TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chocolate spreads 2
Chapter 2 Definition 3
Geographic coverage 3
Chapter 3 Category Analysis: Chocolate Spreads 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Volume analysis, 2004?09 10
Volume analysis, 2009?14 11
Company share analysis 12
Distribution analysis 15
Expenditure and consumption per capita 17
Chapter 4 Research Methodology 19
Methodology overview 19
Secondary research 20
Market modeling 21
Creating an initial data model 21
Revising the initial data model 21
Creating a final estimate 22
Creating demographic value splits 22
Primary research 22
Data finalization 23
Ongoing research 23
LIST OF FIGURES
Figure 1: Chocolate spreads, Asia Pacific, value ($m), 2004?14 9
Figure 2: Chocolate spreads, Asia Pacific, volume (kg, million), 2004?14 11
Figure 3: Chocolate spreads, Asia Pacific, company share (top five companies) by value (%), 2008?09 14
Figure 4: Chocolate spreads, Asia Pacific, distribution channels by value (%), 2008?09 16
Figure 5: Annual data review process 20
LIST OF TABLES
Table 1: Chocolate spreads category definitions 3
Table 2: Chocolate spreads distribution channels 4
Table 3: Chocolate spreads, Asia Pacific, value ($m), 2004?09 8
Table 4: Chocolate spreads, Asia Pacific, value forecast ($m), 2009?14 9
Table 5: Chocolate spreads, Asia Pacific, volume (kg, million), 2004?09 10
Table 6: Chocolate spreads, Asia Pacific, volume forecast (kg, million), 2009?14 11
Table 7: Chocolate spreads, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 12
Table 8: Chocolate spreads, Asia Pacific, value by company ($m), 2008?09 13
Table 9: Chocolate spreads, Asia Pacific, distribution channels by value (%), 2008?09 15
Table 10: Chocolate spreads, Asia Pacific, value by distribution channel ($m), 2008?09 15
Table 11: Chocolate spreads, Asia Pacific, expenditure per capita ($), 2004?09 17
Table 12: Chocolate spreads, Asia Pacific, forecast expenditure per capita ($), 2009?14 17
Table 13: Chocolate spreads, Asia Pacific, consumption per capita (kg), 2004?09 18
Table 14: Chocolate spreads, Asia Pacific, forecast consumption per capita (kg), 2009?14 18
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