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Top 10 Companies in the German Media Industry: IT Spending Predictor 2010
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Databook 93 seiten | |||||||||||
| Inhalt der Studie: |
Introduction
This databook provides estimates of IT spending for the top 10 companies in the German Media industry. The databook is a comprehensive source of IT spending by company, including assessme.....
Introduction This databook provides estimates of IT spending for the top 10 companies in the German Media industry. The databook is a comprehensive source of IT spending by company, including assessment by technology and channel. The databook also provides information on the IT contracts of these companies where available. Scope of the report * Datamonitor's view of the top 10 companies in the German Media sector in terms of IT spending * A breakdown of the estimated IT budget by technology for each of the top 10 companies * A breakdown of the estimated IT budget by channel for each of the top 10 companies * Details of IT services contracts by company where available Highlights The top 10 companies in the German media industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 27% of the IT budgets among these firms. This was followed by spending on services and software. Among the top 10 companies, a major portion of IT spending is allocated to internal IT. Internal IT alone accounted for approximately 33% of the total estimated IT spending by these companies. Bertelsmann AG remained the leading company in terms of IT spending, followed by ProSiebenSat.1 Media AG and Axel Springer AG. Reasons to Purchase * Gain insight into IT budget breakdown of top10 companies in German media industry and identify notable areas of allocation * Identify organizations with top IT expenditures in your target markets * Leverage IT spending pattern information to tailor account targeting based on company demographics [Studien Infos ausblenden] |
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TABLE OF CONTENTS OVERVIEW 1 Catalyst 1 Summary 1 TABLE OF CONTENTS 2 LIST OF FIGURES 4 LIST OF TABLES 6 INTRODUCTION 9 Reasons to purchase 9 Definitions 10 GERMAN MEDIA INDUSTRY: ESTIMATED SPENDING ON IT 12 Overview 12 Estimated spending by technology segment 14 Estimated IT spending by channel 16 BERTELSMANN AG 18 Budget overview 18 Bertelsmann AG, estimated spending on IT 19 Bertelsmann AG, estimated IT spending by channel 23 PROSIEBENSAT.1 MEDIA AG 25 Budget overview 25 ProSiebenSat.1 Media AG, estimated spending on IT 26 ProSiebenSat.1 Media AG, estimated IT spending by channel 30 AXEL SPRINGER AG 32 Budget overview 32 Axel Springer AG, estimated spending on IT 33 Axel Springer AG, estimated IT spending by channel 37 Axel Springer AG, IT contracts 39 VERLAGSGRUPPE GEORG VON HOLTZBRINCK GMBH 42 Budget overview 42 Verlagsgruppe Georg von Holtzbrinck GmbH, estimated spending on IT 43 Verlagsgruppe Georg von Holtzbrinck GmbH, estimated IT spending by channel 47 SKY DEUTSCHLAND AG 49 Budget overview 49 Sky Deutschland AG, estimated spending on IT 50 Sky Deutschland AG, estimated IT spending by channel 54 BAYERISCHER RUNDFUNK (BR) ANSTALT DES ÖFFENTLICHEN RECHTS 56 Budget overview 56 Bayerischer Rundfunk (BR) Anstalt Des Öffentlichen Rechts, estimated spending on IT 57 Bayerischer Rundfunk (BR) Anstalt Des Öffentlichen Rechts, estimated IT spending by channel 61 DEUTSCHER SPARKASSEN VERLAG GESELLSCHAFT MIT BESCHRANKTER HAFTUNG 63 Budget overview 63 Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung, estimated spending on IT 64 Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung, estimated IT spending by channel 68 SCHLOTT GRUPPE AG 70 Budget overview 70 Schlott Gruppe AG, estimated spending on IT 71 Schlott Gruppe AG, estimated IT spending by channel 75 CONSTANTIN MEDIEN AG 77 Budget overview 77 Constantin Medien AG, estimated spending on IT 78 Constantin Medien AG, estimated IT spending by channel 82 ARENA SPORT RECHTE UND MARKETING GMBH 84 Budget overview 84 Arena Sport Rechte Und Marketing Gmbh, estimated spending on IT 85 Arena Sport Rechte Und Marketing Gmbh, estimated IT spending by channel 89 APPENDIX 91 Methodology 91 Further reading 92 Disclaimer 93 LIST OF FIGURES Figure 1: Top ten companies in the German media industry, estimated spending on IT ($m), 2009 and 2010 12 Figure 2: Top ten companies in the German media industry, estimated spending by technology segment ($m), 2009 14 Figure 3: Top ten companies in the German media industry, estimated spending on IT by channel ($m), 2009 16 Figure 4: Bertelsmann AG, estimated spending by IT segment ($m), 2009 19 Figure 5: Bertelsmann AG, estimated spending by IT sub-segment ($m), 2009 21 Figure 6: Bertelsmann AG, estimated spending on IT by channel (%), 2009 23 Figure 7: ProSiebenSat.1 Media AG, estimated spending by IT segment (%), 2009 26 Figure 8: ProSiebenSat.1 Media AG, estimated spending by IT sub-segment ($m), 2009 28 Figure 9: ProSiebenSat.1 Media AG, estimated spending on IT by channel (%), 2009 30 Figure 10: Axel Springer AG, estimated spending by IT segment (%), 2009 33 Figure 11: Axel Springer AG, estimated spending by IT sub-segment ($m), 2009 35 Figure 12: Axel Springer AG, estimated spending on IT by channel (%), 2009 37 Table 21: IT contract: Axel Springer AG with Getronics 39 Table 22: IT contract: Axel Springer AG with Siemens IT Solutions and Services (SIS) 41 Figure 13: Verlagsgruppe Georg von Holtzbrinck GmbH, estimated spending by IT segment (%), 2009 43 Figure 14: Verlagsgruppe Georg von Holtzbrinck GmbH, estimated spending by IT sub-segment ($m), 2009 45 Figure 15: Verlagsgruppe Georg von Holtzbrinck GmbH, estimated spending on IT by channel (%), 2009 47 Figure 16: Sky Deutschland AG, estimated spending by IT segment, 2009 50 Figure 17: Sky Deutschland AG, estimated spending by IT sub-segment ($m), 2009 52 Figure 18: Sky Deutschland AG, estimated spending on IT by channel (%), 2009 54 Figure 19: Bayerischer Rundfunk (BR) Anstalt Des Öffentlichen Rechts, estimated spending by IT segment (%), 2009 57 Figure 20: Bayerischer Rundfunk (BR) Anstalt Des Öffentlichen Rechts, estimated spending by IT sub-segment ($m), 2009 59 Figure 21: Bayerischer Rundfunk (BR) Anstalt Des Öffentlichen Rechts, estimated spending on IT by channel (%), 2009 61 Figure 22: Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung, estimated spending by IT segment (%), 2009 64 Figure 23: Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung, estimated spending by IT sub-segment ($m), 2009 66 Figure 24: Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung, estimated spending on IT by channel (%), 2009 68 Figure 25: Schlott Gruppe AG, estimated spending by IT segment (%), 2009 71 Figure 26: Schlott Gruppe AG, estimated spending by IT sub-segment ($m), 2009 73 Figure 27: Schlott Gruppe AG, estimated spending on IT by channel (%), 2009 75 Figure 28: Constantin Medien AG, estimated spending by IT segment (%), 2009 78 Figure 29: Constantin Medien AG, estimated spending by IT sub-segment ($m), 2009 80 Figure 30: Constantin Medien AG, estimated spending on IT by channel (%), 2009 82 Figure 31: Arena Sport Rechte Und Marketing Gmbh, estimated spending by IT segment, 2009 85 Figure 32: Arena Sport Rechte Und Marketing Gmbh, estimated spending by IT sub-segment ($m), 2009 87 Figure 33: Arena Sport Rechte Und Marketing Gmbh, estimated spending on IT by channel (%), 2009 89 LIST OF TABLES Table 1: Definitions: IT segments and sub segments 10 Table 2: Definitions: channels 11 Table 3: Top ten companies in the German media industry, estimated spending on IT ($m), 2009 and 2010 13 Table 4: Top ten companies in the German media industry, estimated spending by technology segment ($m), 2009 15 Table 5: Top ten companies in the German media industry, estimated spending on IT by channel ($m), 2009 17 Table 6: Bertelsmann AG, IT budget estimates (%), 2009–10 18 Table 7: Bertelsmann AG, IT budget by estimated entity (as % of overall IT budget), 2009 18 Table 8: Bertelsmann AG, estimated spending by IT segment ($m), 2009 20 Table 9: Bertelsmann AG, estimated spending by IT sub-segment ($m), 2009 22 Table 10: Bertelsmann AG, estimated spending on IT by channel ($m), 2009 24 Table 11: ProSiebenSat.1 Media AG, IT budget estimates (%), 2009–10 25 Table 12: ProSiebenSat.1 Media AG, estimated IT budget by entity (as % of overall IT budget), 2009 25 Table 13: ProSiebenSat.1 Media AG, estimated spending by IT segment ($m), 2009 27 Table 14: ProSiebenSat.1 Media AG, estimated spending by IT sub-segment ($m), 2009 29 Table 15: ProSiebenSat.1 Media AG, estimated spending on IT by channel ($m), 2009 31 Table 16: Axel Springer AG, IT budget estimates (%), 2009–10 32 Table 17: Axel Springer AG, estimated IT budget by entity (as % of overall IT budget), 2009 32 Table 18: Axel Springer AG, estimated spending by IT segment ($m), 2009 34 Table 19: Axel Springer AG, estimated spending by IT sub-segment ($m), 2009 36 Table 20: Axel Springer AG, estimated spending on IT by channel ($m), 2009 38 Table 23: Verlagsgruppe Georg von Holtzbrinck GmbH, IT budget estimates (%), 2009–10 42 Table 24: Verlagsgruppe Georg von Holtzbrinck GmbH, estimated IT budget by entity (as % of overall IT budget), 2009 42 Table 25: Verlagsgruppe Georg von Holtzbrinck GmbH, estimated spending by IT segment ($m), 2009 44 Table 26: Verlagsgruppe Georg von Holtzbrinck GmbH, estimated spending by IT sub-segment ($m), 2009 46 Table 27: Verlagsgruppe Georg von Holtzbrinck GmbH, estimated spending on IT by channel ($m), 2009 48 Table 28: Sky Deutschland AG, IT budget estimates (%), 2009–10 49 Table 29: Sky Deutschland AG, estimated IT budget by entity (as % of overall IT budget), 2009 49 Table 30: Sky Deutschland AG, estimated spending by IT segment ($m), 2009 51 Table 31: Sky Deutschland AG, estimated spending by IT sub-segment ($m), 2009 53 Table 32: Sky Deutschland AG, estimated spending on IT by channel ($m), 2009 55 Table 33: Bayerischer Rundfunk (BR) Anstalt Des Öffentlichen Rechts, IT budget estimates (%), 2009–10 56 Table 34: Bayerischer Rundfunk (BR) Anstalt Des Öffentlichen Rechts, estimated IT budget by entity (as % of overall IT budget), 2009 56 Table 35: Bayerischer Rundfunk (BR) Anstalt Des Öffentlichen Rechts, estimated spending by IT segment ($m), 2009 58 Table 36: Bayerischer Rundfunk (BR) Anstalt Des Öffentlichen Rechts, estimated spending by IT sub-segment ($m), 2009 60 Table 37: Bayerischer Rundfunk (BR) Anstalt Des Öffentlichen Rechts, estimated spending on IT by channel ($m), 2009 62 Table 38: Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung, IT budget estimates (%), 2009–10 63 Table 39: Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung, estimated IT budget by entity (as % of overall IT budget), 2009 63 Table 40: Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung, estimated spending by IT segment ($m), 2009 65 Table 41: Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung, estimated spending by IT sub-segment ($m), 2009 67 Table 42: Deutscher Sparkassen Verlag Gesellschaft Mit Beschrankter Haftung, estimated spending on IT by channel ($m), 2009 69 Table 43: Schlott Gruppe AG, IT budget estimates (%), 2009–10 70 Table 44: Schlott Gruppe AG, estimated IT budget by entity (as % of overall IT budget), 2009 70 Table 45: Schlott Gruppe AG, estimated spending by IT segment ($m), 2009 72 Table 46: Schlott Gruppe AG, estimated spending by IT sub-segment ($m), 2009 74 Table 47: Schlott Gruppe AG, estimated spending on IT by channel ($m), 2009 76 Table 48: Constantin Medien AG, IT budget estimates (%), 2009–10 77 Table 49: Constantin Medien AG, estimated IT budget by entity (as % of overall IT budget), 2009 77 Table 50: Constantin Medien AG, estimated spending by IT segment ($m), 2009 79 Table 51: Constantin Medien AG, estimated spending by IT sub-segment ($m), 2009 81 Table 52: Constantin Medien AG, estimated spending on IT by channel ($m), 2009 83 Table 53: Arena Sport Rechte Und Marketing Gmbh, IT budget estimates (%), 2009–10 84 Table 54: Arena Sport Rechte Und Marketing Gmbh, estimated IT budget by entity (as % of overall IT budget), 2009 84 Table 55: Arena Sport Rechte Und Marketing Gmbh, estimated spending by IT segment ($m), 2009 86 Table 56: Arena Sport Rechte Und Marketing Gmbh, estimated spending by IT sub-segment ($m), 2009 88 Table 57: Arena Sport Rechte Und Marketing Gmbh, estimated spending on IT, estimated spending on IT by channel ($m), 2009 90 [Inhaltsverzeichnis ausblenden] |
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