UK B2C E-Commerce Report 2010

1.) Key Findings
- Virtually all segments except some senior citizens and lower-income households, are using the Web more than ever to research products.
- The percentage of Internet usage in the UK has risen from 65% in 2008 to 70% in 2009.
- The online retail category “Clothing, Footwear and Accessories” recorded a growth of +22% between June 2008 and 2009.
- The number of Internet shoppers in the UK is projected to reach 28 million in 2010, accounting for 73% of total Internet users.
- Multichannel retailer Tesco reached online sales of GBP 1.9 billion in 2009, up by +20% compared to the previous year.

2.) Effective decision support for E-Commerce managers
- E-Commerce is the sales channel of the future. However, even the brightest prospects will not materialize, unless providers keep track of trends, consumer demands and competitors in this challenging market environment. The key to entrepreneurial success in the E-Commerce market is access to objective, reliable and up-to-date information that provides an insight into the dynamics of the market. yStats.com is the one-stop source for these facts.

3.) Contents
- Current Trends in the E-Commerce Segment
- Sales numbers and growth rates of B2C E-Commerce
- B2C E-Commerce vs. retail and home shopping sales figure comparisons
- Basic data on the number of internet users, penetration, types of used internet connections, number of internet shoppers and demographics (including penetration rates)
- Product rankings, which show the top selling assortments on the internet.
- Rankings and short profiles of the main competitors
- News on leading B2C E-Commerce companies

4.) About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.

5.) About yStats.com
Founded in 2005, yStats.com is committed to the research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, E-Commerce, telecommunication, logistics and energy. The Hamburg-based company is a specialist for secondary research with a clear international focus.

Report Highlights

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1. TRENDS
• Top 2010 Online Marketing Trends for UK & Europe
• Internet Usage by Individuals and Households in the UK
• Internet Connectivity in the UK
• Internet Access in the UK by Age Groups, in %, Q1 2009
• Usage of Fixed and Mobile Phone, PC, Internet and Broadband in the UK, 2002-2009
• Comparison Sites in the UK
• Top 10 Gaining Site Categories by Number of UK Unique Visitors, December 2008 vs. November 2008
• Online Shopping Market Development Overview in the UK
• Online Shopping Behavior of Consumers in the UK
• Online Travel Sector in the UK
• Broadband Regional Penetration and Speed in the UK
• UK vs. EU Broadband & Internet usage Indicators, in %, 2004-2008
• M-Commerce Trends in the UK: Use of Services
• M-Commerce Trends in the UK: Mobile Ticketing

2. SALES
• Total Retail Sales and Mail-Order Sales in the UK, in GBP billion, 2006-2008
• B2C E-Commerce Sales in the UK, in GBP billion, 2002-2008
• B2C E-Commerce Sales Forecast, UK vs. EU Countries, in EUR billion, 2014f
• B2C E-Commerce Sales by Country in Europe, incl. UK, in GBP billion, 2009 & 2010f
• B2C E-Commerce Sales Volume and Growth in the UK, conservative and optimistic Forecasts, 2008-2011f

3. SHARES
• B2C E-Commerce Share of total Retail Sales, in %, 2006-2008

4. PRODUCTS
• Online Retail Index Growth in the UK, by Sector, first Half and June 2009
• Products purchased over the Internet in the UK by Gender, in %, January-March 2009
• Products purchased over the Internet in the UK by Age, in %, January-March 2009
• Products and Services purchased online by Internet Users in the UK, % of respondents, 2008
• Types of Goods and Services bought online in the UK, compared to the EU27 Average, in %, Q2 2008

5. USERS / SHOPPERS
• Individuals in Europe using the Internet on average daily or almost every Day, incl. the UK, in %, Q1 2009
• Percentage of Households in the EU with Internet Access / Broadband Connections incl. the UK, in %, Q1 2007-Q1 2009
• Development of Internet Users (million) and its Percentage of Country Population in the UK, 2008-2013f
• Internet Users in the UK by Age Groups and Gender, in %, 2009
• Development of Internet Shoppers and their Percentage of Internet Users in the UK, 2008-2013f
• Internet Shoppers in the UK, by Gender and Age, in %, 2007-2009
• Internet Shoppers in the UK by Age Groups, compared to the EU27 Average, in %, 2008
• Internet Shoppers in Europe by Gender, incl. the UK, ranked by total, in %, Q1 2009
• Development of Internet Shoppers in the UK, compared to the EU27 Average, in %, 2004, 2006, 2008 & 2009
• Total Value of Goods and Services purchased online according to UK adult online buyers, in %, 2007-2009
• Reasons for Purchasing over the Internet, Reasons for not Purchasing over the Internet in the UK, in %, 2009
• Broadband Subscribers in the UK, compared to Germany, USA and the OECD, 2003-June 2008
• Broadband Subscribers per 100 Inhabitants in the UK, compared to Germany, USA and the OECD Average, 2003-June 2008
• Broadband Subscribers in the UK, by Access Technology, compared to the OECD Average in %, June 2008
• Broadband Penetration and daily Internet Access in EU Comparison, 2008

6. PLAYERS
• Leading B2C E-Commerce Players in the UK; by Assortments
• Leading B2C E-Commerce Players in the UK; by Unique Visitors and Audience Reach, February 2010
• Leading B2C E-Commerce Players in the UK; by total UK Visits (000), May 2009
• Facts about Tesco.com
• Facts about Amazon.co.uk
• Facts about Argos.co.uk
• Facts about Sainsbury.co.uk
• Facts about Asda.com
• News about Woolworths.co.uk


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