TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Alcatel Lucent 19
Apple Inc. 27
Nokia Corporation 32
Research In Motion Limited 40
MARKET FORECASTS 44
Market value forecast 44
MACROECONOMIC INDICATORS 45
APPENDIX 47
Methodology 47
Industry associations 48
Related Datamonitor research 48
Disclaimer 49
ABOUT DATAMONITOR 50
Premium Reports 50
Summary Reports 50
Datamonitor consulting 50
LIST OF TABLES
Table 1: Canada communications equipment market value: $ million, 2005–09 10
Table 2: Canada communications equipment market segmentation I:% share, by value, 2009 11
Table 3: Canada communications equipment market segmentation II: % share, by value, 2009 12
Table 4: Alcatel Lucent: key facts 19
Table 5: Alcatel Lucent: key financials ($) 25
Table 6: Alcatel Lucent: key financials (€) 25
Table 7: Alcatel Lucent: key financial ratios 25
Table 8: Apple Inc.: key facts 27
Table 9: Apple Inc.: key financials ($) 29
Table 10: Apple Inc.: key financial ratios 30
Table 11: Nokia Corporation: key facts 32
Table 12: Nokia Corporation: key financials ($) 37
Table 13: Nokia Corporation: key financials (€) 37
Table 14: Nokia Corporation: key financial ratios 38
Table 15: Research In Motion Limited: key facts 40
Table 16: Research In Motion Limited: key financials ($) 42
Table 17: Research In Motion Limited: key financial ratios 42
Table 18: Canada communications equipment market value forecast: $ million, 2009–14 44
Table 19: Canada size of population (million), 2005–09 45
Table 20: Canada GDP (constant 2000 prices, $ billion), 2005–09 45
Table 21: Canada GDP (current prices, $ billion), 2005–09 45
Table 22: Canada inflation, 2005–09 46
Table 23: Canada consumer price index (absolute), 2005–09 46
Table 24: Canada exchange rate, 2005–09 46
LIST OF FIGURES
Figure 1: Canada communications equipment market value: $ million, 2005–09 10
Figure 2: Canada communications equipment market segmentation I:% share, by value, 2009 11
Figure 3: Canada communications equipment market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the communications equipment market in Canada, 2009 13
Figure 5: Drivers of buyer power in the communications equipment market in Canada, 2009 14
Figure 6: Drivers of supplier power in the communications equipment market in Canada, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the communications equipment market in Canada, 2009 16
Figure 8: Factors influencing the threat of substitutes in the communications equipment market in Canada, 2009 17
Figure 9: Drivers of degree of rivalry in the communications equipment market in Canada, 2009 18
Figure 10: Alcatel Lucent: revenues & profitability 26
Figure 11: Alcatel Lucent: assets & liabilities 26
Figure 12: Apple Inc.: revenues & profitability 30
Figure 13: Apple Inc.: assets & liabilities 31
Figure 14: Nokia Corporation: revenues & profitability 38
Figure 15: Nokia Corporation: assets & liabilities 39
Figure 16: Research In Motion Limited: revenues & profitability 43
Figure 17: Research In Motion Limited: assets & liabilities 43
Figure 18: Canada communications equipment market value forecast: $ million, 2009–14 44
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