Top 10 Companies in the Australian Media Industry: IT Spending Predictor 2010

Introduction

This databook provides estimates of IT spending for the top 10 companies in the Australian Media industry. The databook is a comprehensive source of IT spending by company, including assessment by technology and channel. The databook also provides information on the IT contracts of these companies where available.

Scope

*Ovum's view of the top 10 companies in the Australian Media sector in terms of IT spending

*A breakdown of the estimated IT budget by technology for each of the top 10 companies

*A breakdown of the estimated IT budget by channel for each of the top 10 companies

*Details of IT services contracts by company where available

Highlights

The top 10 companies in the Australian media industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 27% of the IT budgets among these firms. This was followed by spending on services and software.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. Internal IT alone accounted for approximately 33% of the total estimated IT spending by these companies. Fairfax Media Limited remained the leading company in terms of spending on the various channels, followed by PMP Limited and APN News & Media Limited.

Reasons to Purchase

*Gain insight into IT budget breakdown of top 10 companies in the Australian Media industry and identify notable areas of allocation

*Identify organizations with top IT expenditures in your target markets

*Leverage IT spending pattern information to tailor account targeting based on company demographics

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Introduction 9
Reasons to purchase 9
Definitions 9
Australian Media Industry: Estimated Spending on IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
Fairfax Media Limited 18
Budget overview 18
Fairfax Media Limited, estimated spending on IT 19
Fairfax Media Limited, estimated IT spending by channel 23
PMP Limited 25
Budget overview 25
PMP Limited, estimated spending on IT 26
PMP Limited, estimated IT spending by channel 30
APN News & Media Limited 32
Budget overview 32
APN News & Media Limited, estimated spending on IT 33
APN News & Media Limited, estimated IT spending by channel 37
Australian Broadcasting Corp. 39
Budget overview 39
Australian Broadcasting Corp., estimated spending on IT 40
Australian Broadcasting Corp., estimated IT spending by channel 44
Ten Network Holdings Limited 46
Budget overview 46
Ten Network Holdings Limited, estimated spending on IT 47
Ten Network Holdings Limited, estimated IT spending by channel 51
Southern Cross Broadcasting Ltd. 53
Budget overview 53
Southern Cross Broadcasting Ltd., estimated spending on IT 54
Southern Cross Broadcasting Ltd., estimated IT spending by channel 58
Southern Cross Broadcasting Ltd., IT contracts 60
Macquarie Media Group 62
Budget overview 62
Macquarie Media Group, estimated spending on IT 63
Macquarie Media Group, estimated IT spending by channel 67
West Australian Newspapers Holdings Limited 69
Budget overview 69
West Australian Newspapers Holdings Limited, estimated spending on IT 70
West Australian Newspapers Holdings Limited, estimated IT spending by channel 74
Mcpherson’s Ltd. 76
Budget overview 76
McPherson’s Ltd., estimated spending on IT 77
McPherson’s Ltd., estimated IT spending by channel 81
Geon Group Australia Pty Limited 83
Budget overview 83
GEON Group Australia Pty Limited, estimated spending on IT 84
GEON Group Australia Pty Limited, estimated IT spending by channel 88
Appendix 90
Methodology 90
Further reading 91
Disclaimer 92

LIST OF FIGURES
Figure 1: Top ten companies in the Australian media industry, estimated spending on IT ($m), 2009–10 12
Figure 2: Top ten companies in the Australian media industry, estimated spending by technology segment ($m), 2009 14
Figure 3: Top ten companies in the Australian media industry, estimated spending on IT by channel ($m), 2009 16
Figure 4: Fairfax Media Limited, estimated spending by IT segment ($m), 2009 19
Figure 5: Fairfax Media Limited, estimated spending by IT sub-segment ($m), 2009 21
Figure 6: Fairfax Media Limited, estimated spending on IT by channel (%), 2009 23
Figure 7: PMP Limited, estimated spending by IT segment (%), 2009 26
Figure 8: PMP Limited, estimated spending by IT sub-segment ($m), 2009 28
Figure 9: PMP Limited, estimated spending on IT by channel (%), 2009 30
Figure 10: APN News & Media Limited, estimated spending by IT segment (%), 2009 33
Figure 11: APN News & Media Limited, estimated spending by IT sub-segment ($m), 2009 35
Figure 12: APN News & Media Limited, estimated spending on IT by channel (%), 2009 37
Figure 13: Australian Broadcasting Corp., estimated spending by IT segment (%), 2009 40
Figure 14: Australian Broadcasting Corp., estimated spending by IT sub-segment ($m), 2009 42
Figure 15: Australian Broadcasting Corp., estimated spending on IT by channel (%), 2009 44
Figure 16: Ten Network Holdings Limited, estimated spending by IT segment, 2009 47
Figure 17: Ten Network Holdings Limited, estimated spending by IT sub-segment ($m), 2009 49
Figure 18: Ten Network Holdings Limited, estimated spending on IT by channel (%), 2009 51
Figure 19: Southern Cross Broadcasting Ltd., estimated spending by IT segment (%), 2009 54
Figure 20: Southern Cross Broadcasting Ltd., estimated spending by IT sub-segment ($m), 2009 56
Figure 21: Southern Cross Broadcasting Ltd., estimated spending on IT by channel (%), 2009 58
Figure 22: Macquarie Media Group, estimated spending by IT segment (%), 2009 63
Figure 23: Macquarie Media Group, estimated spending by IT sub-segment ($m), 2009 65
Figure 24: Macquarie Media Group, estimated spending on IT by channel (%), 2009 67
Figure 25: West Australian Newspapers Holdings Limited, estimated spending by IT segment (%), 2009 70
Figure 26: West Australian Newspapers Holdings Limited, estimated spending by IT sub-segment ($m), 2009 72
Figure 27: West Australian Newspapers Holdings Limited, estimated spending on IT by channel (%), 2009 74
Figure 28: McPherson’s Ltd., estimated spending by IT segment (%), 2009 77
Figure 29: McPherson’s Ltd., estimated spending by IT sub-segment ($m), 2009 79
Figure 30: McPherson’s Ltd., estimated spending on IT by channel (%), 2009 81
Figure 31: GEON Group Australia Pty Limited, estimated spending by IT segment, 2009 84
Figure 32: GEON Group Australia Pty Limited, estimated spending by IT sub-segment ($m), 2009 86
Figure 33: GEON Group Australia Pty Limited, estimated spending on IT by channel (%), 2009 88


LIST OF TABLES
Table 1: Definitions: IT segments and sub segments 10
Table 2: Definitions: channels 11
Table 3: Top ten companies in the Australian media industry, estimated spending on IT ($m), 2009–10 13
Table 4: Top ten companies in the Australian media industry, estimated spending by technology segment ($m), 2009 15
Table 5: Top ten companies in the Australian media industry, estimated spending on IT by channel ($m), 2009 17
Table 6: Fairfax Media Limited, IT budget estimates (%), 2009–10 18
Table 7: Fairfax Media Limited, IT budget by estimated entity (as % of overall IT budget), 2009 18
Table 8: Fairfax Media Limited, estimated spending by IT segment ($m), 2009 20
Table 9: Fairfax Media Limited, estimated spending by IT sub-segment ($m), 2009 22
Table 10: Fairfax Media Limited, estimated spending on IT by channel ($m), 2009 24
Table 11: PMP Limited, IT budget estimates (%), 2009–10 25
Table 12: PMP Limited, estimated IT budget by entity (as % of overall IT budget), 2009 25
Table 13: PMP Limited, estimated spending by IT segment ($m), 2009 27
Table 14: PMP Limited, estimated spending by IT sub-segment ($m), 2009 29
Table 15: PMP Limited, estimated spending on IT by channel ($m), 2009 31
Table 16: APN News & Media Limited, IT budget estimates (%), 2009–10 32
Table 17: APN News & Media Limited, estimated IT budget by entity (as % of overall IT budget), 2009 32
Table 18: APN News & Media Limited, estimated spending by IT segment ($m), 2009 34
Table 19: APN News & Media Limited, estimated spending by IT sub-segment ($m), 2009 36
Table 20: APN News & Media Limited, estimated spending on IT by channel ($m), 2009 38
Table 21: Australian Broadcasting Corp., IT budget estimates (%), 2009–10 39
Table 22: Australian Broadcasting Corp., estimated IT budget by entity (as % of overall IT budget), 2009 39
Table 23: Australian Broadcasting Corp., estimated spending by IT segment ($m), 2009 41
Table 24: Australian Broadcasting Corp., estimated spending by IT sub-segment ($m), 2009 43
Table 25: Australian Broadcasting Corp., estimated spending on IT by channel ($m), 2009 45
Table 26: Ten Network Holdings Limited, IT budget estimates (%), 2009–10 46
Table 27: Ten Network Holdings Limited, estimated IT budget by entity (as % of overall IT budget), 2009 46
Table 28: Ten Network Holdings Limited, estimated spending by IT segment ($m), 2009 48
Table 29: Ten Network Holdings Limited, estimated spending by IT sub-segment ($m), 2009 50
Table 30: Ten Network Holdings Limited estimated spending on IT by channel ($m), 2009 52
Table 31: Southern Cross Broadcasting Ltd., IT budget estimates (%), 2009–10 53
Table 32: Southern Cross Broadcasting Ltd., estimated IT budget by entity (as % of overall IT budget), 2009 53
Table 33: Southern Cross Broadcasting Ltd., estimated spending by IT segment ($m), 2009 55
Table 34: Southern Cross Broadcasting Ltd., estimated spending by IT sub-segment ($m), 2009 57
Table 35: Southern Cross Broadcasting Ltd., estimated spending on IT by channel ($m), 2009 59
Table 36: IT contract: Southern Cross Broadcasting Ltd. with Hostworks 60
Table 37: Macquarie Media Group, IT budget estimates (%), 2009–10 62
Table 38: Macquarie Media Group, estimated IT budget by entity (as % of overall IT budget), 2009 62
Table 39: Macquarie Media Group, estimated spending by IT segment ($m), 2009 64
Table 40: Macquarie Media Group, estimated spending by IT sub-segment ($m), 2009 66
Table 41: Macquarie Media Group, estimated spending on IT by channel ($m), 2009 68
Table 42: West Australian Newspapers Holdings Limited, IT budget estimates (%), 2009–10 69
Table 43: West Australian Newspapers Holdings Limited, estimated IT budget by entity (as % of overall IT budget), 2009 69
Table 44: West Australian Newspapers Holdings Limited, estimated spending by IT segment ($m), 2009 71
Table 45: West Australian Newspapers Holdings Limited, estimated spending by IT sub-segment ($m), 2009 73
Table 46: West Australian Newspapers Holdings Limited, estimated spending on IT by channel ($m), 2009 75
Table 47: McPherson's Ltd., IT budget estimates (%), 2009–10 76
Table 48: McPherson's Ltd., estimated IT budget by entity (as % of overall IT budget), 2009 76
Table 49: McPherson's Ltd., estimated spending by IT segment ($m), 2009 78
Table 50: McPherson's Ltd., estimated spending by IT sub-segment ($m), 2009 80
Table 51: McPherson's Ltd., estimated spending on IT by channel ($m), 2009 82
Table 52: GEON Group Australia Pty Limited, IT budget estimates (%), 2009–10 83
Table 53: GEON Group Australia Pty Limited, estimated IT budget by entity (as % of overall IT budget), 2009 83
Table 54: GEON Group Australia Pty Limited, estimated spending by IT segment ($m), 2009 85
Table 55: GEON Group Australia Pty Limited, estimated spending by IT sub-segment ($m), 2009 87
Table 56: GEON Group Australia Pty Limited, estimated spending on IT by channel ($m), 2009 89


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