TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chocolate 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Chocolate 8
Value analysis (Indonesian Rupiah), 2004?09 8
Value analysis (Indonesian Rupiah), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 28
Macroeconomic Indicators 28
Chapter 5 Research Methodology 33
Methodology overview 33
Secondary research 34
Market modeling 35
Creating an initial data model 35
Revising the initial data model 35
Creating a final estimate 36
Creating demographic value splits 36
Primary research 36
Data finalization 37
Ongoing research 37
LIST OF FIGURES
Figure 1: Chocolate, Indonesia, value by segment (IDRm), 2004?14 10
Figure 2: Chocolate, Indonesia, category growth comparison, by value, 2004?14 13
Figure 3: Chocolate, Indonesia, volume by segment (kg, million), 2004?14 16
Figure 4: Chocolate, Indonesia, category growth comparison, by volume, 2004?14 16
Figure 5: Chocolate, Indonesia, company share by value (%), 2008?09 18
Figure 6: Chocolate, Indonesia, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 34
LIST OF TABLES
Table 1: Chocolate category definitions 3
Table 2: Chocolate distribution channels 4
Table 3: Chocolate, Indonesia, value by segment (IDRm), 2004?09 9
Table 4: Chocolate, Indonesia, value forecast by segment (IDRm), 2009?14 10
Table 5: Chocolate, Indonesia, value by segment ($m), 2004?09 12
Table 6: Chocolate, Indonesia, value forecast by segment ($m), 2009?14 13
Table 7: Chocolate, Indonesia, volume by segment (kg, million), 2004?09 15
Table 8: Chocolate, Indonesia, volume forecast by segment (kg, million), 2009?14 16
Table 9: Chocolate, Indonesia, brand share by value (%), 2008?09 18
Table 10: Chocolate, Indonesia, value by brand (IDRm), 2008?09 18
Table 11: Chocolate, Indonesia, company share by value (%), 2008?09 20
Table 12: Chocolate, Indonesia, value by company (IDRm), 2008?09 20
Table 13: Chocolate, Indonesia, distribution channels by value (%), 2008?09 21
Table 14: Chocolate, Indonesia, value by distribution channel (IDRm), 2008?09 21
Table 15: Chocolate, Indonesia, expenditure per capita (IDR), 2004?09 23
Table 16: Chocolate, Indonesia, forecast expenditure per capita (IDR), 2009?14 24
Table 17: Chocolate, Indonesia, expenditure per capita ($), 2004?09 25
Table 18: Chocolate, Indonesia, forecast expenditure per capita ($), 2009?14 26
Table 19: Chocolate, Indonesia, consumption per capita (kg), 2004?09 27
Table 20: Chocolate, Indonesia, forecast consumption per capita (kg), 2009?14 28
Table 21: Indonesia population, by age group, 2004?09 (millions) 29
Table 22: Indonesia population forecast, by age group, 2009?14 (millions) 30
Table 23: Indonesia population, by gender, 2004?09 (millions) 30
Table 24: Indonesia population forecast, by gender, 2009?14 (millions) 31
Table 25: Indonesia nominal GDP, 2004?09 (IDRbn, nominal prices) 31
Table 26: Indonesia nominal GDP forecast, 2009?14 (IDRbn, nominal prices) 31
Table 27: Indonesia real GDP, 2004?09 (IDRbn, 2000 prices) 32
Table 28: Indonesia real GDP forecast, 2009?14 (IDRbn, 2000 prices) 32
Table 29: Indonesia real GDP, 2004?09 ($bn, 2000 prices) 32
Table 30: Indonesia real GDP forecast, 2009?14 ($bn, 2000 prices) 33
Table 31: Indonesia consumer price index, 2004?09 (2000=100) 33
Table 32: Indonesia consumer price index, 2009?14 (2000=100) 33
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