Top 10 Companies in Germany Media Industry: IT Spending Predictor 2009

Introduction

This databook provides insight into the top 10 companies in Germany media industry in terms of their estimated IT spend.

Scope

*Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending

*A breakdown of the estimated IT budget by technology for each of the top 10 companies

*A breakdown of the estimated IT budget by channel for each of the top 10 companies

Highlights

The top 10 companies in Germany media industry in terms of estimated IT spending spent the largest portion of their IT budgets on Hardware, a segment that accounted for about 34% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 40% of the total estimated IT spending by these companies.

Reasons to Purchase

*Understand the IT budget breakdown in various organization types and identify notable areas of allocation

*Build lists of organizations with top IT expenditure in your target markets

*Leverage IT spending pattern information to tailor account targeting based on company demographics


Report Highlights
Highlights

The top 10 companies in Germany media industry in terms of estimated IT spending spent the largest portion of their IT budgets on Hardware, a segment that accounted for about 34% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 40% of the total estimated IT spending by these companies.


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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
INTRODUCTION 9
Reasons to Purchase 9
Definitions 10
GERMANY MEDIA INDUSTRY: ESTIMATED SPENDING ON IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
BERTELSMANN AG 18
Budget overview 18
Bertelsmann AG, estimated spending on IT 19
Bertelsmann AG, estimated IT spending by channel 23
AXEL SPRINGER AG 25
Budget overview 25
Axel Springer AG, estimated spending on IT 26
Axel Springer AG, estimated IT spending by channel 30
PROSIEBENSAT 1 MEDIA AG 32
Budget overview 32
ProSiebenSat 1 Media AG, estimated spending on IT 33
ProSiebenSat 1 Media AG, estimated IT spending by channel 37
RTL TELEVISION GMBH 39
Budget overview 39
RTL Television GmbH, estimated spending on IT 40
RTL Television GmbH, estimated IT spending by channel 44
PREMIERE AG 46
Budget overview 46
Premiere AG, estimated spending on IT 47
Premiere AG, estimated IT spending by channel 51
VERLAGSGRUPPE WELTBILD GMBH 53
Budget overview 53
Verlagsgruppe Weltbild GmbH, estimated spending on IT 54
Verlagsgruppe Weltbild GmbH, estimated IT spending by channel 58
SCHLOTT GRUPPE AG 60
Budget overview 60
Schlott Gruppe AG, estimated spending on IT 61
Schlott Gruppe AG, estimated IT spending by channel 65
WARNER BROS ENTERTAINMENT GMBH 67
Budget overview 67
Warner Bros Entertainment GmbH, estimated spending on IT 68
Warner Bros Entertainment GmbH, estimated IT spending by channel 72
GWI GESELLSCHAFT FUR WIRTSCHAFTSINFORMATION GMBH & CO OHG 74
Budget overview 74
GWI Gesellschaft fur Wirtschaftsinformation GmbH & CO OHG, estimated spending on IT 75
GWI Gesellschaft fur Wirtschaftsinformation GmbH & CO OHG, estimated IT spending by channel 79
BUNDESDRUCKEREI GMBH 81
Budget overview 81
Bundesdruckerei GmbH, estimated spending on IT 82
Bundesdruckerei GmbH, estimated IT spending by channel 86
APPENDIX 88
Methodology 88
Further reading 89
How to contact experts in your industry 89
Disclaimer 89


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LIST OF FIGURES
Figure 1: Media industry, Germany, spending on IT ($m), 2008 and 2009 12
Figure 2: Media industry, Germany, estimated spending by technology segment ($m), 2008 14
Figure 3: Media industry, Germany, estimated spending on IT by channel ($m), 2008 16
Figure 4: Bertelsmann AG, estimated spending by IT segment, 2008 19
Figure 5: Bertelsmann AG, estimated spending by IT sub-segment ($m), 2008 21
Figure 6: Bertelsmann AG, estimated spending on IT by channel, 2008 23
Figure 7: Axel Springer AG, estimated spending by IT segment, 2008 26
Figure 8: Axel Springer AG, estimated spending by IT sub-segment ($m), 2008 28
Figure 9: Axel Springer AG, estimated spending on IT by channel, 2008 30
Figure 10: ProSiebenSat 1 Media AG, estimated spending by IT segment, 2008 33
Figure 11: ProSiebenSat 1 Media AG, estimated spending by IT sub-segment ($m), 2008 35
Figure 12: ProSiebenSat 1 Media AG, estimated spending on IT by channel, 2008 37
Figure 13: RTL Television GmbH, estimated spending by IT segment, 2008 40
Figure 14: RTL Television GmbH, estimated spending by IT sub-segment ($m), 2008 42
Figure 15: RTL Television GmbH, estimated spending on IT by channel, 2008 44
Figure 16: Premiere AG, estimated spending by IT segment, 2008 47
Figure 17: Premiere AG, estimated spending by IT sub-segment ($m), 2008 49
Figure 18: Premiere AG, estimated spending on IT by channel, 2008 51
Figure 19: Verlagsgruppe Weltbild GmbH, estimated spending by IT segment, 2008 54
Figure 20: Verlagsgruppe Weltbild GmbH, estimated spending by IT sub-segment ($m), 2008 56
Figure 21: Verlagsgruppe Weltbild GmbH, estimated spending on IT by channel, 2008 58
Figure 22: Schlott Gruppe AG, estimated spending by IT segment, 2008 61
Figure 23: Schlott Gruppe AG, estimated spending by IT sub-segment ($m), 2008 63
Figure 24: Schlott Gruppe AG, estimated spending on IT by channel, 2008 65
Figure 25: Warner Bros Entertainment GmbH, estimated spending by IT segment, 2008 68
Figure 26: Warner Bros Entertainment GmbH, estimated spending by IT sub-segment ($m), 2008 70
Figure 27: Warner Bros Entertainment GmbH, estimated spending on IT by channel, 2008 72
Figure 28: GWI Gesellschaft fur Wirtschaftsinformation GmbH & CO OHG, estimated spending by IT segment, 2008 75
Figure 29: GWI Gesellschaft fur Wirtschaftsinformation GmbH & CO OHG, estimated spending by IT sub-segment ($m), 2008 77
Figure 30: GWI Gesellschaft fur Wirtschaftsinformation GmbH & CO OHG, estimated spending on IT by channel, 2008 79
Figure 31: Bundesdruckerei GmbH, estimated spending by IT segment, 2008 82
Figure 32: Bundesdruckerei GmbH, estimated spending by IT sub-segment ($m), 2008 84
Figure 33: Bundesdruckerei GmbH, estimated spending on IT by channel, 2008 86
Figure 34: Research methodology 88


LIST OF TABLES
Table 1: IT segments and sub segments 10
Table 2: Channel definitions 11
Table 3: Media industry, Germany, estimated spending on IT ($m), 2008 and 2009 13
Table 4: Media industry, Germany, estimated spending by technology segment ($m), 2008 15
Table 5: Media industry, Germany, estimated spending on IT by channel ($m), 2008 17
Table 6: Bertelsmann AG, IT budget estimates (%), 2008–09 18
Table 7: Bertelsmann AG, IT budget by estimated entity (as % of overall IT budget), 2008 18
Table 8: Bertelsmann AG, estimated spending by IT segment, 2008 20
Table 9: Bertelsmann AG, estimated spending by IT sub-segment, 2008 22
Table 10: Bertelsmann AG, estimated spending on IT by channel, 2008 24
Table 11: Axel Springer AG, IT budget estimates (%), 2008–09 25
Table 12: Axel Springer AG, estimated IT budget by entity (as % of overall IT budget), 2008 25
Table 13: Axel Springer AG, estimated spending by IT segment, 2008 27
Table 14: Axel Springer AG, estimated spending by IT sub-segment, 2008 29
Table 15: Axel Springer AG, estimated spending on IT by channel, 2008 31
Table 16: ProSiebenSat 1 Media AG, IT budget estimates (%), 2008–09 32
Table 17: ProSiebenSat 1 Media AG, estimated IT budget by entity (as % of overall IT budget), 2008 32
Table 18: ProSiebenSat 1 Media AG, estimated spending by IT segment, 2008 34
Table 19: ProSiebenSat 1 Media AG, estimated spending by IT sub-segment, 2008 36
Table 20: ProSiebenSat 1 Media AG, estimated spending on IT by channel, 2008 38
Table 21: RTL Television GmbH, IT budget estimates (%), 2008–09 39
Table 22: RTL Television GmbH, estimated IT budget by entity (as % of overall IT budget), 2008 39
Table 23: RTL Television GmbH, estimated spending by IT segment, 2008 41
Table 24: RTL Television GmbH, estimated spending by IT sub-segment, 2008 43
Table 25: RTL Television GmbH, estimated spending on IT by channel, 2008 45
Table 26: Premiere AG, IT budget estimates (%), 2008–09 46
Table 27: Premiere AG, estimated IT budget by entity (as % of overall IT budget), 2008 46
Table 28: Premiere AG, estimated spending by IT segment, 2008 48
Table 29: Premiere AG, estimated spending by IT sub-segment, 2008 50
Table 30: Premiere AG, estimated spending on IT by channel, 2008 52
Table 31: Verlagsgruppe Weltbild GmbH, IT budget estimates (%), 2008–09 53
Table 32: Verlagsgruppe Weltbild GmbH, estimated IT budget by entity (as % of overall IT budget), 2008 53
Table 33: Verlagsgruppe Weltbild GmbH, estimated spending by IT segment, 2008 55
Table 34: Verlagsgruppe Weltbild GmbH, estimated spending by IT sub-segment, 2008 57
Table 35: Verlagsgruppe Weltbild GmbH, estimated spending on IT by channel, 2008 59
Table 36: Schlott Gruppe AG, IT budget estimates(%), 2008–09 60
Table 37: Schlott Gruppe AG, estimated IT budget by entity (as % of overall IT budget), 2008 60
Table 38: Schlott Gruppe AG, estimated spending by IT segment, 2008 62
Table 39: Schlott Gruppe AG, estimated spending by IT sub-segment, 2008 64
Table 40: Schlott Gruppe AG, estimated spending on IT by channel, 2008 66
Table 41: Warner Bros Entertainment GmbH, IT budget estimates (%), 2008–09 67
Table 42: Warner Bros Entertainment GmbH, estimated IT budget by entity (as % of overall IT budget), 2008 67
Table 43: Warner Bros Entertainment GmbH, estimated spending by IT segment, 2008 69
Table 44: Warner Bros Entertainment GmbH, estimated spending by IT sub-segment, 2008 71
Table 45: Warner Bros Entertainment GmbH, estimated spending on IT by channel, 2008 73
Table 46: GWI Gesellschaft fur Wirtschaftsinformation GmbH & CO OHG, IT budget estimates (%), 2008–09 74
Table 47: GWI Gesellschaft fur Wirtschaftsinformation GmbH & CO OHG, estimated IT budget by entity (as % of overall IT budget), 2008 74
Table 48: GWI Gesellschaft fur Wirtschaftsinformation GmbH & CO OHG, estimated spending by IT segment, 2008 76
Table 49: GWI Gesellschaft fur Wirtschaftsinformation GmbH & CO OHG, estimated spending by IT sub-segment, 2008 78
Table 50: GWI Gesellschaft fur Wirtschaftsinformation GmbH & CO OHG, estimated spending on IT by channel, 2008 80
Table 51: Bundesdruckerei GmbH, IT budget estimates (%), 2008–09 81
Table 52: Bundesdruckerei GmbH, estimated IT budget by entity (as % of overall IT budget), 2008 81
Table 53: Bundesdruckerei GmbH, estimated spending by IT segment, 2008 83
Table 54: Bundesdruckerei GmbH, estimated spending by IT sub-segment, 2008 85
Table 55: Bundesdruckerei GmbH, estimated spending on IT by channel, 2008 87

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