TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chocolate-based & malt-based hot drinks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Chocolate-Based & Malt-Based Hot Drinks 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 16
Distribution analysis 18
Expenditure and consumption per capita 20
Chapter 4 Macroeconomic Profile 23
Macroeconomic Indicators 23
Chapter 5 Research Methodology 28
Methodology overview 28
Secondary research 29
Market modeling 30
Creating an initial data model 30
Revising the initial data model 30
Creating a final estimate 31
Creating demographic value splits 31
Primary research 31
Data finalization 32
Ongoing research 32
LIST OF FIGURES
Figure 1: Chocolate-based & malt-based hot drinks, Greece, value by segment (€m), 2004?14 11
Figure 2: Chocolate-based & malt-based hot drinks, Greece, volume by segment (kg, million), 2004?14 15
Figure 3: Chocolate-based & malt-based hot drinks, Greece, distribution channels by volume (%), 2008?09 19
Figure 4: Annual data review process 29
LIST OF TABLES
Table 1: Chocolate-based & malt-based hot drinks category definitions 3
Table 2: Chocolate-based & malt-based hot drinks distribution channels 4
Table 3: Chocolate-based & malt-based hot drinks, Greece, value by segment (€m), 2004?09 9
Table 4: Chocolate-based & malt-based hot drinks, Greece, value forecast by segment (€m), 2009?14 10
Table 5: Chocolate-based & malt-based hot drinks, Greece, value by segment ($m), 2004?09 12
Table 6: Chocolate-based & malt-based hot drinks, Greece, value forecast by segment ($m), 2009?14 12
Table 7: Chocolate-based & malt-based hot drinks, Greece, volume by segment (kg, million), 2004?09 13
Table 8: Chocolate-based & malt-based hot drinks, Greece, volume forecast by segment (kg, million), 2009?14 14
Table 9: Chocolate-based & malt-based hot drinks, Greece, brand share by volume (%), 2008?09 16
Table 10: Chocolate-based & malt-based hot drinks, Greece, volume by brand (kg, million), 2008?09 16
Table 11: Chocolate-based & malt-based hot drinks, Greece, company share by volume (%), 2008?09 17
Table 12: Chocolate-based & malt-based hot drinks, Greece, volume by company (kg, million), 2008?09 17
Table 13: Chocolate-based & malt-based hot drinks, Greece, distribution channels by volume (%), 2008?09 18
Table 14: Chocolate-based & malt-based hot drinks, Greece, volume by distribution channel (kg, million), 2008?09 18
Table 15: Chocolate-based & malt-based hot drinks, Greece, expenditure per capita (€), 2004?09 20
Table 16: Chocolate-based & malt-based hot drinks, Greece, forecast expenditure per capita (€), 2009?14 20
Table 17: Chocolate-based & malt-based hot drinks, Greece, expenditure per capita ($), 2004?09 21
Table 18: Chocolate-based & malt-based hot drinks, Greece, forecast expenditure per capita ($), 2009?14 21
Table 19: Chocolate-based & malt-based hot drinks, Greece, consumption per capita (kg), 2004?09 22
Table 20: Chocolate-based & malt-based hot drinks, Greece, forecast consumption per capita (kg), 2009?14 22
Table 21: Greece population, by age group, 2004?09 (millions) 23
Table 22: Greece population forecast, by age group, 2009?14 (millions) 24
Table 23: Greece population, by gender, 2004?09 (millions) 24
Table 24: Greece population forecast, by gender, 2009?14 (millions) 25
Table 25: Greece nominal GDP, 2004?09 (€bn, nominal prices) 25
Table 26: Greece nominal GDP forecast, 2009?14 (€bn, nominal prices) 25
Table 27: Greece real GDP, 2004?09 (€bn, 2000 prices) 26
Table 28: Greece real GDP forecast, 2009?14 (€bn, 2000 prices) 26
Table 29: Greece real GDP, 2004?09 ($bn, 2000 prices) 26
Table 30: Greece real GDP forecast, 2009?14 ($bn, 2000 prices) 27
Table 31: Greece consumer price index, 2004?09 (2000=100) 27
Table 32: Greece consumer price index, 2009?14 (2000=100) 27
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