Coffee Market in Bulgaria to 2014 (Hot Drinks)

Introduction

Coffee Market in Bulgaria to 2014 (Hot Drinks) is a comprehensive resource for coffee market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on key distribution channels and reveals the leading companies in the Bulgarian coffee market.

Features and Benefits

• Identify key market segments by analyzing market size data for the coffee market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the coffee market in Bulgaria and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The coffee market in Bulgaria increased at a compound annual growth rate of 3.2% between 2004 and 2009.
• The roast/ground coffee segment led the coffee market in Bulgaria in 2009, with a share of 85.2%.
• The leading player in coffee market in Bulgaria is Kraft Foods, Inc.

Key questions answered

• Which will be the fastest growing segment within the coffee market in Bulgaria?
• How will the forecast growth differ from the historic growth exhibited by the coffee market in Bulgaria?
• Which company accounted for the largest share of the Bulgarian coffee market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: coffee 2
Chapter 2 definition 3
Chapter 3 Category Analysis: Coffee 8
Value analysis (Bulgarian Lev), 2004?09 8
Value analysis (Bulgarian Lev), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Volume analysis, 2004?09 13
Volume analysis, 2009?14 14
Company and brand share analysis 16
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Research Methodology 24
Methodology overview 24
Secondary research 25
Market modeling 26
Creating an initial data model 26
Revising the initial data model 26
Creating a final estimate 27
Creating demographic value splits 27
Primary research 27
Data finalization 28
Ongoing research 28

LIST OF FIGURES
Figure 1: Coffee, Bulgaria, value by segment (BGNm), 2004?14 10
Figure 2: Coffee, Bulgaria, category growth comparison, by value, 2004?14 12
Figure 3: Coffee, Bulgaria, volume by segment (kg, million), 2004?14 15
Figure 4: Coffee, Bulgaria, category growth comparison, by volume, 2004?14 15
Figure 5: Coffee, Bulgaria, company share by volume (%), 2008?09 17
Figure 6: Coffee, Bulgaria, distribution channels by volume (%), 2008?09 20
Figure 7: Annual data review process 25

LIST OF TABLES
Table 1: Coffee category definitions 3
Table 2: Coffee distribution channels 4
Table 3: Coffee, Bulgaria, value by segment (BGNm), 2004?09 8
Table 4: Coffee, Bulgaria, value forecast by segment (BGNm), 2009?14 9
Table 5: Coffee, Bulgaria, value by segment ($m), 2004?09 11
Table 6: Coffee, Bulgaria, value forecast by segment ($m), 2009?14 11
Table 7: Coffee, Bulgaria, volume by segment (kg, million), 2004?09 13
Table 8: Coffee, Bulgaria, volume forecast by segment (kg, million), 2009?14 14
Table 9: Coffee, Bulgaria, brand share by volume (%), 2008?09 16
Table 10: Coffee, Bulgaria, volume by brand (kg, million), 2008?09 16
Table 11: Coffee, Bulgaria, company share by volume (%), 2008?09 18
Table 12: Coffee, Bulgaria, volume by company (kg, million), 2008?09 18
Table 13: Coffee, Bulgaria, distribution channels by volume (%), 2008?09 19
Table 14: Coffee, Bulgaria, volume by distribution channel (kg, million), 2008?09 19
Table 15: Coffee, Bulgaria, expenditure per capita (BGN), 2004?09 21
Table 16: Coffee, Bulgaria, forecast expenditure per capita (BGN), 2009?14 21
Table 17: Coffee, Bulgaria, expenditure per capita ($), 2004?09 22
Table 18: Coffee, Bulgaria, forecast expenditure per capita ($), 2009?14 22
Table 19: Coffee, Bulgaria, consumption per capita (kg), 2004?09 23
Table 20: Coffee, Bulgaria, forecast consumption per capita (kg), 2009?14 23


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