Chocolate Market in Nigeria to 2014 (Confectionery)

Introduction

Chocolate Market in Nigeria to 2014 (Confectionery) is a comprehensive resource for chocolate market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Nigerian chocolate market.

Features and Benefits

• Identify key market segments by analyzing market size data for the chocolate market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the chocolate market in Nigeria and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The chocolate market in Nigeria increased at a compound annual growth rate of 5.4% between 2004 and 2009.
• The chocolate countlines segment led the chocolate market in Nigeria in 2009, with a share of 34.1%.
• The leading player in chocolate market in Nigeria is Mars, Inc.

Key questions answered

• Which will be the fastest growing segment within the chocolate market in Nigeria?
• How will the forecast growth differ from the historic growth exhibited by the chocolate market in Nigeria?
• Which company accounted for the largest share of the Nigerian chocolate market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chocolate 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Chocolate 9
Value analysis (Nigerian Naira), 2004?09 9
Value analysis (Nigerian Naira), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 30
Macroeconomic Indicators 30
Chapter 5 Research Methodology 35
Methodology overview 35
Secondary research 36
Market modeling 37
Creating an initial data model 37
Revising the initial data model 37
Creating a final estimate 38
Creating demographic value splits 38
Primary research 38
Data finalization 39
Ongoing research 39

LIST OF FIGURES
Figure 1: Chocolate, Nigeria, value by segment (NGNm), 2004?14 11
Figure 2: Chocolate, Nigeria, category growth comparison, by value, 2004?14 14
Figure 3: Chocolate, Nigeria, volume by segment (kg, million), 2004?14 17
Figure 4: Chocolate, Nigeria, category growth comparison, by volume, 2004?14 17
Figure 5: Chocolate, Nigeria, company share by value (%), 2008?09 20
Figure 6: Chocolate, Nigeria, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 36

LIST OF TABLES
Table 1: Chocolate category definitions 3
Table 2: Chocolate distribution channels 4
Table 3: Chocolate, Nigeria, value by segment (NGNm), 2004?09 9
Table 4: Chocolate, Nigeria, value forecast by segment (NGNm), 2009?14 10
Table 5: Chocolate, Nigeria, value by segment ($m), 2004?09 12
Table 6: Chocolate, Nigeria, value forecast by segment ($m), 2009?14 13
Table 7: Chocolate, Nigeria, volume by segment (kg, million), 2004?09 15
Table 8: Chocolate, Nigeria, volume forecast by segment (kg, million), 2009?14 16
Table 9: Chocolate, Nigeria, brand share by value (%), 2008?09 18
Table 10: Chocolate, Nigeria, value by brand (NGNm), 2008?09 19
Table 11: Chocolate, Nigeria, company share by value (%), 2008?09 21
Table 12: Chocolate, Nigeria, value by company (NGNm), 2008?09 21
Table 13: Chocolate, Nigeria, distribution channels by value (%), 2008?09 22
Table 14: Chocolate, Nigeria, value by distribution channel (NGNm), 2008?09 22
Table 15: Chocolate, Nigeria, expenditure per capita (NGN), 2004?09 24
Table 16: Chocolate, Nigeria, forecast expenditure per capita (NGN), 2009?14 25
Table 17: Chocolate, Nigeria, expenditure per capita ($), 2004?09 26
Table 18: Chocolate, Nigeria, forecast expenditure per capita ($), 2009?14 27
Table 19: Chocolate, Nigeria, consumption per capita (kg), 2004?09 28
Table 20: Chocolate, Nigeria, forecast consumption per capita (kg), 2009?14 29
Table 21: Nigeria population, by age group, 2004?09 (millions) 30
Table 22: Nigeria population forecast, by age group, 2009?14 (millions) 31
Table 23: Nigeria population, by gender, 2004?09 (millions) 31
Table 24: Nigeria population forecast, by gender, 2009?14 (millions) 32
Table 25: Nigeria nominal GDP, 2004?09 (NGNbn, nominal prices) 32
Table 26: Nigeria nominal GDP forecast, 2009?14 (NGNbn, nominal prices) 32
Table 27: Nigeria real GDP, 2004?09 (NGNbn, 2000 prices) 33
Table 28: Nigeria real GDP forecast, 2009?14 (NGNbn, 2000 prices) 33
Table 29: Nigeria real GDP, 2004?09 ($bn, 2000 prices) 33
Table 30: Nigeria real GDP forecast, 2009?14 ($bn, 2000 prices) 34
Table 31: Nigeria consumer price index, 2004?09 (2000=100) 34
Table 32: Nigeria consumer price index, 2009?14 (2000=100) 34


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