Top 10 Companies in Germany Telecommunications Industry: IT Spending Predictor 2009

Introduction

This databook provides insight into the top 10 companies in Germany telecommunications industry in terms of their estimated IT spend.

Scope

*Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending

*A breakdown of the estimated IT budget by technology for each of the top 10 companies

*A breakdown of the estimated IT budget by channel for each of the top 10 companies

Highlights

The top 10 companies in Germany telecommunications industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 38% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 45% of the total estimated IT spending by these companies.

Reasons to Purchase

*Understand the IT budget breakdown in various organization types and identify notable areas of allocation

*Build lists of organizations with top IT expenditure in your target markets

*Leverage IT spending pattern information to tailor account targeting based on company demographics


Report Highlights
Highlights

The top 10 companies in Germany telecommunications industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 38% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 45% of the total estimated IT spending by these companies.


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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
INTRODUCTION 9
Reasons to Purchase 9
Definitions 10
GERMANY TELECOMMUNICATIONS: ESTIMATED SPENDING ON IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
DEUTSCHE TELEKOM AG 18
Budget overview 18
Deutsche Telekom AG, estimated spending on IT 19
Deutsche Telekom AG, estimated IT spending by channel 23
T-MOBILE INTERNATIONAL AG & CO KG 25
Budget overview 25
T-Mobile International AG & CO KG, estimated spending on IT 26
T-Mobile International AG & CO KG, estimated IT spending by channel 30
VODAFONE D2 GMBH 32
Budget overview 32
Vodafone D2 GmbH, estimated spending on IT 33
Vodafone D2 GmbH, estimated IT spending by channel 37
SAP AG 39
Budget overview 39
SAP AG, estimated spending on IT 40
SAP AG, estimated IT spending by channel 44
INFINEON TECHNOLOGIES AG 46
Budget overview 46
Infineon Technologies AG, estimated spending on IT 47
Infineon Technologies AG, estimated IT spending by channel 51
PROSIEBENSAT1 MEDIA AG 53
Budget overview 53
Prosiebensat1 Media AG, estimated spending on IT 54
Prosiebensat1 Media AG, estimated IT spending by channel 58
TELEFONICA 02 GERMANY GMBH & CO OHG 60
Budget overview 60
Telefonica 02 Germany GmbH & CO OHG, estimated spending on IT 61
Telefonica 02 Germany GmbH & CO OHG, estimated IT spending by channel 65
E-PLUS MOBILFUNK GMBH & CO KG 67
Budget overview 67
E-Plus Mobilfunk GmbH & CO KG, estimated spending on IT 68
E-Plus Mobilfunk GmbH & CO KG, estimated IT spending by channel 72
FREENET AG 74
Budget overview 74
Freenet AG, estimated spending on IT 75
Freenet AG, estimated IT spending by channel 79
UNITED INTERNET AG 81
Budget overview 81
United Internet AG, estimated spending on IT 82
United Internet AG, estimated IT spending by channel 86
APPENDIX 88
Methodology 88
Further reading 89
How to contact experts in your industry 89
Disclaimer 89


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LIST OF FIGURES
Figure 1: Telecommunications industry, Germany, spending on IT ($m), 2008 and 2009 12
Figure 2: Telecommunications industry, Germany, estimated spending by technology segment ($m), 2008 14
Figure 3: Telecommunications industry, Germany, estimated spending on IT by channel ($m), 2008 16
Figure 4: Deutsche Telekom AG, estimated spending by IT segment, 2008 19
Figure 5: Deutsche Telekom AG, estimated spending by IT sub-segment ($m), 2008 21
Figure 6: Deutsche Telekom AG, estimated spending on IT by channel, 2008 23
Figure 7: T-Mobile International AG & CO KG, estimated spending by IT segment, 2008 26
Figure 8: T-Mobile International AG & CO KG, estimated spending by IT sub-segment ($m), 2008 28
Figure 9: T-Mobile International AG & CO KG, estimated spending on IT by channel, 2008 30
Figure 10: Vodafone D2 GmbH, estimated spending by IT segment, 2008 33
Figure 11: Vodafone D2 GmbH, estimated spending by IT sub-segment ($m), 2008 35
Figure 12: Vodafone D2 GmbH, estimated spending on IT by channel, 2008 37
Figure 13: SAP AG, estimated spending by IT segment, 2008 40
Figure 14: SAP AG, estimated spending by IT sub-segment ($m), 2008 42
Figure 15: SAP AG, estimated spending on IT by channel, 2008 44
Figure 16: Infineon Technologies AG, estimated spending by IT segment, 2008 47
Figure 17: Infineon Technologies AG, estimated spending by IT sub-segment ($m), 2008 49
Figure 18: Infineon Technologies AG, estimated spending on IT by channel, 2008 51
Figure 19: Prosiebensat1 Media AG, estimated spending by IT segment, 2008 54
Figure 20: Prosiebensat1 Media AG, estimated spending by IT sub-segment ($m), 2008 56
Figure 21: Prosiebensat1 Media AG, estimated spending on IT by channel, 2008 58
Figure 22: Telefonica 02 Germany GmbH & CO OHG, estimated spending by IT segment, 2008 61
Figure 23: Telefonica 02 Germany GmbH & CO OHG, estimated spending by IT sub-segment ($m), 2008 63
Figure 24: Telefonica 02 Germany GmbH & CO OHG, estimated spending on IT by channel, 2008 65
Figure 25: E-Plus Mobilfunk GmbH & CO KG, estimated spending by IT segment, 2008 68
Figure 26: E-Plus Mobilfunk GmbH & CO KG, estimated spending by IT sub-segment ($m), 2008 70
Figure 27: E-Plus Mobilfunk GmbH & CO KG, estimated spending on IT by channel, 2008 72
Figure 28: Freenet AG, estimated spending by IT segment, 2008 75
Figure 29: Freenet AG, estimated spending by IT sub-segment ($m), 2008 77
Figure 30: Freenet AG, estimated spending on IT by channel, 2008 79
Figure 31: United Internet AG, estimated spending by IT segment, 2008 82
Figure 32: United Internet AG, estimated spending by IT sub-segment ($m), 2008 84
Figure 33: United Internet AG, estimated spending on IT by channel, 2008 86
Figure 34: Research methodology 88


LIST OF TABLES
Table 1: IT segments and sub segments 10
Table 2: Channel definitions 11
Table 3: Telecommunications industry, Germany, estimated spending on IT ($m), 2008 and 2009 13
Table 4: Telecommunications industry, Germany, estimated spending by technology segment ($m), 2008 15
Table 5: Telecommunications industry, Germany, estimated spending on IT by channel ($m), 2008 17
Table 6: Deutsche Telekom AG, IT budget estimates (%), 2008–09 18
Table 7: Deutsche Telekom AG, IT budget by estimated entity (as % of overall IT budget), 2008 18
Table 8: Deutsche Telekom AG, estimated spending by IT segment, 2008 20
Table 9: Deutsche Telekom AG, estimated spending by IT sub-segment, 2008 22
Table 10: Deutsche Telekom AG, estimated spending on IT by channel, 2008 24
Table 11: T-Mobile International AG & CO KG, IT budget estimates (%), 2008–09 25
Table 12: T-Mobile International AG & CO KG, estimated IT budget by entity (as % of overall IT budget), 2008 25
Table 13: T-Mobile International AG & CO KG, estimated spending by IT segment, 2008 27
Table 14: T-Mobile International AG & CO KG, estimated spending by IT sub-segment, 2008 29
Table 15: T-Mobile International AG & CO KG, estimated spending on IT by channel, 2008 31
Table 16: Vodafone D2 GmbH, IT budget estimates (%), 2008–09 32
Table 17: Vodafone D2 GmbH, estimated IT budget by entity (as % of overall IT budget), 2008 32
Table 18: Vodafone D2 GmbH, estimated spending by IT segment, 2008 34
Table 19: Vodafone D2 GmbH, estimated spending by IT sub-segment, 2008 36
Table 20: Vodafone D2 GmbH, estimated spending on IT by channel, 2008 38
Table 21: SAP AG, IT budget estimates (%), 2008–09 39
Table 22: SAP AG, estimated IT budget by entity (as % of overall IT budget), 2008 39
Table 23: SAP AG, estimated spending by IT segment, 2008 41
Table 24: SAP AG, estimated spending by IT sub-segment, 2008 43
Table 25: SAP AG, estimated spending on IT by channel, 2008 45
Table 26: Infineon Technologies AG, IT budget estimates (%), 2008–09 46
Table 27: Infineon Technologies AG, estimated IT budget by entity (as % of overall IT budget), 2008 46
Table 28: Infineon Technologies AG, estimated spending by IT segment, 2008 48
Table 29: Infineon Technologies AG, estimated spending by IT sub-segment, 2008 50
Table 30: Infineon Technologies AG, estimated spending on IT by channel, 2008 52
Table 31: Prosiebensat1 Media AG, IT budget estimates (%), 2008–09 53
Table 32: Prosiebensat1 Media AG, estimated IT budget by entity (as % of overall IT budget), 2008 53
Table 33: Prosiebensat1 Media AG, estimated spending by IT segment, 2008 55
Table 34: Prosiebensat1 Media AG, estimated spending by IT sub-segment, 2008 57
Table 35: Prosiebensat1 Media AG, estimated spending on IT by channel, 2008 59
Table 36: Telefonica 02 Germany GmbH & CO OHG, IT budget estimates(%), 2008–09 60
Table 37: Telefonica 02 Germany GmbH & CO OHG, estimated IT budget by entity (as % of overall IT budget), 2008 60
Table 38: Telefonica 02 Germany GmbH & CO OHG, estimated spending by IT segment, 2008 62
Table 39: Telefonica 02 Germany GmbH & CO OHG, estimated spending by IT sub-segment, 2008 64
Table 40: Telefonica 02 Germany GmbH & CO OHG, estimated spending on IT by channel, 2008 66
Table 41: E-Plus Mobilfunk GmbH & CO KG, IT budget estimates (%), 2008–09 67
Table 42: E-Plus Mobilfunk GmbH & CO KG, estimated IT budget by entity (as % of overall IT budget), 2008 67
Table 43: E-Plus Mobilfunk GmbH & CO KG, estimated spending by IT segment, 2008 69
Table 44: E-Plus Mobilfunk GmbH & CO KG, estimated spending by IT sub-segment, 2008 71
Table 45: E-Plus Mobilfunk GmbH & CO KG, estimated spending on IT by channel, 2008 73
Table 46: Freenet AG, IT budget estimates (%), 2008–09 74
Table 47: Freenet AG, estimated IT budget by entity (as % of overall IT budget), 2008 74
Table 48: Freenet AG, estimated spending by IT segment, 2008 76
Table 49: Freenet AG, estimated spending by IT sub-segment, 2008 78
Table 50: Freenet AG, estimated spending on IT by channel, 2008 80
Table 51: United Internet AG, IT budget estimates (%), 2008–09 81
Table 52: United Internet AG, estimated IT budget by entity (as % of overall IT budget), 2008 81
Table 53: United Internet AG, estimated spending by IT segment, 2008 83
Table 54: United Internet AG, estimated spending by IT sub-segment, 2008 85
Table 55: United Internet AG, estimated spending on IT by channel, 2008 87


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