Cigars and Cigarillos in Turkey to 2014 (Tobacco)

Introduction

This databook provides key data and information on the Cigars and Cigarillos in Turkey (Tobacco). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

*The cigars and cigarillos category was valued at TRY9.7m ($7.4m) in 2009, representing a CAGR of 4.8% since 2004.
*By the end of 2014, the cigars and cigarillos category will be worth TRY12.2m ($9.4m), with an expected CAGR of 4.8% between 2009 and 2014.
*The cigars and cigarillos market volume totaled 29.1 million pieces in 2009, representing a CAGR of 2.8% since 2004.
*By the end of 2014, the cigars and cigarillos market will total 33.9 million pieces, with an expected CAGR of 3.1% between 2009 and 2014.
*The cigars and cigarillos market was led by large cigars (representing 54.3% of the total value) followed by small cigars, with a 35.2% share. Cigarillos accounts for the remaining 10.5% share.
*British American Tobacco Plc is the market leader with a 30.1% share of the market.
Cigars and Cigarillos in Turkey (Tobacco)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: cigars and cigarillos 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Cigars and Cigarillos 9
Value analysis (Turkish Lira), 2004?09 9
Value analysis (Turkish Lira), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: Cigars and cigarillos, Turkey, value by segment (TRYm), 2004?14 11
Figure 2: Cigars and cigarillos, Turkey, category growth comparison, by value, 2004?14 13
Figure 3: Cigars and cigarillos, Turkey, volume by segment (pieces, million), 2004?14 16
Figure 4: Cigars and cigarillos, Turkey, category growth comparison, by volume, 2004?14 16
Figure 5: Cigars and cigarillos, Turkey, company share by value (%), 2008?09 18
Figure 6: Cigars and cigarillos, Turkey, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: Cigars and Cigarillos category definitions 3
Table 2: Cigars and Cigarillos distribution channels 4
Table 3: Cigars and cigarillos, Turkey, value by segment (TRYm), 2004?09 9
Table 4: Cigars and cigarillos, Turkey, value forecast by segment (TRYm), 2009?14 10
Table 5: Cigars and cigarillos, Turkey, value by segment ($m), 2004?09 12
Table 6: Cigars and cigarillos, Turkey, value forecast by segment ($m), 2009?14 12
Table 7: Cigars and cigarillos, Turkey, volume by segment (pieces, million), 2004?09 14
Table 8: Cigars and cigarillos, Turkey, volume forecast by segment (pieces, million), 2009?14 15
Table 9: Cigars and cigarillos, Turkey, brand share by value (%), 2008?09 17
Table 10: Cigars and cigarillos, Turkey, value by brand (TRYm), 2008?09 17
Table 11: Cigars and cigarillos, Turkey, company share by value (%), 2008?09 19
Table 12: Cigars and cigarillos, Turkey, value by company (TRYm), 2008?09 19
Table 13: Cigars and cigarillos, Turkey, distribution channels by value (%), 2008?09 20
Table 14: Cigars and cigarillos, Turkey, value by distribution channel (TRYm), 2008?09 20
Table 15: Cigars and cigarillos, Turkey, expenditure per capita (TRY), 2004?09 22
Table 16: Cigars and cigarillos, Turkey, forecast expenditure per capita (TRY), 2009?14 22
Table 17: Cigars and cigarillos, Turkey, expenditure per capita ($), 2004?09 23
Table 18: Cigars and cigarillos, Turkey, forecast expenditure per capita ($), 2009?14 23
Table 19: Cigars and cigarillos, Turkey, consumption per capita (pieces), 2004?09 24
Table 20: Cigars and cigarillos, Turkey, forecast consumption per capita (pieces), 2009?14 24
Table 21: Turkey population, by age group, 2004?09 (millions) 25
Table 22: Turkey population forecast, by age group, 2009?14 (millions) 26
Table 23: Turkey population, by gender, 2004?09 (millions) 26
Table 24: Turkey population forecast, by gender, 2009?14 (millions) 27
Table 25: Turkey nominal GDP, 2004?09 (TRYbn, nominal prices) 27
Table 26: Turkey nominal GDP forecast, 2009?14 (TRYbn, nominal prices) 27
Table 27: Turkey real GDP, 2004?09 (TRYbn, 2000 prices) 28
Table 28: Turkey real GDP forecast, 2009?14 (TRYbn, 2000 prices) 28
Table 29: Turkey real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Turkey real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Turkey consumer price index, 2004?09 (2000=100) 29
Table 32: Turkey consumer price index, 2009?14 (2000=100) 29


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