Top 10 Companies in Germany Manufacturing Industry: IT Spending Predictor 2009

Introduction

This databook provides insight into the top 10 companies in Germany manufacturing industry in terms of their estimated IT spend.

Scope

*Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending

*A breakdown of the estimated IT budget by technology for each of the top 10 companies

*A breakdown of the estimated IT budget by channel for each of the top 10 companies

Highlights

The top 10 companies in Germany manufacturing industry in terms of estimated IT spending spent the largest portion of their IT budgets on Hardware, a segment that accounted for about 35% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 43% of the total estimated IT spending by these companies.

Reasons to Purchase

*Understand the IT budget breakdown in various organization types and identify notable areas of allocation

*Build lists of organizations with top IT expenditure in your target markets

*Leverage IT spending pattern information to tailor account targeting based on company demographics


Report Highlights
Highlights

The top 10 companies in Germany manufacturing industry in terms of estimated IT spending spent the largest portion of their IT budgets on Hardware, a segment that accounted for about 35% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 43% of the total estimated IT spending by these companies.


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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
INTRODUCTION 9
Reasons to Purchase 9
Definitions 10
GERMANY MANUFACTURING INDUSTRY: ESTIMATED SPENDING ON IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
DAIMLER AG 18
Budget overview 18
Daimler AG, estimated spending on IT 19
Daimler AG, estimated IT spending by channel 23
SIEMENS AG 25
Budget overview 25
Siemens AG, estimated spending on IT 26
Siemens AG, estimated IT spending by channel 30
THYSSENKRUPP GERLACH GMBH 32
Budget overview 32
Thyssenkrupp Gerlach GmbH, estimated spending on IT 33
Thyssenkrupp Gerlach GmbH, estimated IT spending by channel 37
BAYERISCHE MOTOREN WERKE AG - BMW 39
Budget overview 39
Bayerische Motoren Werke AG - BMW, estimated spending on IT 40
Bayerische Motoren Werke AG - BMW, estimated IT spending by channel 44
VOLKSWAGEN AG 46
Budget overview 46
Volkswagen AG, estimated spending on IT 47
Volkswagen AG, estimated IT spending by channel 51
BASF SE 53
Budget overview 53
BASF SE, estimated spending on IT 54
BASF SE, estimated IT spending by channel 58
AUDI AG 60
Budget overview 60
Audi AG, estimated spending on IT 61
Audi AG, estimated IT spending by channel 65
ROBERT BOSCH GMBH 67
Budget overview 67
Robert Bosch GmbH, estimated spending on IT 68
Robert Bosch GmbH, estimated IT spending by channel 72
BAYER AG 74
Budget overview 74
Bayer AG, estimated spending on IT 75
Bayer AG, estimated IT spending by channel 79
BAYERISCHE MOTOREN WERKE AG 81
Budget overview 81
Bayerische Motoren Werke AG, estimated spending on IT 82
Bayerische Motoren Werke AG, estimated IT spending by channel 86
APPENDIX 88
Methodology 88
Further reading 89
How to contact experts in your industry 89
Disclaimer 89


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LIST OF FIGURES
Figure 1: Manufacturing industry, Germany, spending on IT ($m), 2008 and 2009 12
Figure 2: Manufacturing industry, Germany, estimated spending by technology segment ($m), 2008 14
Figure 3: Manufacturing industry, Germany, estimated spending on IT by channel ($m), 2008 16
Figure 4: Daimler AG, estimated spending by IT segment, 2008 19
Figure 5: Daimler AG, estimated spending by IT sub-segment ($m), 2008 21
Figure 6: Daimler AG, estimated spending on IT by channel, 2008 23
Figure 7: Siemens AG, estimated spending by IT segment, 2008 26
Figure 8: Siemens AG, estimated spending by IT sub-segment ($m), 2008 28
Figure 9: Siemens AG, estimated spending on IT by channel, 2008 30
Figure 10: Thyssenkrupp Gerlach GmbH, estimated spending by IT segment, 2008 33
Figure 11: Thyssenkrupp Gerlach GmbH, estimated spending by IT sub-segment ($m), 2008 35
Figure 12: Thyssenkrupp Gerlach GmbH, estimated spending on IT by channel, 2008 37
Figure 13: Bayerische Motoren Werke AG - BMW, estimated spending by IT segment, 2008 40
Figure 14: Bayerische Motoren Werke AG - BMW, estimated spending by IT sub-segment ($m), 2008 42
Figure 15: Bayerische Motoren Werke AG - BMW, estimated spending on IT by channel, 2008 44
Figure 16: Volkswagen AG, estimated spending by IT segment, 2008 47
Figure 17: Volkswagen AG, estimated spending by IT sub-segment ($m), 2008 49
Figure 18: Volkswagen AG, estimated spending on IT by channel, 2008 51
Figure 19: BASF SE, estimated spending by IT segment, 2008 54
Figure 20: BASF SE, estimated spending by IT sub-segment ($m), 2008 56
Figure 21: BASF SE, estimated spending on IT by channel, 2008 58
Figure 22: Audi AG, estimated spending by IT segment, 2008 61
Figure 23: Audi AG, estimated spending by IT sub-segment ($m), 2008 63
Figure 24: Audi AG, estimated spending on IT by channel, 2008 65
Figure 25: Robert Bosch GmbH, estimated spending by IT segment, 2008 68
Figure 26: Robert Bosch GmbH, estimated spending by IT sub-segment ($m), 2008 70
Figure 27: Robert Bosch GmbH, estimated spending on IT by channel, 2008 72
Figure 28: Bayer AG, estimated spending by IT segment, 2008 75
Figure 29: Bayer AG, estimated spending by IT sub-segment ($m), 2008 77
Figure 30: Bayer AG, estimated spending on IT by channel, 2008 79
Figure 31: Bayerische Motoren Werke AG, estimated spending by IT segment, 2008 82
Figure 32: Bayerische Motoren Werke AG, estimated spending by IT sub-segment ($m), 2008 84
Figure 33: Bayerische Motoren Werke AG, estimated spending on IT by channel, 2008 86
Figure 34: Research methodology 88


LIST OF TABLES
Table 1: IT segments and sub segments 10
Table 2: Channel definitions 11
Table 3: Manufacturing industry, Germany, estimated spending on IT ($m), 2008 and 2009 13
Table 4: Manufacturing industry, Germany, estimated spending by technology segment ($m), 2008 15
Table 5: Manufacturing industry, Germany, estimated spending on IT by channel ($m), 2008 17
Table 6: Daimler AG, IT budget estimates (%), 2008–09 18
Table 7: Daimler AG, IT budget by estimated entity (as % of overall IT budget), 2008 18
Table 8: Daimler AG, estimated spending by IT segment, 2008 20
Table 9: Daimler AG, estimated spending by IT sub-segment, 2008 22
Table 10: Daimler AG, estimated spending on IT by channel, 2008 24
Table 11: Siemens AG, IT budget estimates (%), 2008–09 25
Table 12: Siemens AG, estimated IT budget by entity (as % of overall IT budget), 2008 25
Table 13: Siemens AG, estimated spending by IT segment, 2008 27
Table 14: Siemens AG, estimated spending by IT sub-segment, 2008 29
Table 15: Siemens AG, estimated spending on IT by channel, 2008 31
Table 16: Thyssenkrupp Gerlach GmbH, IT budget estimates (%), 2008–09 32
Table 17: Thyssenkrupp Gerlach GmbH, estimated IT budget by entity (as % of overall IT budget), 2008 32
Table 18: Thyssenkrupp Gerlach GmbH, estimated spending by IT segment, 2008 34
Table 19: Thyssenkrupp Gerlach GmbH, estimated spending by IT sub-segment, 2008 36
Table 20: Thyssenkrupp Gerlach GmbH, estimated spending on IT by channel, 2008 38
Table 21: Bayerische Motoren Werke AG - BMW, IT budget estimates (%), 2008–09 39
Table 22: Bayerische Motoren Werke AG - BMW, estimated IT budget by entity (as % of overall IT budget), 2008 39
Table 23: Bayerische Motoren Werke AG - BMW, estimated spending by IT segment, 2008 41
Table 24: Bayerische Motoren Werke AG - BMW, estimated spending by IT sub-segment, 2008 43
Table 25: Bayerische Motoren Werke AG - BMW, estimated spending on IT by channel, 2008 45
Table 26: Volkswagen AG, IT budget estimates (%), 2008–09 46
Table 27: Volkswagen AG, estimated IT budget by entity (as % of overall IT budget), 2008 46
Table 28: Volkswagen AG, estimated spending by IT segment, 2008 48
Table 29: Volkswagen AG, estimated spending by IT sub-segment, 2008 50
Table 30: Volkswagen AG, estimated spending on IT by channel, 2008 52
Table 31: BASF SE, IT budget estimates (%), 2008–09 53
Table 32: BASF SE, estimated IT budget by entity (as % of overall IT budget), 2008 53
Table 33: BASF SE, estimated spending by IT segment, 2008 55
Table 34: BASF SE, estimated spending by IT sub-segment, 2008 57
Table 35: BASF SE, estimated spending on IT by channel, 2008 59
Table 36: Audi AG, IT budget estimates(%), 2008–09 60
Table 37: Audi AG, estimated IT budget by entity (as % of overall IT budget), 2008 60
Table 38: Audi AG, estimated spending by IT segment, 2008 62
Table 39: Audi AG, estimated spending by IT sub-segment, 2008 64
Table 40: Audi AG, estimated spending on IT by channel, 2008 66
Table 41: Robert Bosch GmbH, IT budget estimates (%), 2008–09 67
Table 42: Robert Bosch GmbH, estimated IT budget by entity (as % of overall IT budget), 2008 67
Table 43: Robert Bosch GmbH, estimated spending by IT segment, 2008 69
Table 44: Robert Bosch GmbH, estimated spending by IT sub-segment, 2008 71
Table 45: Robert Bosch GmbH, estimated spending on IT by channel, 2008 73
Table 46: Bayer AG, IT budget estimates (%), 2008–09 74
Table 47: Bayer AG, estimated IT budget by entity (as % of overall IT budget), 2008 74
Table 48: Bayer AG, estimated spending by IT segment, 2008 76
Table 49: Bayer AG, estimated spending by IT sub-segment, 2008 78
Table 50: Bayer AG, estimated spending on IT by channel, 2008 80
Table 51: Bayerische Motoren Werke AG, IT budget estimates (%), 2008–09 81
Table 52: Bayerische Motoren Werke AG, estimated IT budget by entity (as % of overall IT budget), 2008 81
Table 53: Bayerische Motoren Werke AG, estimated spending by IT segment, 2008 83
Table 54: Bayerische Motoren Werke AG, estimated spending by IT sub-segment, 2008 85
Table 55: Bayerische Motoren Werke AG, estimated spending on IT by channel, 2008 87

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