TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cider 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cider 9
Value analysis (US Dollar), 2004?09 9
Value analysis (US Dollar), 2009?14 10
Volume analysis, 2004?09 11
Volume analysis, 2009?14 12
Company and brand share analysis 13
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Macroeconomic Profile 20
Macroeconomic Indicators 20
Chapter 5 Research Methodology 25
Methodology overview 25
Secondary research 26
Market modeling 27
Creating an initial data model 27
Revising the initial data model 27
Creating a final estimate 28
Creating demographic value splits 28
Primary research 28
Data finalization 29
Ongoing research 29
LIST OF FIGURES
Figure 1: Cider, US, value ($m), 2004?14 10
Figure 2: Cider, US, volume (liters, million), 2004?14 12
Figure 3: Cider, US, company share by volume (%), 2008?09 14
Figure 4: Cider, US, distribution channels by volume (%), 2008?09 17
Figure 5: Annual data review process 26
LIST OF TABLES
Table 1: Cider category definitions 3
Table 2: Cider distribution channels 4
Table 3: Cider, US, value ($m), 2004?09 9
Table 4: Cider, US, value forecast ($m), 2009?14 10
Table 5: Cider, US, volume (liters, million), 2004?09 11
Table 6: Cider, US, volume forecast (liters, million), 2009?14 12
Table 7: Cider, US, brand share by volume (%), 2008?09 13
Table 8: Cider, US, volume by brand (liters, million), 2008?09 13
Table 9: Cider, US, company share by volume (%), 2008?09 15
Table 10: Cider, US, volume by company (liters, million), 2008?09 15
Table 11: Cider, US, distribution channels by volume (%), 2008?09 16
Table 12: Cider, US, volume by distribution channel (liters, million), 2008?09 16
Table 13: Cider, US, expenditure per capita ($), 2004?09 18
Table 14: Cider, US, forecast expenditure per capita ($), 2009?14 18
Table 15: Cider, US, consumption per capita (liters), 2004?09 19
Table 16: Cider, US, forecast consumption per capita (liters), 2009?14 19
Table 17: US population, by age group, 2004?09 (millions) 20
Table 18: US population forecast, by age group, 2009?14 (millions) 21
Table 19: US population, by gender, 2004?09 (millions) 21
Table 20: US population forecast, by gender, 2009?14 (millions) 22
Table 21: US nominal GDP, 2004?09 ($bn, nominal prices) 22
Table 22: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 22
Table 23: US real GDP, 2004?09 ($bn, 2000 prices) 23
Table 24: US real GDP forecast, 2009?14 ($bn, 2000 prices) 23
Table 25: US consumer price index, 2004?09 (2000=100) 24
Table 26: US consumer price index, 2009?14 (2000=100) 24
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