TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
COMMUNICATIONS EQUIPMENT RETAIL SALES OVERVIEW 5
Communications equipment retail market definition 5
Communications equipment sales overview 6
Communications equipment retail sales value, 2004–09 7
Communications equipment retail sales value, 2009–14 8
COMMUNICATIONS EQUIPMENT MARKET SEGMENTATION 10
Market sales analysis by category, 2004–09 10
Market sales analysis by category, 2009–14 12
COMMUNICATIONS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 14
Retail format definitions 14
Communications equipment sales analysis by key retail formats, overview 17
Communications equipment sales analysis by key retail formats actual, 2004–09 18
Communications equipment sales analysis by key retail formats forecast, 2009–14 19
FIXED-LINE TELECOMMUNICATIONS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 20
Fixed-line telecommunications equipment sales analysis by key retail formats, overview 20
Fixed-line telecommunications equipment sales analysis by key retail formats actual, 2004–09 21
Fixed-line telecommunications equipment sales analysis by key retail formats forecast, 2009–14 22
MOBILE TELECOMMUNICATIONS EQUIPMENT SALES ANALYSIS BY KEY RETAIL FORMATS 23
Mobile telecommunications equipment sales analysis by key retail formats, overview 23
Mobile telecommunications equipment sales analysis by key retail formats actual, 2004–09 24
Mobile telecommunications equipment sales analysis by key retail formats forecast, 2009–14 25
APPENDIX 26
Methodology 26
Related research 27
Datamonitor consulting 27
Disclaimer 27
LIST OF FIGURES
Figure 1: New Zealand, sales of communications equipment, value ($m), 2004–14 6
Figure 2: New Zealand, sales of communications equipment, value ($m), 2004–09 7
Figure 3: New Zealand, forecast sales of communications equipment, value ($m), 2009–14 8
Figure 4: New Zealand, sales of communications equipment, value break down by category (%), 2009 10
Figure 5: New Zealand, sales of communications equipment, value break down by category ($m), 2004–09 11
Figure 6: New Zealand, sales of communications equipment, value break down by category (%), 2014 12
Figure 7: New Zealand, forecast sales of communications equipment, value break down by category ($m), 2009–14 13
Figure 8: New Zealand, communications equipment, revenue split by key retail formats (%), 2009 17
Figure 9: New Zealand, fixed-line telecommunications equipment, revenue split by key retail formats (%), 2009 20
Figure 10: New Zealand, mobile telecommunications equipment, revenue split by key retail formats (%), 2009 23
LIST OF TABLES
Table 1: Communications equipment retail market definition 5
Table 2: New Zealand, sales of communications equipment, value ($m), 2004–14 6
Table 3: New Zealand sales of communications equipment, value ($m and NZ$m), 2004–09 7
Table 4: New Zealand, forecast sales of communications equipment, value ($m and NZ$m), 2009–14 9
Table 5: New Zealand, sales of communications equipment, value break down by category ($m), 2004–09 11
Table 6: New Zealand, forecast sales of communications equipment, value break down by category ($m), 2009–14 13
Table 7: (Part 1) Retail format definitions 14
Table 8: (Part 2) Retail format definitions 15
Table 9: (Part 3) Retail format definitions 16
Table 10: New Zealand communications equipment, revenues split by key retail formats ($m), 2004–09 18
Table 11: New Zealand, communications equipment forecast, revenues split by key retail formats ($m), 2009–14 19
Table 12: New Zealand, fixed-line telecommunications equipment, revenues split by key retail formats ($m), 2004–09 21
Table 13: New Zealand, fixed-line telecommunications equipment forecast, revenues split by key retail formats ($m), 2009–14 22
Table 14: New Zealand, mobile telecommunications equipment, revenues split by key retail formats ($m), 2004–09 24
Table 15: New Zealand, mobile telecommunications equipment forecast, revenues split by key retail formats ($m), 2009–14 25
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