Chocolate Market in Bulgaria to 2014 (Confectionery)

Introduction

Chocolate Market in Bulgaria to 2014 (Confectionery) is a comprehensive resource for chocolate market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Bulgarian chocolate market.

Features and Benefits

• Identify key market segments by analyzing market size data for the chocolate market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the chocolate market in Bulgaria and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The chocolate market in Bulgaria increased at a compound annual growth rate of 4.1% between 2004 and 2009.
• The molded bars segment led the chocolate market in Bulgaria in 2009, with a share of 36.6%.
• The leading player in chocolate market in Bulgaria is Nestle S.A.

Key questions answered

• Which will be the fastest growing segment within the chocolate market in Bulgaria?
• How will the forecast growth differ from the historic growth exhibited by the chocolate market in Bulgaria?
• Which company accounted for the largest share of the Bulgarian chocolate market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chocolate 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Chocolate 9
Value analysis (Bulgarian Lev), 2004?09 9
Value analysis (Bulgarian Lev), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 29
Macroeconomic Indicators 29
Chapter 5 Research Methodology 34
Methodology overview 34
Secondary research 35
Market modeling 36
Creating an initial data model 36
Revising the initial data model 36
Creating a final estimate 37
Creating demographic value splits 37
Primary research 37
Data finalization 38
Ongoing research 38

LIST OF FIGURES
Figure 1: Chocolate, Bulgaria, value by segment (BGNm), 2004?14 11
Figure 2: Chocolate, Bulgaria, category growth comparison, by value, 2004?14 14
Figure 3: Chocolate, Bulgaria, volume by segment (kg, million), 2004?14 17
Figure 4: Chocolate, Bulgaria, category growth comparison, by volume, 2004?14 17
Figure 5: Chocolate, Bulgaria, company share by value (%), 2008?09 19
Figure 6: Chocolate, Bulgaria, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 35

LIST OF TABLES
Table 1: Chocolate category definitions 3
Table 2: Chocolate distribution channels 4
Table 3: Chocolate, Bulgaria, value by segment (BGNm), 2004?09 9
Table 4: Chocolate, Bulgaria, value forecast by segment (BGNm), 2009?14 10
Table 5: Chocolate, Bulgaria, value by segment ($m), 2004?09 12
Table 6: Chocolate, Bulgaria, value forecast by segment ($m), 2009?14 13
Table 7: Chocolate, Bulgaria, volume by segment (kg, million), 2004?09 15
Table 8: Chocolate, Bulgaria, volume forecast by segment (kg, million), 2009?14 16
Table 9: Chocolate, Bulgaria, brand share by value (%), 2008?09 18
Table 10: Chocolate, Bulgaria, value by brand (BGNm), 2008?09 18
Table 11: Chocolate, Bulgaria, company share by value (%), 2008?09 20
Table 12: Chocolate, Bulgaria, value by company (BGNm), 2008?09 20
Table 13: Chocolate, Bulgaria, distribution channels by value (%), 2008?09 21
Table 14: Chocolate, Bulgaria, value by distribution channel (BGNm), 2008?09 21
Table 15: Chocolate, Bulgaria, expenditure per capita (BGN), 2004?09 23
Table 16: Chocolate, Bulgaria, forecast expenditure per capita (BGN), 2009?14 24
Table 17: Chocolate, Bulgaria, expenditure per capita ($), 2004?09 25
Table 18: Chocolate, Bulgaria, forecast expenditure per capita ($), 2009?14 26
Table 19: Chocolate, Bulgaria, consumption per capita (kg), 2004?09 27
Table 20: Chocolate, Bulgaria, forecast consumption per capita (kg), 2009?14 28
Table 21: Bulgaria population, by age group, 2004?09 (millions) 29
Table 22: Bulgaria population forecast, by age group, 2009?14 (millions) 30
Table 23: Bulgaria population, by gender, 2004?09 (millions) 30
Table 24: Bulgaria population forecast, by gender, 2009?14 (millions) 31
Table 25: Bulgaria nominal GDP, 2004?09 (BGNbn, nominal prices) 31
Table 26: Bulgaria nominal GDP forecast, 2009?14 (BGNbn, nominal prices) 31
Table 27: Bulgaria real GDP, 2004?09 (BGNbn, 2000 prices) 32
Table 28: Bulgaria real GDP forecast, 2009?14 (BGNbn, 2000 prices) 32
Table 29: Bulgaria real GDP, 2004?09 ($bn, 2000 prices) 32
Table 30: Bulgaria real GDP forecast, 2009?14 ($bn, 2000 prices) 33
Table 31: Bulgaria consumer price index, 2004?09 (2000=100) 33
Table 32: Bulgaria consumer price index, 2009?14 (2000=100) 33


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