Commercial opportunities in B2C energy efficiency markets

Following the high wholesale and retail prices across Europe and in line with increasing public concern over climate change, considerable interest is developing in the potential for energy efficiency services to reduce growth in energy demand, thereby mitigating GHG emissions and dependency on imports.

Report Highlights
The scope and scale of B2C energy efficiency markets is rapidly expanding, largely as result of being driven by energy prices, regulation and public attitudes.

Utility players in the B2C market have based their offerings either on information diffusion services or efficiency enhancing products. In both cases, utilities are producing increasingly sophisticated and targeted approaches, in an attempt to differentiate their product

ESCOs play a small but increasing role servicing the B2C energy efficiency sector; Supranational bodies and governments have made progress towards encouraging market development but fundamentally, consumers respond to price signals
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DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
As European liberalization continues apace, utilities have sought to diversify their energy efficiency services offering 2
Supra-national legislation, high energy prices and shifts in public opinion have wrought massive opportunities in the European B2B energy efficiency market 2
The B2B energy efficiency market can be broken down into three sectors: industrial, commercial and municipal 3
In Denmark, Dong established TotalEnergi to provide industrial and municipal energy efficiency solutions 4
Nuon's Energy Solutions Department focused on CHP technology among business customers, providing a basis for municipal heating 4
In Germany, RWE's municipal energy efficiency service offering focused particularly closely on brand-imaging 5
GDF-Suez's Energy Services Business is one of the largest operations of its kind in Europe, spanning virtually all levels of industrial energy efficiency services 6
British Gas sought to raise its municipal energy efficiency profile through a targeted remuneration scheme in schools and communities 7
The defining feature of B2B ESCOs is their capacity to finance and manage energy efficiency projects 9
Siemens' performance contracting model incentivizes efficiency projects and typifies guaranteed savings schemes 11
Multilateral institutions often play a critical role in financing energy efficiency projects by using ESCOs as an intermediary 11
Whereas the B2C energy efficiency market is dominated by utilities alone, non-utility energy service companies have a large presence in the B2B sector 13
Utilities and ESCOs have a long history of both co-operation and competition, particularly in B2B markets 13
Thanks to an aggressive M&A policy, Dalkia has assumed a strong position in all sectors of the energy efficiency services market 13
Schneider Electric's service offering for Tesco in Thailand was premised upon IT systems to enable effective energy management 15
Enact Energy invested heavily in R&D to develop a strong offering to the municipal energy efficiency market 16
The merger between GDF and Suez has also seen their subsidiaries united to forge one of the largest ESCOs in Europe 17
Honeywell's European energy efficiency arm, Centraline, provides environmental control technologies to residential construction firms 18
Effective financing and risk management is the key to successful energy efficiency services, and thus market expansion depends on transparency and stability 19
ESCOs and utilities face differing challenges in the unfolding global energy efficiency market 19
APPENDIX 20
Further reading 20
Ask the analyst 20
Datamonitor consulting 20
Disclaimer 20
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Figure 1: Cogeneration produces more energy from the waste product 4
Figure 2: Denmark is a global leader in adopting CHP 5
Figure 3: Average Costs and Savings 6
Figure 4: CFLs produce the same light levels as incandescent bulbs, with less energy (watts) 7
Figure 5: Cross section of a typical insulated window 8
Figure 6: BFRC window efficiency rating card 9
Figure 7: Breakdown of energy consumption in average UK household 10
Figure 8: EDF Energy's Nectar points webpage 12
Figure 9: E.On's webpage is particularly user-friendly, making energy saving simple 15
Figure 10: The heat pump cycle 15
Figure 11: Fitting options for the heat pump 16
Figure 12: Energy saving products from British Gas 17
Figure 13: The survey informs the user which utilities have adopted what policies 18
Figure 14: Matrix detailing which utilities offer which energy efficiency service (see above for key) 19
Figure 15: European utilities providing specific energy efficiency services 20
Figure 16: Revenue source breakdown of typical ESCO 22
Figure 17: Energy efficiency savings targets by 2016 (MWh) 25
Figure 18: Buildings account for 21% of global greenhouse gas emissions 26
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