TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chocolate-based & malt-based hot drinks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Chocolate-Based & Malt-Based Hot Drinks 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Chocolate-based & malt-based hot drinks, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Chocolate-based & malt-based hot drinks, Pakistan, category growth comparison, by value, 2004?14 13
Figure 3: Chocolate-based & malt-based hot drinks, Pakistan, volume by segment (kg, million), 2004?14 16
Figure 4: Chocolate-based & malt-based hot drinks, Pakistan, category growth comparison, by volume, 2004?14 16
Figure 5: Chocolate-based & malt-based hot drinks, Pakistan, company share by volume (%), 2008?09 18
Figure 6: Chocolate-based & malt-based hot drinks, Pakistan, distribution channels by volume (%), 2008?09 21
Figure 7: Annual data review process 30
LIST OF TABLES
Table 1: Chocolate-based & malt-based hot drinks category definitions 3
Table 2: Chocolate-based & malt-based hot drinks distribution channels 4
Table 3: Chocolate-based & malt-based hot drinks, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Chocolate-based & malt-based hot drinks, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Chocolate-based & malt-based hot drinks, Pakistan, value by segment ($m), 2004?09 12
Table 6: Chocolate-based & malt-based hot drinks, Pakistan, value forecast by segment ($m), 2009?14 12
Table 7: Chocolate-based & malt-based hot drinks, Pakistan, volume by segment (kg, million), 2004?09 14
Table 8: Chocolate-based & malt-based hot drinks, Pakistan, volume forecast by segment (kg, million), 2009?14 15
Table 9: Chocolate-based & malt-based hot drinks, Pakistan, brand share by volume (%), 2008?09 17
Table 10: Chocolate-based & malt-based hot drinks, Pakistan, volume by brand (kg, million), 2008?09 17
Table 11: Chocolate-based & malt-based hot drinks, Pakistan, company share by volume (%), 2008?09 19
Table 12: Chocolate-based & malt-based hot drinks, Pakistan, volume by company (kg, million), 2008?09 19
Table 13: Chocolate-based & malt-based hot drinks, Pakistan, distribution channels by volume (%), 2008?09 20
Table 14: Chocolate-based & malt-based hot drinks, Pakistan, volume by distribution channel (kg, million), 2008?09 20
Table 15: Chocolate-based & malt-based hot drinks, Pakistan, expenditure per capita (PKR), 2004?09 22
Table 16: Chocolate-based & malt-based hot drinks, Pakistan, forecast expenditure per capita (PKR), 2009?14 22
Table 17: Chocolate-based & malt-based hot drinks, Pakistan, expenditure per capita ($), 2004?09 23
Table 18: Chocolate-based & malt-based hot drinks, Pakistan, forecast expenditure per capita ($), 2009?14 23
Table 19: Chocolate-based & malt-based hot drinks, Pakistan, consumption per capita (kg), 2004?09 24
Table 20: Chocolate-based & malt-based hot drinks, Pakistan, forecast consumption per capita (kg), 2009?14 24
Table 21: Pakistan population, by age group, 2004?09 (millions) 25
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 26
Table 23: Pakistan population, by gender, 2004?09 (millions) 26
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 27
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 27
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 27
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 28
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 28
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