TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chocolate-based & malt-based hot drinks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Chocolate-Based & Malt-Based Hot Drinks 9
Value analysis (Israeli New Shekel), 2004?09 9
Value analysis (Israeli New Shekel), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 16
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Chocolate-based & malt-based hot drinks, Israel, value by segment (ILSm), 2004?14 11
Figure 2: Chocolate-based & malt-based hot drinks, Israel, volume by segment (kg, million), 2004?14 15
Figure 3: Chocolate-based & malt-based hot drinks, Israel, company share by volume (%), 2008?09 17
Figure 4: Chocolate-based & malt-based hot drinks, Israel, distribution channels by volume (%), 2008?09 20
Figure 5: Annual data review process 30
LIST OF TABLES
Table 1: Chocolate-based & malt-based hot drinks category definitions 3
Table 2: Chocolate-based & malt-based hot drinks distribution channels 4
Table 3: Chocolate-based & malt-based hot drinks, Israel, value by segment (ILSm), 2004?09 9
Table 4: Chocolate-based & malt-based hot drinks, Israel, value forecast by segment (ILSm), 2009?14 10
Table 5: Chocolate-based & malt-based hot drinks, Israel, value by segment ($m), 2004?09 12
Table 6: Chocolate-based & malt-based hot drinks, Israel, value forecast by segment ($m), 2009?14 12
Table 7: Chocolate-based & malt-based hot drinks, Israel, volume by segment (kg, million), 2004?09 13
Table 8: Chocolate-based & malt-based hot drinks, Israel, volume forecast by segment (kg, million), 2009?14 14
Table 9: Chocolate-based & malt-based hot drinks, Israel, brand share by volume (%), 2008?09 16
Table 10: Chocolate-based & malt-based hot drinks, Israel, volume by brand (kg, million), 2008?09 16
Table 11: Chocolate-based & malt-based hot drinks, Israel, company share by volume (%), 2008?09 18
Table 12: Chocolate-based & malt-based hot drinks, Israel, volume by company (kg, million), 2008?09 18
Table 13: Chocolate-based & malt-based hot drinks, Israel, distribution channels by volume (%), 2008?09 19
Table 14: Chocolate-based & malt-based hot drinks, Israel, volume by distribution channel (kg, million), 2008?09 19
Table 15: Chocolate-based & malt-based hot drinks, Israel, expenditure per capita (ILS), 2004?09 21
Table 16: Chocolate-based & malt-based hot drinks, Israel, forecast expenditure per capita (ILS), 2009?14 21
Table 17: Chocolate-based & malt-based hot drinks, Israel, expenditure per capita ($), 2004?09 22
Table 18: Chocolate-based & malt-based hot drinks, Israel, forecast expenditure per capita ($), 2009?14 22
Table 19: Chocolate-based & malt-based hot drinks, Israel, consumption per capita (kg), 2004?09 23
Table 20: Chocolate-based & malt-based hot drinks, Israel, forecast consumption per capita (kg), 2009?14 23
Table 21: Israel population, by age group, 2004?09 (millions) 24
Table 22: Israel population forecast, by age group, 2009?14 (millions) 25
Table 23: Israel population, by gender, 2004?09 (millions) 25
Table 24: Israel population forecast, by gender, 2009?14 (millions) 26
Table 25: Israel nominal GDP, 2004?09 (ILSbn, nominal prices) 26
Table 26: Israel nominal GDP forecast, 2009?14 (ILSbn, nominal prices) 26
Table 27: Israel real GDP, 2004?09 (ILSbn, 2000 prices) 27
Table 28: Israel real GDP forecast, 2009?14 (ILSbn, 2000 prices) 27
Table 29: Israel real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Israel real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Israel consumer price index, 2004?09 (2000=100) 28
Table 32: Israel consumer price index, 2009?14 (2000=100) 28
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