Top 10 Companies in the Chinese Travel and Hospitality Industry: IT Spending Predictor 2010

Introduction
This databook provides estimates of IT spending for the top 10 companies in the Chinese Travel and hospitality industry. The databook is a comprehensive source of IT spending by company, including assessment by technology and channel. The databook also provides information on the IT contracts of these companies where available.

Scope of the report

* Datamonitor's view of the top 10 companies in the Chinese Travel and hospitality sector in terms of IT spending
* A breakdown of the estimated IT budget by technology for each of the top 10 companies
* A breakdown of the estimated IT budget by channel for each of the top 10 companies
* Details of IT services contracts by company where available

Highlights

The top 10 companies in the Chinese travel and hospitality industry in terms of estimated IT spending spent the largest portion of their IT budgets on services, a segment that accounted for about 26% of the IT budgets among these firms. This was followed by spending on hardware and software.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT, accounted for 29% of the total estimated IT spending. Shenzhen Overseas Chinese Town Holdings Co. remained the leading company in terms of IT spending, followed by Shanghai Jin Jiang International Hotels (Group) Co. Ltd. and Shanda Interactive Entertainment Ltd.

Reasons to Purchase

* Gain insight into IT budget breakdown of top10 companies in Chinese travel and hospitality industry and identify notable areas of allocation
* Identify organizations with top IT expenditures in your target markets
* Identify organizations with top IT expenditures in your target markets
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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
TABLE OF CONTENTS 2
LIST OF FIGURES 5
LIST OF TABLES 7
INTRODUCTION 11
Reasons to purchase 11
Definitions 11
CHINESE TRAVEL AND HOSPITALITY INDUSTRY: ESTIMATED SPENDING ON IT 14
Overview 14
Estimated spending by technology segment 16
Estimated IT spending by channel 18
SHENZHEN OVERSEAS CHINESE TOWN HOLDINGS COMPANY 20
Budget overview 20
Shenzhen Overseas Chinese Town Holdings Company, estimated spending on IT 21
Shenzhen Overseas Chinese Town Holdings Company, estimated IT spending by channel 25
SHANGHAI JIN JIANG INTERNATIONAL HOTELS (GROUP) COMPANY LIMITED 27
Budget overview 27
Shanghai Jin Jiang International Hotels (Group) Company Limited, estimated spending on IT 28
Shanghai Jin Jiang International Hotels (Group) Company Limited, estimated IT spending by channel 32
SHANDA INTERACTIVE ENTERTAINMENT LTD. 34
Budget overview 34
Shanda Interactive Entertainment Ltd., estimated spending on IT 35
Shanda Interactive Entertainment Ltd., estimated IT spending by channel 39
DALIAN FRIENDSHIP (GROUP) CO., LTD. 41
Budget overview 41
Dalian Friendship (Group) Co., Ltd., estimated spending on IT 42
Dalian Friendship (Group) Co., Ltd., estimated IT spending by channel 46
ET-CHINA.COM INTERNATIONAL HOLDINGS LTD. 48
Budget overview 48
Et-china.com International Holdings Ltd., estimated spending on IT 49
Et-china.com International Holdings Ltd., estimated IT spending by channel 53
BEIJING CAPITAL TOURISM CO., LTD. 55
Budget overview 55
Beijing Capital Tourism Co., Ltd., estimated spending on IT 56
Beijing Capital Tourism Co., Ltd., estimated IT spending by channel 60
CTRIP.COM INTERNATIONAL LTD. 62
Budget overview 62
Ctrip.com International Ltd., estimated spending on IT 63
Ctrip.com International Ltd., estimated IT spending by channel 67
BAIDA GROUP CO.,LTD. 69
Budget overview 69
Baida Group Co.,Ltd., estimated spending on IT 70
Baida Group Co.,Ltd., estimated IT spending by channel 74
CHINA QUANJUDE (GROUP) CO. LTD. 76
Budget overview 76
China Quanjude (Group) Co. Ltd., estimated spending on IT 77
China Quanjude (Group) Co. Ltd., estimated IT spending by channel 81
CHINA TELEVISION MEDIA, LTD. 83
Budget overview 83
China Television Media, Ltd., estimated spending on IT 84
China Television Media, Ltd., estimated IT spending by channel 88
APPENDIX 90
Methodology 90
Further reading 91
Disclaimer 92

LIST OF FIGURES
Figure 1: Top ten companies in the Chinese travel and hospitality industry, estimated spending
on IT ($m), 2009 and 2010 14
Figure 2: Top ten companies in the Chinese travel and hospitality industry, estimated spending
by technology segment ($m), 2009 16
Figure 3: Top ten companies in the Chinese travel and hospitality industry, estimated spending
on IT by channel ($m), 2009 18
Figure 4: Shenzhen Overseas Chinese Town Holdings Company, estimated spending by IT
segment ($m), 2009 21
Figure 5: Shenzhen Overseas Chinese Town Holdings Company, estimated spending by IT subsegment
($m), 2009 23
Figure 6: Shenzhen Overseas Chinese Town Holdings Company, estimated spending on IT by
channel (%), 2009 25
Figure 7: Shanghai Jin Jiang International Hotels (Group) Company Limited, estimated spending
by IT segment (%), 2009 28
Figure 8: Shanghai Jin Jiang International Hotels (Group) Company Limited, estimated spending
by IT sub-segment ($m), 2009 30
Figure 9: Shanghai Jin Jiang International Hotels (Group) Company Limited, estimated spending
on IT by channel (%), 2009 32
Figure 10: Shanda Interactive Entertainment Ltd., estimated spending by IT segment (%), 2009 35
Figure 11: Shanda Interactive Entertainment Ltd., estimated spending by IT sub-segment ($m),
2009 37
Figure 12: Shanda Interactive Entertainment Ltd., estimated spending on IT by channel (%), 2009 39
Figure 13: Dalian Friendship (Group) Co., Ltd., estimated spending by IT segment (%), 2009 42
Figure 14: Dalian Friendship (Group) Co., Ltd., estimated spending by IT sub-segment ($m), 2009 44
Figure 15: Dalian Friendship (Group) Co., Ltd., estimated spending on IT by channel (%), 2009 46
Figure 16: Et-china.com International Holdings Ltd., estimated spending by IT segment, 2009 49
Figure 17: Et-china.com International Holdings Ltd., estimated spending by IT sub-segment ($m),
2009 51
Figure 18: Et-china.com International Holdings Ltd., estimated spending on IT by channel (%),
2009 53
Figure 19: Beijing Capital Tourism Co., Ltd., estimated spending by IT segment (%), 2009 56
Figure 20: Beijing Capital Tourism Co., Ltd., estimated spending by IT sub-segment ($m), 2009 58
Figure 21: Beijing Capital Tourism Co., Ltd., estimated spending on IT by channel (%), 2009 60
Figure 22: Ctrip.com International Ltd., estimated spending by IT segment (%), 2009 63
Figure 23: Ctrip.com International Ltd., estimated spending by IT sub-segment ($m), 2009 65
Figure 24: Ctrip.com International Ltd., estimated spending on IT by channel (%), 2009 67
Figure 25: Baida Group Co.,Ltd., estimated spending by IT segment (%), 2009 70
Figure 26: Baida Group Co.,Ltd., estimated spending by IT sub-segment ($m), 2009 72
Figure 27: Baida Group Co.,Ltd., estimated spending on IT by channel (%), 2009 74
Figure 28: China Quanjude (Group) Co. Ltd., estimated spending by IT segment (%), 2009 77
Figure 29: China Quanjude (Group) Co. Ltd., estimated spending by IT sub-segment ($m), 2009 79
Figure 30: China Quanjude (Group) Co. Ltd., estimated spending on IT by channel (%), 2009 81
Figure 31: China Television Media, Ltd., estimated spending by IT segment, 2009 84
Figure 32: China Television Media, Ltd., estimated spending by IT sub-segment ($m), 2009 86
Figure 33: China Television Media, Ltd., estimated spending on IT by channel (%), 2009 88

LIST OF TABLES
Table 1: Definitions: IT segments and sub segments 12
Table 2: Definitions: channels 13
Table 3: Top ten companies in the Chinese travel and hospitality industry, estimated spending on
IT ($m), 2009 and 2010 15
Table 4: Top ten companies in the Chinese travel and hospitality industry, estimated spending by
technology segment ($m), 2009 17
Table 5: Top ten companies in the Chinese travel and hospitality industry, estimated spending on
IT by channel ($m), 2009 19
Table 6: Shenzhen Overseas Chinese Town Holdings Company, IT budget estimates (%), 2009–10 20
Table 7: Shenzhen Overseas Chinese Town Holdings Company, IT budget by estimated entity (as
% of overall IT budget), 2009 20
Table 8: Shenzhen Overseas Chinese Town Holdings Company, estimated spending by IT segment
($m), 2009 22
Table 9: Shenzhen Overseas Chinese Town Holdings Company, estimated spending by IT subsegment
($m), 2009 24
Table 10: Shenzhen Overseas Chinese Town Holdings Company, estimated spending on IT by
channel ($m), 2009 26
Table 11: Shanghai Jin Jiang International Hotels (Group) Company Limited, IT budget estimates
(%), 2009–10 27
Table 12: Shanghai Jin Jiang International Hotels (Group) Company Limited, estimated IT budget
by entity (as % of overall IT budget), 2009 27
Table 13: Shanghai Jin Jiang International Hotels (Group) Company Limited, estimated spending
by IT segment ($m), 2009 29
Table 14: Shanghai Jin Jiang International Hotels (Group) Company Limited, estimated spending
by IT sub-segment ($m), 2009 31
Table 15: Shanghai Jin Jiang International Hotels (Group) Company Limited, estimated spending
on IT by channel ($m), 2009 33
Table 16: Shanda Interactive Entertainment Ltd., IT budget estimates (%), 2009–10 34
Table 17: Shanda Interactive Entertainment Ltd., estimated IT budget by entity (as % of overall IT
budget), 2009 34
Table 18: Shanda Interactive Entertainment Ltd., estimated spending by IT segment ($m), 2009 36
Table 19: Shanda Interactive Entertainment Ltd., estimated spending by IT sub-segment ($m),
2009 38
Table 20: Shanda Interactive Entertainment Ltd., estimated spending on IT by channel ($m), 200940
Table 21: Dalian Friendship (Group) Co., Ltd., IT budget estimates (%), 2009–10 41
Table 22: Dalian Friendship (Group) Co., Ltd., estimated IT budget by entity (as % of overall IT
budget), 2009 41
Table 23: Dalian Friendship (Group) Co., Ltd., estimated spending by IT segment ($m), 2009 43
Table 24: Dalian Friendship (Group) Co., Ltd., estimated spending by IT sub-segment ($m), 2009 45
Table 25: Dalian Friendship (Group) Co., Ltd., estimated spending on IT by channel ($m), 2009 47
Table 26: Et-china.com International Holdings Ltd., IT budget estimates (%), 2009–10 48
Table 27: Et-china.com International Holdings Ltd., estimated IT budget by entity (as % of overall
IT budget), 2009 48
Table 28: Et-china.com International Holdings Ltd., estimated spending by IT segment ($m), 200950
Table 29: Et-china.com International Holdings Ltd., estimated spending by IT sub-segment ($m),
2009 52
Table 30: Et-china.com International Holdings Ltd., estimated spending on IT by channel ($m),
2009 54
Table 31: Beijing Capital Tourism Co., Ltd., IT budget estimates (%), 2009–10 55
Table 32: Beijing Capital Tourism Co., Ltd., estimated IT budget by entity (as % of overall IT
budget), 2009 55
Table 33: Beijing Capital Tourism Co., Ltd., estimated spending by IT segment ($m), 2009 57
Table 34: Beijing Capital Tourism Co., Ltd., estimated spending by IT sub-segment ($m), 2009 59
Table 35: Beijing Capital Tourism Co., Ltd., estimated spending on IT by channel ($m), 2009 61
Table 36: Ctrip.com International Ltd., IT budget estimates (%), 2009–10 62
Table 37: Ctrip.com International Ltd., estimated IT budget by entity (as % of overall IT budget),
2009 62
Table 38: Ctrip.com International Ltd., estimated spending by IT segment ($m), 2009 64
Table 39: Ctrip.com International Ltd., estimated spending by IT sub-segment ($m), 2009 66
Table 40: Ctrip.com International Ltd., estimated spending on IT by channel ($m), 2009 68
Table 41: Baida Group Co.,Ltd., IT budget estimates (%), 2009–10 69
Table 42: Baida Group Co.,Ltd., estimated IT budget by entity (as % of overall IT budget), 2009 69
Table 43: Baida Group Co.,Ltd., estimated spending by IT segment ($m), 2009 71
Table 44: Baida Group Co.,Ltd., estimated spending by IT sub-segment ($m), 2009 73
Table 45: Baida Group Co.,Ltd., estimated spending on IT by channel ($m), 2009 75
Table 46: China Quanjude (Group) Co. Ltd., IT budget estimates (%), 2009–10 76
Table 47: China Quanjude (Group) Co. Ltd., estimated IT budget by entity (as % of overall IT
budget), 2009 76
Table 48: China Quanjude (Group) Co. Ltd., estimated spending by IT segment ($m), 2009 78
Table 49: China Quanjude (Group) Co. Ltd., estimated spending by IT sub-segment ($m), 2009 80
Table 50: China Quanjude (Group) Co. Ltd., estimated spending on IT by channel ($m), 2009 82
Table 51: China Television Media, Ltd., IT budget estimates (%), 2009–10 83
Table 52: China Television Media, Ltd., estimated IT budget by entity (as % of overall IT budget),
2009 83
Table 53: China Television Media, Ltd., estimated spending by IT segment ($m), 2009 85
Table 54: China Television Media, Ltd., estimated spending by IT sub-segment ($m), 2009 87
Table 55: China Television Media, Ltd., estimated spending on IT by channel ($m), 2009 89
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