Communications Equipment Sales via Key Retail Formats in South Africa to 2013

Introduction

Datamonitor's 'Communications Equipment Sales via Key Retail Formats in South Africa to 2013' databook provides market value data for two key market segments and eight key retail distribution channels. It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.

Scope

*Communications Equipment retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013

*Market value of two categories: fixed-line telecommunications equipment and mobile telecommunications equipment

*Current and forecast analysis of sales via major retail channels in the communications equipment industry as well as its sub-categories

Highlights

Communications Equipment retail sales in South Africa increased at a compound annual growth rate of 20.3% between 2003 and 2008.

Mobile telecommunications equipment sales led the communications equipment market with a share of 95.5% in 2008. Specialist electricals and electronics retailers were the leading retail format for mobile telecommunications equipment in 2008.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales

*Develop business strategies by understanding the quantitative trends within the communications equipment market in South Africa

*Understand the future direction of the market with reliable historical data and full five year forecasting


Report Highlights

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TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
COMMUNICATIONS EQUIPMENT RETAIL SALES OVERVIEW 6
Communications equipment retail market definition 6
Communications equipment sales overview 7
Communications equipment retail sales value, 2003–08 8
Communications equipment retail sales value, 2008–13 9
COMMUNICATIONS EQUIPMENT MARKET SEGMENTATION 10
Market sales analysis by category, 2003–08 10
Market sales analysis by category, 2008–13 13
COMMUNICATIONS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 15
Retail format definitions 15
Communications equipment sales analysis by key retail formats, overview 18
Communications equipment sales analysis by key retail formats, 2003–08 19
Communications equipment sales analysis by key retail formats, 2008–13 20
FIXED-LINE TELECOMMUNICATIONS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 21
Fixed-line telecommunications equipment sales analysis by key retail formats, overview 21
Fixed-line telecommunications equipment sales analysis by key retail formats, 2003–08 22
Fixed-line telecommunications equipment sales analysis by key retail formats, 2008–13 23
MOBILE TELECOMMUNICATIONS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 24
Mobile telecommunications equipment sales analysis by key retail formats, overview 24
Mobile telecommunications equipment sales analysis by key retail formats, 2003–08 25
Mobile telecommunications equipment sales analysis by key retail formats, 2008–13 26
COMMUNICATIONS EQUIPMENT RETAIL SALES – COUNTRY COMPARISON 27
Communications equipment retail sales value of top five countries, 2003–13 27
APPENDIX 29
Methodology 29
Related research 30
Datamonitor consulting 30
Disclaimer 30


LIST OF FIGURES
Figure 1: Sales of communications equipment in South Africa value ($m), 2003–13 7
Figure 2: Sales of communications equipment in South Africa, value ($m), 2003–08 8
Figure 3: Forecast sales of communications equipment in South Africa, value ($m), 2008–13 9
Figure 4: Sales of communications equipment in South Africa, value break down by category ($m), 2003–08 10
Figure 5: Sales of communications equipment in South Africa, value break down by category (%), 2008 12
Figure 6: Forecast sales of communications equipment in South Africa, value break down by category ($m), 2008–13 13
Figure 7: Sales of communications equipment in South Africa, value break down by category (%), 2013 14
Figure 8: Communications equipment, South Africa, revenue split by key retail formats (%), 2008 18
Figure 9: Fixed-line telecommunications equipment, South Africa, revenue split by key retail formats (%), 2008 21
Figure 10: Mobile telecommunications equipment, South Africa, revenue split by key retail formats (%), 2008 24
Figure 11: Communications equipment, growth comparison (value $m), top five countries 27


LIST OF TABLES
Table 1: Communications equipment retail market definition 6
Table 2: Sales of communications equipment in South Africa, value ($m), 2003–13 7
Table 3: Sales of communications equipment in South Africa, value ($m and ZARm), 2003–08 8
Table 4: Forecast sales of communications equipment in South Africa, value ($m and ZARm), 2008–13 9
Table 5: Sales of communications equipment in South Africa, value break down by category ($m), 2003–08 11
Table 6: Forecast sales of communications equipment in South Africa, value break down by category ($m), 2008–13 13
Table 7: (Part 1) Retail format definitions 15
Table 8: (Part 2) Retail format definitions 16
Table 9: (Part 3) Retail format definitions 17
Table 10: Communications equipment, South Africa, revenues split by key retail formats ($m), 2003–08 19
Table 11: Communications equipment forecast, South Africa, revenues split by key retail formats ($m), 2008–13 20
Table 12: Fixed-line telecommunications equipment, South Africa, revenues split by key retail formats ($m), 2003–08 22
Table 13: Fixed-line telecommunications equipment forecast, South Africa, revenues split by key retail formats ($m), 2008–13 23
Table 14: Mobile telecommunications equipment, South Africa, revenues split by key retail formats ($m), 2003–08 25
Table 15: Mobile telecommunications equipment forecast, South Africa, revenues split by key retail formats ($m), 2008–13 26
Table 16: Global Communications equipment market split (value $m), top five countries 28


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