TABLE OF CONTENTS
MENSWEAR IN DENMARK 7
MARKET OVERVIEW 7
MARKET VALUE 9
MARKET SEGMENTATION I 10
MARKET SEGMENTATION II 11
FIVE FORCES ANALYSIS 12
MARKET FORECASTS 18
APPAREL RETAIL IN DENMARK 19
MARKET OVERVIEW 19
MARKET VALUE 21
MARKET SEGMENTATION I 22
MARKET SEGMENTATION II 23
FIVE FORCES ANALYSIS 24
MARKET FORECASTS 32
WOMENSWEAR IN DENMARK 33
MARKET OVERVIEW 33
MARKET VALUE 35
MARKET SEGMENTATION I 36
MARKET SEGMENTATION II 37
FIVE FORCES ANALYSIS 38
MARKET FORECASTS 45
CHILDRENSWEAR IN DENMARK 46
MARKET OVERVIEW 46
MARKET VALUE 48
MARKET SEGMENTATION I 49
MARKET SEGMENTATION II 50
FIVE FORCES ANALYSIS 51
MARKET FORECASTS 58
FOOTWEAR IN DENMARK 59
MARKET OVERVIEW 59
MARKET VALUE 61
MARKET SEGMENTATION I 62
MARKET SEGMENTATION II 63
FIVE FORCES ANALYSIS 64
MARKET FORECASTS 70
MACROECONOMIC INDICATORS 71
APPENDIX 73
Data Research Methodology 73
About Datamonitor 74
Disclaimer 74
LIST OF TABLES
Table 1: Denmark menswear market value: $ million, 2005–09 9
Table 2: Denmark menswear market segmentation I:% share, by value, 2009 10
Table 3: Denmark menswear market segmentation II: % share, by value, 2009 11
Table 4: Denmark menswear market value forecast: $ million, 2009–14 18
Table 5: Denmark apparel retail industry value: $ billion, 2005–09(e) 21
Table 6: Denmark apparel retail industry segmentation I:% share, by value, 2009(e) 22
Table 7: Denmark apparel retail industry segmentation II: % share, by value, 2009(e) 23
Table 8: Denmark apparel retail industry value forecast: $ billion, 2009–14 32
Table 9: Denmark womenswear market value: $ million, 2005–09(e) 35
Table 10: Denmark womenswear market segmentation I:% share, by value, 2009(e) 36
Table 11: Denmark womenswear market segmentation II: % share, by value, 2009(e) 37
Table 12: Denmark womenswear market value forecast: $ million, 2009–14 45
Table 13: Denmark childrenswear market value: $ million, 2005–09(e) 48
Table 14: Denmark childrenswear market segmentation I:% share, by value, 2009(e) 49
Table 15: Denmark childrenswear market segmentation II: % share, by value, 2009(e) 50
Table 16: Denmark childrenswear market value forecast: $ million, 2009–14 58
Table 17: Denmark footwear market value: $ million, 2005–09(e) 61
Table 18: Denmark footwear market segmentation I:% share, by value, 2009(e) 62
Table 19: Denmark footwear market segmentation II: % share, by value, 2009(e) 63
Table 20: Denmark footwear market value forecast: $ million, 2009–14 70
Table 21: Denmark size of population (million), 2005–09 71
Table 22: Denmark gdp (constant 2000 prices, $ billion), 2005–09 71
Table 23: Denmark gdp (current prices, $ billion), 2005–09 71
Table 24: Denmark inflation, 2005–09 72
Table 25: Denmark consumer price index (absolute), 2005–09 72
Table 26: Denmark exchange rate, 2005–09 72
LIST OF FIGURES
Figure 1: Denmark menswear market value: $ million, 2005–09 9
Figure 2: Denmark menswear market segmentation I:% share, by value, 2009 10
Figure 3: Denmark menswear market segmentation II: % share, by value, 2009 11
Figure 4: Forces driving competition in the menswear market in Denmark, 2009 12
Figure 5: Drivers of buyer power in the menswear market in Denmark, 2009 13
Figure 6: Drivers of supplier power in the menswear market in Denmark, 2009 14
Figure 7: Factors influencing the likelihood of new entrants in the menswear market in Denmark, 2009 15
Figure 8: Factors influencing the threat of substitutes in the menswear market in Denmark, 2009 16
Figure 9: Drivers of degree of rivalry in the menswear market in Denmark, 2009 17
Figure 10: Denmark menswear market value forecast: $ million, 2009–14 18
Figure 11: Denmark apparel retail industry value: $ billion, 2005–09(e) 21
Figure 12: Denmark apparel retail industry segmentation I:% share, by value, 2009(e) 22
Figure 13: Denmark apparel retail industry segmentation II: % share, by value, 2009(e) 23
Figure 14: Forces driving competition in the apparel retail industry in Denmark, 2009 24
Figure 15: Drivers of buyer power in the apparel retail industry in Denmark, 2009 26
Figure 16: Drivers of supplier power in the apparel retail industry in Denmark, 2009 28
Figure 17: Factors influencing the likelihood of new entrants in the apparel retail industry in Denmark, 2009 29
Figure 18: Factors influencing the threat of substitutes in the apparel retail industry in Denmark, 2009 30
Figure 19: Drivers of degree of rivalry in the apparel retail industry in Denmark, 2009 31
Figure 20: Denmark apparel retail industry value forecast: $ billion, 2009–14 32
Figure 21: Denmark womenswear market value: $ million, 2005–09(e) 35
Figure 22: Denmark womenswear market segmentation I:% share, by value, 2009(e) 36
Figure 23: Denmark womenswear market segmentation II: % share, by value, 2009(e) 37
Figure 24: Forces driving competition in the womenswear market in Denmark, 2009 38
Figure 25: Drivers of buyer power in the womenswear market in Denmark, 2009 40
Figure 26: Drivers of supplier power in the womenswear market in Denmark, 2009 41
Figure 27: Factors influencing the likelihood of new entrants in the womenswear market in Denmark, 2009 42
Figure 28: Factors influencing the threat of substitutes in the womenswear market in Denmark, 2009 43
Figure 29: Drivers of degree of rivalry in the womenswear market in Denmark, 2009 44
Figure 30: Denmark womenswear market value forecast: $ million, 2009–14 45
Figure 31: Denmark childrenswear market value: $ million, 2005–09(e) 48
Figure 32: Denmark childrenswear market segmentation I:% share, by value, 2009(e) 49
Figure 33: Denmark childrenswear market segmentation II: % share, by value, 2009(e) 50
Figure 34: Forces driving competition in the childrenswear market in Denmark, 2009 51
Figure 35: Drivers of buyer power in the childrenswear market in Denmark, 2009 53
Figure 36: Drivers of supplier power in the childrenswear market in Denmark, 2009 54
Figure 37: Factors influencing the likelihood of new entrants in the childrenswear market in Denmark, 2009 55
Figure 38: Factors influencing the threat of substitutes in the childrenswear market in Denmark, 2009 56
Figure 39: Drivers of degree of rivalry in the childrenswear market in Denmark, 2009 57
Figure 40: Denmark childrenswear market value forecast: $ million, 2009–14 58
Figure 41: Denmark footwear market value: $ million, 2005–09(e) 61
Figure 42: Denmark footwear market segmentation I:% share, by value, 2009(e) 62
Figure 43: Denmark footwear market segmentation II: % share, by value, 2009(e) 63
Figure 44: Forces driving competition in the footwear market in Denmark, 2009 64
Figure 45: Drivers of buyer power in the footwear market in Denmark, 2009 65
Figure 46: Drivers of supplier power in the footwear market in Denmark, 2009 66
Figure 47: Factors influencing the likelihood of new entrants in the footwear market in Denmark, 2009 67
Figure 48: Factors influencing the threat of substitutes in the footwear market in Denmark, 2009 68
Figure 49: Drivers of degree of rivalry in the footwear market in Denmark, 2009 69
Figure 50: Denmark footwear market value forecast: $ million, 2009–14 70
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