TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chocolate spreads 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Chocolate Spreads 9
Value analysis (Canadian Dollar), 2004?09 9
Value analysis (Canadian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 21
Macroeconomic Indicators 21
Chapter 5 Research Methodology 26
Methodology overview 26
Secondary research 27
Market modeling 28
Creating an initial data model 28
Revising the initial data model 28
Creating a final estimate 29
Creating demographic value splits 29
Primary research 29
Data finalization 30
Ongoing research 30
LIST OF FIGURES
Figure 1: Chocolate spreads, Canada, value (C$m), 2004?14 10
Figure 2: Chocolate spreads, Canada, volume (kg, million), 2004?14 13
Figure 3: Chocolate spreads, Canada, distribution channels by value (%), 2008?09 17
Figure 4: Annual data review process 27
LIST OF TABLES
Table 1: Chocolate spreads category definitions 3
Table 2: Chocolate spreads distribution channels 4
Table 3: Chocolate spreads, Canada, value (C$m), 2004?09 9
Table 4: Chocolate spreads, Canada, value forecast (C$m), 2009?14 10
Table 5: Chocolate spreads, Canada, value ($m), 2004?09 11
Table 6: Chocolate spreads, Canada, value forecast ($m), 2009?14 11
Table 7: Chocolate spreads, Canada, volume (kg, million), 2004?09 12
Table 8: Chocolate spreads, Canada, volume forecast (kg, million), 2009?14 13
Table 9: Chocolate spreads, Canada, brand share by value (%), 2008?09 14
Table 10: Chocolate spreads, Canada, value by brand (C$m), 2008?09 14
Table 11: Chocolate spreads, Canada, company share by value (%), 2008?09 15
Table 12: Chocolate spreads, Canada, value by company (C$m), 2008?09 15
Table 13: Chocolate spreads, Canada, distribution channels by value (%), 2008?09 16
Table 14: Chocolate spreads, Canada, value by distribution channel (C$m), 2008?09 16
Table 15: Chocolate spreads, Canada, expenditure per capita (C$), 2004?09 18
Table 16: Chocolate spreads, Canada, forecast expenditure per capita (C$), 2009?14 18
Table 17: Chocolate spreads, Canada, expenditure per capita ($), 2004?09 19
Table 18: Chocolate spreads, Canada, forecast expenditure per capita ($), 2009?14 19
Table 19: Chocolate spreads, Canada, consumption per capita (kg), 2004?09 20
Table 20: Chocolate spreads, Canada, forecast consumption per capita (kg), 2009?14 20
Table 21: Canada population, by age group, 2004?09 (millions) 21
Table 22: Canada population forecast, by age group, 2009?14 (millions) 22
Table 23: Canada population, by gender, 2004?09 (millions) 22
Table 24: Canada population forecast, by gender, 2009?14 (millions) 23
Table 25: Canada nominal GDP, 2004?09 (C$bn, nominal prices) 23
Table 26: Canada nominal GDP forecast, 2009?14 (C$bn, nominal prices) 23
Table 27: Canada real GDP, 2004?09 (C$bn, 2000 prices) 24
Table 28: Canada real GDP forecast, 2009?14 (C$bn, 2000 prices) 24
Table 29: Canada real GDP, 2004?09 ($bn, 2000 prices) 24
Table 30: Canada real GDP forecast, 2009?14 ($bn, 2000 prices) 25
Table 31: Canada consumer price index, 2004?09 (2000=100) 25
Table 32: Canada consumer price index, 2009?14 (2000=100) 25
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