Coffee Market in North America to 2014 (Hot Drinks)

Introduction

Coffee Market in North America to 2014 (Hot Drinks) is a comprehensive resource for coffee market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on key distribution channels and reveals the leading companies in the North America coffee market.

Features and Benefits

• Identify key market segments by analyzing market size data for the coffee market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the coffee market in North America and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The coffee market in North America increased at a compound annual growth rate of 1.7% between 2004 and 2009.
• The roast/ground coffee segment led the coffee market in North America in 2009, with a share of 86.5%.
• The leading player in coffee market in North America is Kraft Foods, Inc.

Key questions answered

• Which will be the fastest growing segment within the coffee market in North America?
• How will the forecast growth differ from the historic growth exhibited by the coffee market in North America?
• Which company accounted for the largest share of the North America coffee market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: coffee 2
Chapter 2 Definition 3
Geographic coverage 3
Chapter 3 Category Analysis: Coffee 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Volume analysis, 2004?09 11
Volume analysis, 2009?14 12
Company share analysis 14
Distribution analysis 17
Expenditure and consumption per capita 19
Chapter 4 Research Methodology 21
Methodology overview 21
Secondary research 22
Market modeling 23
Creating an initial data model 23
Revising the initial data model 23
Creating a final estimate 24
Creating demographic value splits 24
Primary research 24
Data finalization 25
Ongoing research 25

LIST OF FIGURES
Figure 1: Coffee, North America, value by segment ($m), 2004?14 10
Figure 2: Coffee, North America, category growth comparison, by value, 2004?14 10
Figure 3: Coffee, North America, volume by segment (kg, million), 2004?14 13
Figure 4: Coffee, North America, category growth comparison, by volume, 2004?14 13
Figure 5: Coffee, North America, company share (top five companies) by volume (%), 2008?09 16
Figure 6: Coffee, North America, distribution channels by volume (%), 2008?09 18
Figure 7: Annual data review process 22

LIST OF TABLES
Table 1: Coffee category definitions 3
Table 2: Coffee distribution channels 4
Table 3: Coffee, North America, value by segment ($m), 2004?09 8
Table 4: Coffee, North America, value forecast by segment ($m), 2009?14 9
Table 5: Coffee, North America, volume by segment (kg, million), 2004?09 11
Table 6: Coffee, North America, volume forecast by segment (kg, million), 2009?14 12
Table 7: Coffee, North America, company share by volume (%), 2008?09 14
Table 8: Coffee, North America, volume by company (kg, million), 2008?09 15
Table 9: Coffee, North America, distribution channels by volume (%), 2008?09 17
Table 10: Coffee, North America, volume by distribution channel (kg, million), 2008?09 17
Table 11: Coffee, North America, expenditure per capita ($), 2004?09 19
Table 12: Coffee, North America, forecast expenditure per capita ($), 2009?14 19
Table 13: Coffee, North America, consumption per capita (kg), 2004?09 20
Table 14: Coffee, North America, forecast consumption per capita (kg), 2009?14 20


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