LIST OF FIGURES
Figure 1: Media industry, China, spending on IT ($m), 2008 and 2009 12
Figure 2: Media industry, China, estimated spending by technology segment ($m), 2008 14
Figure 3: Media industry, China, estimated spending on IT by channel ($m), 2008 16
Figure 4: Dow Jones Printing Co (Asia) Inc, estimated spending by IT segment, 2008 19
Figure 5: Dow Jones Printing Co (Asia) Inc, estimated spending by IT sub-segment ($m), 2008 21
Figure 6: Dow Jones Printing Co (Asia) Inc, estimated spending on IT by channel, 2008 23
Figure 7: GL Events Hong Kong Ltd, estimated spending by IT segment, 2008 26
Figure 8: GL Events Hong Kong Ltd, estimated spending by IT sub-segment ($m), 2008 28
Figure 9: GL Events Hong Kong Ltd, estimated spending on IT by channel, 2008 30
Figure 10: Celestial Pictures Ltd, estimated spending by IT segment, 2008 33
Figure 11: Celestial Pictures Ltd, estimated spending by IT sub-segment ($m), 2008 35
Figure 12: Celestial Pictures Ltd, estimated spending on IT by channel, 2008 37
Figure 13: Next Media Ltd, estimated spending by IT segment, 2008 40
Figure 14: Next Media Ltd, estimated spending by IT sub-segment ($m), 2008 42
Figure 15: Next Media Ltd, estimated spending on IT by channel, 2008 44
Figure 16: Tom Group Ltd, estimated spending by IT segment, 2008 47
Figure 17: Tom Group Ltd, estimated spending by IT sub-segment ($m), 2008 49
Figure 18: Tom Group Ltd, estimated spending on IT by channel, 2008 51
Figure 19: Sichuan Xinhua Winshare Chainstore Co Ltd, estimated spending by IT segment, 2008 54
Figure 20: Sichuan Xinhua Winshare Chainstore Co Ltd, estimated spending by IT sub-segment ($m), 2008 56
Figure 21: Sichuan Xinhua Winshare Chainstore Co Ltd, estimated spending on IT by channel, 2008 58
Figure 22: I-Cable Communications Ltd, estimated spending by IT segment, 2008 61
Figure 23: I-Cable Communications Ltd, estimated spending by IT sub-segment ($m), 2008 63
Figure 24: I-Cable Communications Ltd, estimated spending on IT by channel, 2008 65
Figure 25: Oriental Press Group Ltd, estimated spending by IT segment, 2008 68
Figure 26: Oriental Press Group Ltd, estimated spending by IT sub-segment ($m), 2008 70
Figure 27: Oriental Press Group Ltd, estimated spending on IT by channel, 2008 72
Figure 28: Shanghai Jielong Industry Corp Ltd, estimated spending by IT segment, 2008 75
Figure 29: Shanghai Jielong Industry Corp Ltd, estimated spending by IT sub-segment ($m), 2008 77
Figure 30: Shanghai Jielong Industry Corp Ltd, estimated spending on IT by channel, 2008 79
Figure 31: Liaoning Publishing & Media Co Ltd, estimated spending by IT segment, 2008 82
Figure 32: Liaoning Publishing & Media Co Ltd, estimated spending by IT sub-segment ($m), 2008 84
Figure 33: Liaoning Publishing & Media Co Ltd, estimated spending on IT by channel, 2008 86
Figure 34: Research methodology 88
LIST OF TABLES
Table 1: IT segments and sub segments 10
Table 2: Channel definitions 11
Table 3: Media industry, China, estimated spending on IT ($m), 2008 and 2009 13
Table 4: Media industry, China, estimated spending by technology segment ($m), 2008 15
Table 5: Media industry, China, estimated spending on IT by channel ($m), 2008 17
Table 6: Dow Jones Printing Co (Asia) Inc, IT budget estimates (%), 2008–09 18
Table 7: Dow Jones Printing Co (Asia) Inc, IT budget by estimated entity (as % of overall IT budget), 2008 18
Table 8: Dow Jones Printing Co (Asia) Inc, estimated spending by IT segment, 2008 20
Table 9: Dow Jones Printing Co (Asia) Inc, estimated spending by IT sub-segment, 2008 22
Table 10: Dow Jones Printing Co (Asia) Inc, estimated spending on IT by channel, 2008 24
Table 11: GL Events Hong Kong Ltd, IT budget estimates (%), 2008–09 25
Table 12: GL Events Hong Kong Ltd, estimated IT budget by entity (as % of overall IT budget), 2008 25
Table 13: GL Events Hong Kong Ltd, estimated spending by IT segment, 2008 27
Table 14: GL Events Hong Kong Ltd, estimated spending by IT sub-segment, 2008 29
Table 15: GL Events Hong Kong Ltd, estimated spending on IT by channel, 2008 31
Table 16: Celestial Pictures Ltd, IT budget estimates (%), 2008–09 32
Table 17: Celestial Pictures Ltd, estimated IT budget by entity (as % of overall IT budget), 2008 32
Table 18: Celestial Pictures Ltd, estimated spending by IT segment, 2008 34
Table 19: Celestial Pictures Ltd, estimated spending by IT sub-segment, 2008 36
Table 20: Celestial Pictures Ltd, estimated spending on IT by channel, 2008 38
Table 21: Next Media Ltd, IT budget estimates (%), 2008–09 39
Table 22: Next Media Ltd, estimated IT budget by entity (as % of overall IT budget), 2008 39
Table 23: Next Media Ltd, estimated spending by IT segment, 2008 41
Table 24: Next Media Ltd, estimated spending by IT sub-segment, 2008 43
Table 25: Next Media Ltd, estimated spending on IT by channel, 2008 45
Table 26: Tom Group Ltd, IT budget estimates (%), 2008–09 46
Table 27: Tom Group Ltd, estimated IT budget by entity (as % of overall IT budget), 2008 46
Table 28: Tom Group Ltd, estimated spending by IT segment, 2008 48
Table 29: Tom Group Ltd, estimated spending by IT sub-segment, 2008 50
Table 30: Tom Group Ltd, estimated spending on IT by channel, 2008 52
Table 31: Sichuan Xinhua Winshare Chainstore Co Ltd, IT budget estimates (%), 2008–09 53
Table 32: Sichuan Xinhua Winshare Chainstore Co Ltd, estimated IT budget by entity (as % of overall IT budget), 2008 53
Table 33: Sichuan Xinhua Winshare Chainstore Co Ltd, estimated spending by IT segment, 2008 55
Table 34: Sichuan Xinhua Winshare Chainstore Co Ltd, estimated spending by IT sub-segment, 2008 57
Table 35: Sichuan Xinhua Winshare Chainstore Co Ltd, estimated spending on IT by channel, 2008 59
Table 36: I-Cable Communications Ltd, IT budget estimates(%), 2008–09 60
Table 37: I-Cable Communications Ltd, estimated IT budget by entity (as % of overall IT budget), 2008 60
Table 38: I-Cable Communications Ltd, estimated spending by IT segment, 2008 62
Table 39: I-Cable Communications Ltd, estimated spending by IT sub-segment, 2008 64
Table 40: I-Cable Communications Ltd, estimated spending on IT by channel, 2008 66
Table 41: Oriental Press Group Ltd, IT budget estimates (%), 2008–09 67
Table 42: Oriental Press Group Ltd, estimated IT budget by entity (as % of overall IT budget), 2008 67
Table 43: Oriental Press Group Ltd, estimated spending by IT segment, 2008 69
Table 44: Oriental Press Group Ltd, estimated spending by IT sub-segment, 2008 71
Table 45: Oriental Press Group Ltd, estimated spending on IT by channel, 2008 73
Table 46: Shanghai Jielong Industry Corp Ltd, IT budget estimates (%), 2008–09 74
Table 47: Shanghai Jielong Industry Corp Ltd, estimated IT budget by entity (as % of overall IT budget), 2008 74
Table 48: Shanghai Jielong Industry Corp Ltd, estimated spending by IT segment, 2008 76
Table 49: Shanghai Jielong Industry Corp Ltd, estimated spending by IT sub-segment, 2008 78
Table 50: Shanghai Jielong Industry Corp Ltd, estimated spending on IT by channel, 2008 80
Table 51: Liaoning Publishing & Media Co Ltd, IT budget estimates (%), 2008–09 81
Table 52: Liaoning Publishing & Media Co Ltd, estimated IT budget by entity (as % of overall IT budget), 2008 81
Table 53: Liaoning Publishing & Media Co Ltd, estimated spending by IT segment, 2008 83
Table 54: Liaoning Publishing & Media Co Ltd, estimated spending by IT sub-segment, 2008 85
Table 55: Liaoning Publishing & Media Co Ltd, estimated spending on IT by channel, 2008 87
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