Top 10 Companies in Germany Retail Industry: IT Spending Predictor 2009

Introduction

This databook provides insight into the top 10 companies in Germany retail industry in terms of their estimated IT spend.

Scope

*Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending

*A breakdown of the estimated IT budget by technology for each of the top 10 companies

*A breakdown of the estimated IT budget by channel for each of the top 10 companies

Highlights

The top 10 companies in Germany retail industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 31% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 37% of the total estimated IT spending by these companies.

Reasons to Purchase

*Understand the IT budget breakdown in various organization types and identify notable areas of allocation

*Build lists of organizations with top IT expenditure in your target markets

*Leverage IT spending pattern information to tailor account targeting based on company demographics


Report Highlights
Highlights

The top 10 companies in Germany retail industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 31% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 37% of the total estimated IT spending by these companies.


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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
INTRODUCTION 9
Reasons to Purchase 9
Definitions 10
GERMANY RETAIL INDUSTRY: ESTIMATED SPENDING ON IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
REWE-ZENTRAL-AG 18
Budget overview 18
Rewe-Zentral-AG, estimated spending on IT 19
Rewe-Zentral-AG, estimated IT spending by channel 23
ALDI GROUP 25
Budget overview 25
Aldi Group, estimated spending on IT 26
Aldi Group, estimated IT spending by channel 30
DEUTSCHE BP AG 32
Budget overview 32
Deutsche BP AG, estimated spending on IT 33
Deutsche BP AG, estimated IT spending by channel 37
TENGELMANN GROUP 39
Budget overview 39
Tengelmann Group, estimated spending on IT 40
Tengelmann Group, estimated IT spending by channel 44
REAL - SB WARENHAUS GMBH 46
Budget overview 46
Real - SB Warenhaus GmbH, estimated spending on IT 47
Real - SB Warenhaus GmbH, estimated IT spending by channel 51
MEDIA MARKT TV-HIFI ELEKTRO GMBH 53
Budget overview 53
Media Markt TV-HiFi Elektro GmbH, estimated spending on IT 54
Media Markt TV-HiFi Elektro GmbH, estimated IT spending by channel 58
ARCANDOR AG 60
Budget overview 60
Arcandor AG, estimated spending on IT 61
Arcandor AG, estimated IT spending by channel 65
PRAKTIKER GMBH 67
Budget overview 67
Praktiker GmbH, estimated spending on IT 68
Praktiker GmbH, estimated IT spending by channel 72
GLOBUS-HANDELSHOF ST WENDEL GMBH & CO KG 74
Budget overview 74
Globus-Handelshof ST Wendel GmbH & Co KG, estimated spending on IT 75
Globus-Handelshof ST Wendel GmbH & Co KG, estimated IT spending by channel 79
BSH BOSCH UND SIEMENS HAUSGERATE 81
Budget overview 81
BSH Bosch und Siemens Hausgerate, estimated spending on IT 82
BSH Bosch und Siemens Hausgerate, estimated IT spending by channel 86
APPENDIX 88
Methodology 88
Further reading 89
How to contact experts in your industry 89
Disclaimer 89


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LIST OF FIGURES
Figure 1: Retail industry, Germany, spending on IT ($m), 2008 and 2009 12
Figure 2: Retail industry, Germany, estimated spending by technology segment ($m), 2008 14
Figure 3: Retail industry, Germany, estimated spending on IT by channel ($m), 2008 16
Figure 4: Rewe-Zentral-AG, estimated spending by IT segment, 2008 19
Figure 5: Rewe-Zentral-AG, estimated spending by IT sub-segment ($m), 2008 21
Figure 6: Rewe-Zentral-AG, estimated spending on IT by channel, 2008 23
Figure 7: Aldi Group, estimated spending by IT segment, 2008 26
Figure 8: Aldi Group, estimated spending by IT sub-segment ($m), 2008 28
Figure 9: Aldi Group, estimated spending on IT by channel, 2008 30
Figure 10: Deutsche BP AG, estimated spending by IT segment, 2008 33
Figure 11: Deutsche BP AG, estimated spending by IT sub-segment ($m), 2008 35
Figure 12: Deutsche BP AG, estimated spending on IT by channel, 2008 37
Figure 13: Tengelmann Group, estimated spending by IT segment, 2008 40
Figure 14: Tengelmann Group, estimated spending by IT sub-segment ($m), 2008 42
Figure 15: Tengelmann Group, estimated spending on IT by channel, 2008 44
Figure 16: Real - SB Warenhaus GmbH, estimated spending by IT segment, 2008 47
Figure 17: Real - SB Warenhaus GmbH, estimated spending by IT sub-segment ($m), 2008 49
Figure 18: Real - SB Warenhaus GmbH, estimated spending on IT by channel, 2008 51
Figure 19: Media Markt TV-HiFi Elektro GmbH, estimated spending by IT segment, 2008 54
Figure 20: Media Markt TV-HiFi Elektro GmbH, estimated spending by IT sub-segment ($m), 2008 56
Figure 21: Media Markt TV-HiFi Elektro GmbH, estimated spending on IT by channel, 2008 58
Figure 22: Arcandor AG, estimated spending by IT segment, 2008 61
Figure 23: Arcandor AG, estimated spending by IT sub-segment ($m), 2008 63
Figure 24: Arcandor AG, estimated spending on IT by channel, 2008 65
Figure 25: Praktiker GmbH, estimated spending by IT segment, 2008 68
Figure 26: Praktiker GmbH, estimated spending by IT sub-segment ($m), 2008 70
Figure 27: Praktiker GmbH, estimated spending on IT by channel, 2008 72
Figure 28: Globus-Handelshof ST Wendel GmbH & Co KG, estimated spending by IT segment, 2008 75
Figure 29: Globus-Handelshof ST Wendel GmbH & Co KG, estimated spending by IT sub-segment ($m), 2008 77
Figure 30: Globus-Handelshof ST Wendel GmbH & Co KG, estimated spending on IT by channel, 2008 79
Figure 31: BSH Bosch und Siemens Hausgerate, estimated spending by IT segment, 2008 82
Figure 32: BSH Bosch und Siemens Hausgerate, estimated spending by IT sub-segment ($m), 2008 84
Figure 33: BSH Bosch und Siemens Hausgerate, estimated spending on IT by channel, 2008 86
Figure 34: Research methodology 88


LIST OF TABLES
Table 1: IT segments and sub segments 10
Table 2: Channel definitions 11
Table 3: Retail industry, Germany, estimated spending on IT ($m), 2008 and 2009 13
Table 4: Retail industry, Germany, estimated spending by technology segment ($m), 2008 15
Table 5: Retail industry, Germany, estimated spending on IT by channel ($m), 2008 17
Table 6: Rewe-Zentral-AG, IT budget estimates (%), 2008–09 18
Table 7: Rewe-Zentral-AG, IT budget by estimated entity (as % of overall IT budget), 2008 18
Table 8: Rewe-Zentral-AG, estimated spending by IT segment, 2008 20
Table 9: Rewe-Zentral-AG, estimated spending by IT sub-segment, 2008 22
Table 10: Rewe-Zentral-AG, estimated spending on IT by channel, 2008 24
Table 11: Aldi Group, IT budget estimates (%), 2008–09 25
Table 12: Aldi Group, estimated IT budget by entity (as % of overall IT budget), 2008 25
Table 13: Aldi Group, estimated spending by IT segment, 2008 27
Table 14: Aldi Group, estimated spending by IT sub-segment, 2008 29
Table 15: Aldi Group, estimated spending on IT by channel, 2008 31
Table 16: Deutsche BP AG, IT budget estimates (%), 2008–09 32
Table 17: Deutsche BP AG, estimated IT budget by entity (as % of overall IT budget), 2008 32
Table 18: Deutsche BP AG, estimated spending by IT segment, 2008 34
Table 19: Deutsche BP AG, estimated spending by IT sub-segment, 2008 36
Table 20: Deutsche BP AG, estimated spending on IT by channel, 2008 38
Table 21: Tengelmann Group, IT budget estimates (%), 2008–09 39
Table 22: Tengelmann Group, estimated IT budget by entity (as % of overall IT budget), 2008 39
Table 23: Tengelmann Group, estimated spending by IT segment, 2008 41
Table 24: Tengelmann Group, estimated spending by IT sub-segment, 2008 43
Table 25: Tengelmann Group, estimated spending on IT by channel, 2008 45
Table 26: Real - SB Warenhaus GmbH, IT budget estimates (%), 2008–09 46
Table 27: Real - SB Warenhaus GmbH, estimated IT budget by entity (as % of overall IT budget), 2008 46
Table 28: Real - SB Warenhaus GmbH, estimated spending by IT segment, 2008 48
Table 29: Real - SB Warenhaus GmbH, estimated spending by IT sub-segment, 2008 50
Table 30: Real - SB Warenhaus GmbH, estimated spending on IT by channel, 2008 52
Table 31: Media Markt TV-HiFi Elektro GmbH, IT budget estimates (%), 2008–09 53
Table 32: Media Markt TV-HiFi Elektro GmbH, estimated IT budget by entity (as % of overall IT budget), 2008 53
Table 33: Media Markt TV-HiFi Elektro GmbH, estimated spending by IT segment, 2008 55
Table 34: Media Markt TV-HiFi Elektro GmbH, estimated spending by IT sub-segment, 2008 57
Table 35: Media Markt TV-HiFi Elektro GmbH, estimated spending on IT by channel, 2008 59
Table 36: Arcandor AG, IT budget estimates(%), 2008–09 60
Table 37: Arcandor AG, estimated IT budget by entity (as % of overall IT budget), 2008 60
Table 38: Arcandor AG, estimated spending by IT segment, 2008 62
Table 39: Arcandor AG, estimated spending by IT sub-segment, 2008 64
Table 40: Arcandor AG, estimated spending on IT by channel, 2008 66
Table 41: Praktiker GmbH, IT budget estimates (%), 2008–09 67
Table 42: Praktiker GmbH, estimated IT budget by entity (as % of overall IT budget), 2008 67
Table 43: Praktiker GmbH, estimated spending by IT segment, 2008 69
Table 44: Praktiker GmbH, estimated spending by IT sub-segment, 2008 71
Table 45: Praktiker GmbH, estimated spending on IT by channel, 2008 73
Table 46: Globus-Handelshof ST Wendel GmbH & Co KG, IT budget estimates (%), 2008–09 74
Table 47: Globus-Handelshof ST Wendel GmbH & Co KG, estimated IT budget by entity (as % of overall IT budget), 2008 74
Table 48: Globus-Handelshof ST Wendel GmbH & Co KG, estimated spending by IT segment, 2008 76
Table 49: Globus-Handelshof ST Wendel GmbH & Co KG, estimated spending by IT sub-segment, 2008 78
Table 50: Globus-Handelshof ST Wendel GmbH & Co KG, estimated spending on IT by channel, 2008 80
Table 51: BSH Bosch und Siemens Hausgerate, IT budget estimates (%), 2008–09 81
Table 52: BSH Bosch und Siemens Hausgerate, estimated IT budget by entity (as % of overall IT budget), 2008 81
Table 53: BSH Bosch und Siemens Hausgerate, estimated spending by IT segment, 2008 83
Table 54: BSH Bosch und Siemens Hausgerate, estimated spending by IT sub-segment, 2008 85
Table 55: BSH Bosch und Siemens Hausgerate, estimated spending on IT by channel, 2008 87


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