TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Italtel SpA 19
Motorola, Inc. 23
Nokia Corporation 28
Research In Motion Limited 36
MARKET FORECASTS 40
Market value forecast 40
MACROECONOMIC INDICATORS 41
APPENDIX 43
Methodology 43
Industry associations 44
Related Datamonitor research 44
Disclaimer 45
ABOUT DATAMONITOR 46
Premium Reports 46
Summary Reports 46
Datamonitor consulting 46
LIST OF TABLES
Table 1: Italy communications equipment market value: $ million, 2005–09 10
Table 2: Italy communications equipment market segmentation I:% share, by value, 2009 11
Table 3: Italy communications equipment market segmentation II: % share, by value, 2009 12
Table 4: Italtel SpA: key facts 19
Table 5: Italtel SpA: key financials ($) 20
Table 6: Italtel SpA: key financials (€) 21
Table 7: Italtel SpA: key financial ratios 21
Table 8: Motorola, Inc.: key facts 23
Table 9: Motorola, Inc.: key financials ($) 25
Table 10: Motorola, Inc.: key financial ratios 26
Table 11: Nokia Corporation: key facts 28
Table 12: Nokia Corporation: key financials ($) 33
Table 13: Nokia Corporation: key financials (€) 33
Table 14: Nokia Corporation: key financial ratios 34
Table 15: Research In Motion Limited: key facts 36
Table 16: Research In Motion Limited: key financials ($) 38
Table 17: Research In Motion Limited: key financial ratios 38
Table 18: Italy communications equipment market value forecast: $ million, 2009–14 40
Table 19: Italy size of population (million), 2005–09 41
Table 20: Italy GDP (constant 2000 prices, $ billion), 2005–09 41
Table 21: Italy GDP (current prices, $ billion), 2005–09 41
Table 22: Italy inflation, 2005–09 42
Table 23: Italy consumer price index (absolute), 2005–09 42
Table 24: Italy exchange rate, 2005–09 42
LIST OF FIGURES
Figure 1: Italy communications equipment market value: $ million, 2005–09 10
Figure 2: Italy communications equipment market segmentation I:% share, by value, 2009 11
Figure 3: Italy communications equipment market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the communications equipment market in Italy, 2009 13
Figure 5: Drivers of buyer power in the communications equipment market in Italy, 2009 14
Figure 6: Drivers of supplier power in the communications equipment market in Italy, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the communications equipment market in Italy, 2009 16
Figure 8: Factors influencing the threat of substitutes in the communications equipment market in Italy, 2009 17
Figure 9: Drivers of degree of rivalry in the communications equipment market in Italy, 2009 18
Figure 10: Italtel SpA: revenues & profitability 22
Figure 11: Italtel SpA: assets & liabilities 22
Figure 12: Motorola, Inc.: revenues & profitability 26
Figure 13: Motorola, Inc.: assets & liabilities 27
Figure 14: Nokia Corporation: revenues & profitability 34
Figure 15: Nokia Corporation: assets & liabilities 35
Figure 16: Research In Motion Limited: revenues & profitability 39
Figure 17: Research In Motion Limited: assets & liabilities 39
Figure 18: Italy communications equipment market value forecast: $ million, 2009–14 40
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