TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: chocolate spreads 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Chocolate Spreads 9
Value analysis (Indonesian Rupiah), 2004?09 9
Value analysis (Indonesian Rupiah), 2009?14 10
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 12
Volume analysis, 2009?14 13
Company and brand share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Macroeconomic Profile 22
Macroeconomic Indicators 22
Chapter 5 Research Methodology 27
Methodology overview 27
Secondary research 28
Market modeling 29
Creating an initial data model 29
Revising the initial data model 29
Creating a final estimate 30
Creating demographic value splits 30
Primary research 30
Data finalization 31
Ongoing research 31
LIST OF FIGURES
Figure 1: Chocolate spreads, Indonesia, value (IDRm), 2004?14 10
Figure 2: Chocolate spreads, Indonesia, volume (kg, million), 2004?14 13
Figure 3: Chocolate spreads, Indonesia, company share by value (%), 2008?09 15
Figure 4: Chocolate spreads, Indonesia, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 28
LIST OF TABLES
Table 1: Chocolate spreads category definitions 3
Table 2: Chocolate spreads distribution channels 4
Table 3: Chocolate spreads, Indonesia, value (IDRm), 2004?09 9
Table 4: Chocolate spreads, Indonesia, value forecast (IDRm), 2009?14 10
Table 5: Chocolate spreads, Indonesia, value ($m), 2004?09 11
Table 6: Chocolate spreads, Indonesia, value forecast ($m), 2009?14 11
Table 7: Chocolate spreads, Indonesia, volume (kg, million), 2004?09 12
Table 8: Chocolate spreads, Indonesia, volume forecast (kg, million), 2009?14 13
Table 9: Chocolate spreads, Indonesia, brand share by value (%), 2008?09 14
Table 10: Chocolate spreads, Indonesia, value by brand (IDRm), 2008?09 14
Table 11: Chocolate spreads, Indonesia, company share by value (%), 2008?09 16
Table 12: Chocolate spreads, Indonesia, value by company (IDRm), 2008?09 16
Table 13: Chocolate spreads, Indonesia, distribution channels by value (%), 2008?09 17
Table 14: Chocolate spreads, Indonesia, value by distribution channel (IDRm), 2008?09 17
Table 15: Chocolate spreads, Indonesia, expenditure per capita (IDR), 2004?09 19
Table 16: Chocolate spreads, Indonesia, forecast expenditure per capita (IDR), 2009?14 19
Table 17: Chocolate spreads, Indonesia, expenditure per capita ($), 2004?09 20
Table 18: Chocolate spreads, Indonesia, forecast expenditure per capita ($), 2009?14 20
Table 19: Chocolate spreads, Indonesia, consumption per capita (kg), 2004?09 21
Table 20: Chocolate spreads, Indonesia, forecast consumption per capita (kg), 2009?14 21
Table 21: Indonesia population, by age group, 2004?09 (millions) 22
Table 22: Indonesia population forecast, by age group, 2009?14 (millions) 23
Table 23: Indonesia population, by gender, 2004?09 (millions) 23
Table 24: Indonesia population forecast, by gender, 2009?14 (millions) 24
Table 25: Indonesia nominal GDP, 2004?09 (IDRbn, nominal prices) 24
Table 26: Indonesia nominal GDP forecast, 2009?14 (IDRbn, nominal prices) 24
Table 27: Indonesia real GDP, 2004?09 (IDRbn, 2000 prices) 25
Table 28: Indonesia real GDP forecast, 2009?14 (IDRbn, 2000 prices) 25
Table 29: Indonesia real GDP, 2004?09 ($bn, 2000 prices) 25
Table 30: Indonesia real GDP forecast, 2009?14 ($bn, 2000 prices) 26
Table 31: Indonesia consumer price index, 2004?09 (2000=100) 26
Table 32: Indonesia consumer price index, 2009?14 (2000=100) 26
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