TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chocolate 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Chocolate 9
Value analysis (Australian Dollar), 2004?09 9
Value analysis (Australian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 29
Macroeconomic Indicators 29
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38
LIST OF FIGURES
Figure 1: Chocolate, Australia, value by segment (A$m), 2004?14 11
Figure 2: Chocolate, Australia, category growth comparison, by value, 2004?14 14
Figure 3: Chocolate, Australia, volume by segment (kg, million), 2004?14 17
Figure 4: Chocolate, Australia, category growth comparison, by volume, 2004?14 17
Figure 5: Chocolate, Australia, company share by value (%), 2008?09 19
Figure 6: Chocolate, Australia, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 35
LIST OF TABLES
Table 1: Chocolate category definitions 3
Table 2: Chocolate distribution channels 4
Table 3: Chocolate, Australia, value by segment (A$m), 2004?09 9
Table 4: Chocolate, Australia, value forecast by segment (A$m), 2009?14 10
Table 5: Chocolate, Australia, value by segment ($m), 2004?09 12
Table 6: Chocolate, Australia, value forecast by segment ($m), 2009?14 13
Table 7: Chocolate, Australia, volume by segment (kg, million), 2004?09 15
Table 8: Chocolate, Australia, volume forecast by segment (kg, million), 2009?14 16
Table 9: Chocolate, Australia, brand share by value (%), 2008?09 18
Table 10: Chocolate, Australia, value by brand (A$m), 2008?09 18
Table 11: Chocolate, Australia, company share by value (%), 2008?09 20
Table 12: Chocolate, Australia, value by company (A$m), 2008?09 20
Table 13: Chocolate, Australia, distribution channels by value (%), 2008?09 21
Table 14: Chocolate, Australia, value by distribution channel (A$m), 2008?09 21
Table 15: Chocolate, Australia, expenditure per capita (A$), 2004?09 23
Table 16: Chocolate, Australia, forecast expenditure per capita (A$), 2009?14 24
Table 17: Chocolate, Australia, expenditure per capita ($), 2004?09 25
Table 18: Chocolate, Australia, forecast expenditure per capita ($), 2009?14 26
Table 19: Chocolate, Australia, consumption per capita (kg), 2004?09 27
Table 20: Chocolate, Australia, forecast consumption per capita (kg), 2009?14 28
Table 21: Australia population, by age group, 2004?09 (millions) 29
Table 22: Australia population forecast, by age group, 2009?14 (millions) 30
Table 23: Australia population, by gender, 2004?09 (millions) 30
Table 24: Australia population forecast, by gender, 2009?14 (millions) 31
Table 25: Australia nominal GDP, 2004?09 (A$bn, nominal prices) 31
Table 26: Australia nominal GDP forecast, 2009?14 (A$bn, nominal prices) 31
Table 27: Australia real GDP, 2004?09 (A$bn, 2000 prices) 32
Table 28: Australia real GDP forecast, 2009?14 (A$bn, 2000 prices) 32
Table 29: Australia real GDP, 2004?09 ($bn, 2000 prices) 32
Table 30: Australia real GDP forecast, 2009?14 ($bn, 2000 prices) 33
Table 31: Australia consumer price index, 2004?09 (2000=100) 33
Table 32: Australia consumer price index, 2009?14 (2000=100) 33
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