Top 10 Companies in the German Travel and Hospitality Industry: IT Spending Predictor 2010

Introduction
This databook provides estimates of IT spending for the top 10 companies in the German Travel and hospitality industry. The databook is a comprehensive source of IT spending by company, including assessment by technology and channel. The databook also provides information on the IT contracts of these companies where available.

Scope of the report

* Datamonitor's view of the top 10 companies in the German Travel and hospitality sector in terms of IT spending
* A breakdown of the estimated IT budget by technology for each of the top 10 companies
* A breakdown of the estimated IT budget by channel for each of the top 10 companies
* Details of IT services contracts by company where available

Highlights

The top 10 companies in the German travel and hospitality industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 25% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. Internal IT alone accounted for approximately 33% of the total estimated IT spending by these companies. Tui Deutschland GmbH remained the leading companies in terms of IT spending, followed by Omnibus Theo Verhuven and Rewe-Großverbraucher-Service GmbH.

Reasons to Purchase

* Gain insight into IT budget breakdown of top10 companies in German travel and hospitality industry and identify notable areas of allocation
* Identify organizations with top IT expenditures in your target markets
* Leverage IT spending pattern information to tailor account targeting based on company demographics
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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
TABLE OF CONTENTS 2
LIST OF FIGURES 5
LIST OF TABLES 7
INTRODUCTION 10
Reasons to purchase 10
Definitions 10
GERMAN TRAVEL AND HOSPITALITY INDUSTRY: ESTIMATED SPENDING ON IT 13
Overview 13
Estimated spending by technology segment 15
Estimated IT spending by channel 17
TUI DEUTSCHLAND GMBH 19
Budget overview 19
Tui Deutschland GmbH, estimated spending on IT 20
Tui Deutschland GmbH, estimated IT spending by channel 24
OMNIBUS THEO VERHUVEN 26
Budget overview 26
Omnibus Theo Verhuven, estimated spending on IT 27
Omnibus Theo Verhuven, estimated IT spending by channel 31
REWE-GROßVERBRAUCHER-SERVICE GMBH 33
Budget overview 33
Rewe-Großverbraucher-Service GmbH, estimated spending on IT 34
Rewe-Großverbraucher-Service GmbH, estimated IT spending by channel 38
AWD GASTRONOMIE GMBH 40
Budget overview 40
AWD Gastronomie Gmbh, estimated spending on IT 41
AWD Gastronomie Gmbh, estimated IT spending by channel 45
TOTO-LOTTO NIEDERSACHSEN GMBH 47
Budget overview 47
Toto-Lotto Niedersachsen GmbH, estimated spending on IT 48
Toto-Lotto Niedersachsen GmbH, estimated IT spending by channel 52
F.C. BAYERN MÜNCHEN AG 54
Budget overview 54
F.C. Bayern München AG, estimated spending on IT 55
F.C. Bayern München AG, estimated IT spending by channel 59
CTS EVENTIM AG 61
Budget overview 61
CTS Eventim AG, estimated spending on IT 62
CTS Eventim AG, estimated IT spending by channel 66
STEIGENBERGER HOTELS AKTIENGESELLSCHAFT 68
Budget overview 68
Steigenberger Hotels Aktiengesellschaft, estimated spending on IT 69
Steigenberger Hotels Aktiengesellschaft, estimated IT spending by channel 73
L’TUR TOURISMUS AKTIENGESELLSCHAFT 75
Budget overview 75
L’Tur Tourismus Aktiengesellschaft, estimated spending on IT 76
L’Tur Tourismus Aktiengesellschaft, estimated IT spending by channel 80
NORDWESTLOTTO SCHLESWIG-HOLSTEIN GMBH & CO. KG 82
Budget overview 82
Nordwestlotto Schleswig-Holstein GmbH & Co. KG, estimated spending on IT 83
Nordwestlotto Schleswig-Holstein GmbH & Co. KG, estimated IT spending by channel 87
APPENDIX 89
Methodology 89
Further reading 90

LIST OF FIGURES
Figure 1: Top ten companies in the German travel and hospitality Industry, estimated spending
on IT ($m), 2009 and 2010 13
Figure 2: Top ten companies in the German travel and hospitality Industry, estimated spending
by technology segment ($m), 2009 15
Figure 3: Top ten companies in the German travel and hospitality Industry, estimated spending
on IT by channel ($m), 2009 17
Figure 4: Tui Deutschland GmbH, estimated spending by IT segment ($m), 2009 20
Figure 5: Tui Deutschland GmbH, estimated spending by IT sub-segment ($m), 2009 22
Figure 6: Tui Deutschland GmbH, estimated spending on IT by channel (%), 2009 24
Figure 7: Omnibus Theo Verhuven, estimated spending by IT segment (%), 2009 27
Figure 8: Omnibus Theo Verhuven, estimated spending by IT sub-segment ($m), 2009 29
Figure 9: Omnibus Theo Verhuven, estimated spending on IT by channel (%), 2009 31
Figure 10: Rewe-Großverbraucher-Service GmbH, estimated spending by IT segment (%), 2009 34
Figure 11: Rewe-Großverbraucher-Service GmbH, estimated spending by IT sub-segment ($m),
2009 36
Figure 12: Rewe-Großverbraucher-Service GmbH, estimated spending on IT by channel (%), 2009 38
Figure 13: AWD Gastronomie Gmbh, estimated spending by IT segment (%), 2009 41
Figure 14: AWD Gastronomie Gmbh, estimated spending by IT sub-segment ($m), 2009 43
Figure 15: AWD Gastronomie Gmbh, estimated spending on IT by channel (%), 2009 45
Figure 16: Toto-Lotto Niedersachsen GmbH, estimated spending by IT segment, 2009 48
Figure 17: Toto-Lotto Niedersachsen GmbH, estimated spending by IT sub-segment ($m), 2009 50
Figure 18: Toto-Lotto Niedersachsen GmbH, estimated spending on IT by channel (%), 2009 52
Figure 19: F.C. Bayern München AG, estimated spending by IT segment (%), 2009 55
Figure 20: F.C. Bayern München AG, estimated spending by IT sub-segment ($m), 2009 57
Figure 21: F.C. Bayern München AG, estimated spending on IT by channel (%), 2009 59
Figure 22: CTS Eventim AG, estimated spending by IT segment (%), 2009 62
Figure 23: CTS Eventim AG, estimated spending by IT sub-segment ($m), 2009 64
Figure 24: CTS Eventim AG, estimated spending on IT by channel (%), 2009 66
Figure 25: Steigenberger Hotels Aktiengesellschaft, estimated spending by IT segment (%), 2009 69
Figure 26: Steigenberger Hotels Aktiengesellschaft, estimated spending by IT sub-segment ($m),
2009 71
Figure 27: Steigenberger Hotels Aktiengesellschaft, estimated spending on IT by channel (%),
2009 73
Figure 28: L’Tur Tourismus Aktiengesellschaft, estimated spending by IT segment (%), 2009 76
Figure 29: L’Tur Tourismus Aktiengesellschaft, estimated spending by IT sub-segment ($m), 200978
Figure 30: L’Tur Tourismus Aktiengesellschaft, estimated spending on IT by channel (%), 2009 80
Figure 31: Nordwestlotto Schleswig-Holstein GmbH & Co. KG, estimated spending by IT segment,
2009 83
Figure 32: Nordwestlotto Schleswig-Holstein GmbH & Co. KG, estimated spending by IT subsegment
($m), 2009 85
Figure 33: Nordwestlotto Schleswig-Holstein GmbH & Co. KG, estimated spending on IT by
channel (%), 2009 87

LIST OF TABLES
Table 1: Definitions: IT segments and sub segments 11
Table 2: Definitions: channels 12
Table 3: Top ten companies in the German travel and hospitality Industry, estimated spending on
IT ($m), 2009 and 2010 14
Table 4: Top ten companies in the German travel and hospitality Industry, estimated spending by
technology segment ($m), 2009 16
Table 5: Top ten companies in the German travel and hospitality Industry, estimated spending on
IT by channel ($m), 2009 18
Table 6: Tui Deutschland GmbH, IT budget estimates (%), 2009–10 19
Table 7: Tui Deutschland GmbH, IT budget by estimated entity (as % of overall IT budget), 2009 19
Table 8: Tui Deutschland GmbH, estimated spending by IT segment ($m), 2009 21
Table 9: Tui Deutschland GmbH, estimated spending by IT sub-segment ($m), 2009 23
Table 10: Tui Deutschland GmbH, estimated spending on IT by channel ($m), 2009 25
Table 11: Omnibus Theo Verhuven, IT budget estimates (%), 2009–10 26
Table 12: Omnibus Theo Verhuven, estimated IT budget by entity (as % of overall IT budget),
2009 26
Table 13: Omnibus Theo Verhuven, estimated spending by IT segment ($m), 2009 28
Table 14: Omnibus Theo Verhuven, estimated spending by IT sub-segment ($m), 2009 30
Table 15: Omnibus Theo Verhuven, estimated spending on IT by channel ($m), 2009 32
Table 16: Rewe-Großverbraucher-Service GmbH, IT budget estimates (%), 2009–10 33
Table 17: Rewe-Großverbraucher-Service GmbH, estimated IT budget by entity (as % of overall IT
budget), 2009 33
Table 18: Rewe-Großverbraucher-Service GmbH, estimated spending by IT segment ($m), 2009 35
Table 19: Rewe-Großverbraucher-Service GmbH, estimated spending by IT sub-segment ($m),
2009 37
Table 20: Rewe-Großverbraucher-Service GmbH, estimated spending on IT by channel ($m), 200939
Table 21: AWD Gastronomie Gmbh, IT budget estimates (%), 2009–10 40
Table 22: AWD Gastronomie Gmbh, estimated IT budget by entity (as % of overall IT budget),
2009 40
Table 23: AWD Gastronomie Gmbh, estimated spending by IT segment ($m), 2009 42
Table 24: AWD Gastronomie Gmbh, estimated spending by IT sub-segment ($m), 2009 44
Table 25: AWD Gastronomie Gmbh, estimated spending on IT by channel ($m), 2009 46
Table 26: Toto-Lotto Niedersachsen GmbH, IT budget estimates (%), 2009–10 47
Table 27: Toto-Lotto Niedersachsen GmbH, estimated IT budget by entity (as % of overall IT
budget), 2009 47
Table 28: Toto-Lotto Niedersachsen GmbH, estimated spending by IT segment (%), 2009 49
Table 29: Toto-Lotto Niedersachsen GmbH, estimated spending by IT sub-segment ($m), 2009 51
Table 30: Toto-Lotto Niedersachsen GmbH, estimated spending on IT by channel ($m), 2009 53
Table 31: F.C. Bayern München AG, IT budget estimates (%), 2009–10 54
Table 32: F.C. Bayern München AG, estimated IT budget by entity (as % of overall IT budget),
2009 54
Table 33: F.C. Bayern München AG, estimated spending by IT segment ($m), 2009 56
Table 34: F.C. Bayern München AG, estimated spending by IT sub-segment ($m), 2009 58
Table 35: F.C. Bayern München AG, estimated spending on IT by channel ($m), 2009 60
Table 36: CTS Eventim AG, IT budget estimates (%), 2009–10 61
Table 37: CTS Eventim AG, estimated IT budget by entity (as % of overall IT budget), 2009 61
Table 38: CTS Eventim AG, estimated spending by IT segment ($m), 2009 63
Table 39: CTS Eventim AG, estimated spending by IT sub-segment ($m), 2009 65
Table 40: CTS Eventim AG, estimated spending on IT by channel ($m), 2009 67
Table 41: Steigenberger Hotels Aktiengesellschaft, IT budget estimates (%), 2009–10 68
Table 42: Steigenberger Hotels Aktiengesellschaft, estimated IT budget by entity (as % of overall
IT budget), 2009 68
Table 43: Steigenberger Hotels Aktiengesellschaft, estimated spending by IT segment ($m), 200970
Table 44: Steigenberger Hotels Aktiengesellschaft, estimated spending by IT sub-segment ($m),
2009 72
Table 45: Steigenberger Hotels Aktiengesellschaft, estimated spending on IT by channel ($m),
2009 74
Table 46: L’Tur Tourismus Aktiengesellschaft, IT budget estimates (%), 2009–10 75
Table 47: L’Tur Tourismus Aktiengesellschaft, estimated IT budget by entity (as % of overall IT
budget), 2009 75
Table 48: L’Tur Tourismus Aktiengesellschaft, estimated spending by IT segment ($m), 2009 77
Table 49: L’Tur Tourismus Aktiengesellschaft, estimated spending by IT sub-segment ($m), 200979
Table 50: L’Tur Tourismus Aktiengesellschaft, estimated spending on IT by channel ($m), 2009 81
Table 51: Nordwestlotto Schleswig-Holstein GmbH & Co. KG, IT budget estimates (%), 2009–10 82
Table 52: Nordwestlotto Schleswig-Holstein GmbH & Co. KG, estimated IT budget by entity (as %
of overall IT budget), 2009 82
Table 53: Nordwestlotto Schleswig-Holstein GmbH & Co. KG, estimated spending by IT segment
($m), 2009 84
Table 54: Nordwestlotto Schleswig-Holstein GmbH & Co. KG, estimated spending by IT subsegment
($m), 2009 86
Table 55: Nordwestlotto Schleswig-Holstein GmbH & Co. KG, estimated spending on IT by
channel ($m), 2009 88
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