt-based hot drinks, Egypt, expenditure per capita (EGP), 2004?09 22
Table 16: Chocolate-based & malt-based hot drinks, Egypt, forecast expenditure per capita (EGP), 2009?14 22
Table 17: Chocolate-based & malt-based hot drinks, Egypt, expenditure per capita ($), 2004?09 23
Table 18: Chocolate-based & malt-based hot drinks, Egypt, forecast expenditure per capita ($), 2009?14 23
Table 19: Chocolate-based & malt-based hot drinks, Egypt, consumption per capita (kg), 2004?09 24
Table 20: Chocolate-based & malt-based hot drinks, Egypt, forecast consumption per capita (kg), 2009?14 24
Table 21: Egypt population, by age group, 2004?09 (millions) 25
Table 22: Egypt population forecast, by age group, 2009?14 (millions) 26
Table 23: Egypt population, by gender, 2004?09 (millions) 26
Table 24: Egypt population forecast, by gender, 2009?14 (millions) 27
Table 25: Egypt nominal GDP, 2004?09 (EGPbn, nominal prices) 27
Table 26: Egypt nominal GDP forecast, 2009?14 (EGPbn, nominal prices) 27
Table 27: Egypt real GDP, 2004?09 (EGPbn, 2000 prices) 28
Table 28: Egypt real GDP forecast, 2009?14 (EGPbn, 2000 prices) 28
Table 29: Egypt real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Egypt real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Egypt consumer price index, 2004?09 (2000=100) 29
Table 32: Egypt consumer price index, 2009?14 (2000=100) 29
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