Top 10 Companies in the German Wholesale and Distribution Industry: IT Spending Predictor 2010

Introduction
This databook provides estimates of IT spending for the top 10 companies in the German Wholesale and distribution industry. The databook is a comprehensive source of IT spending by company, including assessment by technology and channel. The databook also provides information on the IT contracts of these companies where available.

Scope of the report

* Datamonitor's view of the top 10 companies in the German Wholesale and distribution sector in terms of IT spending
* A breakdown of the estimated IT budget by technology for each of the top 10 companies
* A breakdown of the estimated IT budget by channel for each of the top 10 companies
* Details of IT services contracts by company where available

Highlights

The 10 companies in the German wholesale and distribution industry in terms of estimated IT spending spent the largest portion of their IT budgets on services, a segment that accounted for about 27% of the IT budgets among these firms. This was followed by spending on hardware and software.

Among the top companies, a major portion of IT spending is allocated to internal IT. Internal IT alone accounted for approximately 33% of the total estimated IT spending by these companies. Klöckner & Co SE remained the leading company in terms of IT spending, followed by Andreae-Noris Zahn AG and WIFA Getränke-Logistik GmbH & Co. KG.

Reasons to Purchase

* Gain insight into IT budget breakdown of top10 companies in German wholesale and distribution industry and identify notable areas of allocation
* Identify organizations with top IT expenditures in your target markets
* Leverage IT spending pattern information to tailor account targeting based on company demographics
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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
TABLE OF CONTENTS 2
LIST OF FIGURES 4
LIST OF TABLES 5
INTRODUCTION 7
Reasons to purchase 7
Definitions 7
GERMAN WHOLESALE AND DISTRIBUTION INDUSTRY: ESTIMATED SPENDING ON IT 10
Overview 10
Estimated spending by technology segment 12
Estimated IT spending by channel 14
KLÖCKNER & CO SE 16
Budget overview 16
Klöckner & Co SE, estimated spending on IT 17
Klöckner & Co SE, estimated IT spending by channel 21
ANDREAE-NORIS ZAHN AG 23
Budget overview 23
Andreae-Noris Zahn AG, estimated spending on IT 24
Andreae-Noris Zahn AG, estimated IT spending by channel 28
WIFA GETRÄNKE-LOGISTIK GMBH & CO. KG 30
Budget overview 30
WIFA Getränke-Logistik GmbH & Co. KG, estimated spending on IT 31
WIFA Getränke-Logistik GmbH & Co. KG, estimated IT spending by channel 35
APPENDIX 37
Methodology 37
Further reading 38
Disclaimer 39

LIST OF FIGURES
Figure 1: Top companies in the German wholesale and distribution industry, estimated spending
on IT ($m), 2009 and 2010 10
Figure 2: Top companies in the German wholesale and distribution industry, estimated spending
by technology segment ($m), 2009 12
Figure 4: Klöckner & Co SE, estimated spending by IT segment ($m), 2009 17
Figure 5: Klöckner & Co SE, estimated spending by IT sub-segment ($m), 2009 19
Figure 6: Klöckner & Co SE, estimated spending on IT by channel (%), 2009 21
Figure 7: Andreae-Noris Zahn AG, estimated spending by IT segment (%), 2009 24
Figure 8: Andreae-Noris Zahn AG, estimated spending by IT sub-segment ($m), 2009 26
Figure 9: Andreae-Noris Zahn AG, estimated spending on IT by channel (%), 2009 28
Figure 10: WIFA Getränke-Logistik GmbH & Co. KG, estimated spending by IT segment (%), 2009 31
Figure 11: WIFA Getränke-Logistik GmbH & Co. KG, estimated spending by IT sub-segment ($m),
2009 33
Figure 12: WIFA Getränke-Logistik GmbH & Co. KG, estimated spending on IT by channel (%),
2009 35

LIST OF TABLES
Table 1: Definitions: IT segments and sub segments 8
Table 2: Definitions: channels 9
Table 3: Top companies in the German wholesale and distribution industry, estimated spending on
IT ($m), 2009 and 2010 11
Table 4: Top companies in the German wholesale and distribution industry, estimated spending by
technology segment ($m), 2009 13
Figure 3: Top companies in the German wholesale and distribution Industry, estimated spending
on IT by channel ($m), 2009 14
Table 5: Top companies in the German wholesale and distribution Industry, estimated spending on
IT by channel ($m), 2009 15
Table 6: Klöckner & Co SE, IT budget estimates (%), 2009–10 16
Table 7: Klöckner & Co SE, IT budget by estimated entity (as % of overall IT budget), 2009 16
Table 8: Klöckner & Co SE, estimated spending by IT segment ($m), 2009 18
Table 9: Klöckner & Co SE, estimated spending by IT sub-segment ($m), 2009 20
Table 10: Klöckner & Co SE, estimated spending on IT by channel ($m), 2009 22
Table 11: Andreae-Noris Zahn AG, IT budget estimates (%), 2009–10 23
Table 12: Andreae-Noris Zahn AG, estimated IT budget by entity (as % of overall IT budget), 200923
Table 13: Andreae-Noris Zahn AG, estimated spending by IT segment ($m), 2009 25
Table 14: Andreae-Noris Zahn AG, estimated spending by IT sub-segment ($m), 2009 27
Table 15: Andreae-Noris Zahn AG, estimated spending on IT by channel ($m), 2009 29
Table 16: WIFA Getränke-Logistik GmbH & Co. KG, IT budget estimates (%), 2009–10 30
Table 17: WIFA Getränke-Logistik GmbH & Co. KG, estimated IT budget by entity (as % of overall
IT budget), 2009 30
Table 18: WIFA Getränke-Logistik GmbH & Co. KG, estimated spending by IT segment ($m), 200932
Table 19: WIFA Getränke-Logistik GmbH & Co. KG, estimated spending by IT sub-segment ($m),
2009 34
Table 20: WIFA Getränke-Logistik GmbH & Co. KG, estimated spending on IT by channel ($m),
2009 36
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