Top 10 Companies in Italy Media Industry: IT Spending Predictor 2009

Introduction

This databook provides insight into the top 10 companies in Italy media industry in terms of their estimated IT spend.

Scope

*Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending

*A breakdown of the estimated IT budget by technology for each of the top 10 companies

*A breakdown of the estimated IT budget by channel for each of the top 10 companies

Highlights

The top 10 companies in Italy media industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 33% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 39% of the total estimated IT spending by these companies.

Reasons to Purchase

*Understand the IT budget breakdown in various organization types and identify notable areas of allocation

*Build lists of organizations with top IT expenditure in your target markets

*Leverage IT spending pattern information to tailor account targeting based on company demographics


Report Highlights
Highlights

The top 10 companies in Italy media industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 33% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 39% of the total estimated IT spending by these companies.


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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
INTRODUCTION 9
Reasons to Purchase 9
Definitions 10
ITALY MEDIA: ESTIMATED SPENDING ON IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
COMPAGNIE INDUSTRIALE RIUNITE SPA - CIR 18
Budget overview 18
Compagnie Industriale Riunite SpA - CIR, estimated spending on IT 19
Compagnie Industriale Riunite SpA - CIR, estimated IT spending by channel 23
RIZZOLI CORRIERE DELLA SERA MEDIAGROUP SPA 25
Budget overview 25
Rizzoli Corriere Della Sera Mediagroup SpA, estimated spending on IT 26
Rizzoli Corriere Della Sera Mediagroup SpA, estimated IT spending by channel 30
RAI RADIOTELEVISIONE ITALIANA SPA 32
Budget overview 32
Rai Radiotelevisione Italiana SPA, estimated spending on IT 33
Rai Radiotelevisione Italiana SPA, estimated IT spending by channel 37
RCS MEDIA GROUP SPA 39
Budget overview 39
RCS Media Group SpA, estimated spending on IT 40
RCS Media Group SpA, estimated IT spending by channel 44
SEAT PAGINE GIALLE SPA 46
Budget overview 46
Seat Pagine Gialle SpA, estimated spending on IT 47
Seat Pagine Gialle SpA, estimated IT spending by channel 51
ARNOLDO MONDADORI EDITORE SPA 53
Budget overview 53
Arnoldo Mondadori Editore SpA, estimated spending on IT 54
Arnoldo Mondadori Editore SpA, estimated IT spending by channel 58
GRUPPO EDITORIALE L’ESPRESSO SPA 60
Budget overview 60
Gruppo Editoriale L’espresso SpA, estimated spending on IT 61
Gruppo Editoriale L’espresso SpA, estimated IT spending by channel 65
TISCALI SPA 67
Budget overview 67
Tiscali SpA, estimated spending on IT 68
Tiscali SpA, estimated IT spending by channel 72
FASTWEB SPA 74
Budget overview 74
Fastweb SpA, estimated spending on IT 75
Fastweb SpA, estimated IT spending by channel 79
ISTITUTO POLIGRAFICO E ZECCA DELLO STATO - SOCIETA’ PER AZIONI IN BRE 81
Budget overview 81
Istituto Poligrafico e Zecca Dello Stato - Societa’ Per Azioni In Bre, estimated spending on IT 82
Istituto Poligrafico e Zecca Dello Stato - Societa’ Per Azioni In Bre, estimated IT spending by channel 86
APPENDIX 88
Methodology 88
Further reading 89
How to contact experts in your industry 89
Disclaimer 89


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LIST OF FIGURES
Figure 1: Media industry, Italy, spending on IT ($m), 2008 and 2009 12
Figure 2: Media industry, Italy, estimated spending by technology segment ($m), 2008 14
Figure 3: Media industry, Italy, estimated spending on IT by channel ($m), 2008 16
Figure 4: Compagnie Industriale Riunite SpA - CIR, estimated spending by IT segment, 2008 19
Figure 5: Compagnie Industriale Riunite SpA - CIR, estimated spending by IT sub-segment ($m), 2008 21
Figure 6: Compagnie Industriale Riunite SpA - CIR, estimated spending on IT by channel, 2008 23
Figure 7: Rizzoli Corriere Della Sera Mediagroup SpA, estimated spending by IT segment, 2008 26
Figure 8: Rizzoli Corriere Della Sera Mediagroup SpA, estimated spending by IT sub-segment ($m), 2008 28
Figure 9: Rizzoli Corriere Della Sera Mediagroup SpA, estimated spending on IT by channel, 2008 30
Figure 10: Rai Radiotelevisione Italiana SPA, estimated spending by IT segment, 2008 33
Figure 11: Rai Radiotelevisione Italiana SPA, estimated spending by IT sub-segment ($m), 2008 35
Figure 12: Rai Radiotelevisione Italiana SPA, estimated spending on IT by channel, 2008 37
Figure 13: RCS Media Group SpA, estimated spending by IT segment, 2008 40
Figure 14: RCS Media Group SpA, estimated spending by IT sub-segment ($m), 2008 42
Figure 15: RCS Media Group SpA, estimated spending on IT by channel, 2008 44
Figure 16: Seat Pagine Gialle SpA, estimated spending by IT segment, 2008 47
Figure 17: Seat Pagine Gialle SpA, estimated spending by IT sub-segment ($m), 2008 49
Figure 18: Seat Pagine Gialle SpA, estimated spending on IT by channel, 2008 51
Figure 19: Arnoldo Mondadori Editore SpA, estimated spending by IT segment, 2008 54
Figure 20: Arnoldo Mondadori Editore SpA, estimated spending by IT sub-segment ($m), 2008 56
Figure 21: Arnoldo Mondadori Editore SpA, estimated spending on IT by channel, 2008 58
Figure 22: Gruppo Editoriale L’espresso SpA, estimated spending by IT segment, 2008 61
Figure 23: Gruppo Editoriale L’espresso SpA, estimated spending by IT sub-segment ($m), 2008 63
Figure 24: Gruppo Editoriale L’espresso SpA, estimated spending on IT by channel, 2008 65
Figure 25: Tiscali SpA, estimated spending by IT segment, 2008 68
Figure 26: Tiscali SpA, estimated spending by IT sub-segment ($m), 2008 70
Figure 27: Tiscali SpA, estimated spending on IT by channel, 2008 72
Figure 28: Fastweb SpA, estimated spending by IT segment, 2008 75
Figure 29: Fastweb SpA, estimated spending by IT sub-segment ($m), 2008 77
Figure 30: Fastweb SpA, estimated spending on IT by channel, 2008 79
Figure 31: Istituto Poligrafico e Zecca Dello Stato - Societa’ Per Azioni In Bre, estimated spending by IT segment, 2008 82
Figure 32: Istituto Poligrafico e Zecca Dello Stato - Societa’ Per Azioni In Bre, estimated spending by IT sub-segment ($m), 2008 84
Figure 33: Istituto Poligrafico e Zecca Dello Stato - Societa’ Per Azioni In Bre, estimated spending on IT by channel, 2008 86
Figure 34: Research methodology 88


LIST OF TABLES
Table 1: IT segments and sub segments 10
Table 2: Channel definitions 11
Table 3: Media industry, Italy, estimated spending on IT ($m), 2008 and 2009 13
Table 4: Media industry, Italy, estimated spending by technology segment ($m), 2008 15
Table 5: Media industry, Italy, estimated spending on IT by channel ($m), 2008 17
Table 6: Compagnie Industriale Riunite SpA - CIR, IT budget estimates (%), 2008–09 18
Table 7: Compagnie Industriale Riunite SpA - CIR, IT budget by estimated entity (as % of overall IT budget), 2008 18
Table 8: Compagnie Industriale Riunite SpA - CIR, estimated spending by IT segment, 2008 20
Table 9: Compagnie Industriale Riunite SpA - CIR, estimated spending by IT sub-segment, 2008 22
Table 10: Compagnie Industriale Riunite SpA - CIR, estimated spending on IT by channel, 2008 24
Table 11: Rizzoli Corriere Della Sera Mediagroup SpA, IT budget estimates (%), 2008–09 25
Table 12: Rizzoli Corriere Della Sera Mediagroup SpA, estimated IT budget by entity (as % of overall IT budget), 2008 25
Table 13: Rizzoli Corriere Della Sera Mediagroup SpA, estimated spending by IT segment, 2008 27
Table 14: Rizzoli Corriere Della Sera Mediagroup SpA, estimated spending by IT sub-segment, 2008 29
Table 15: Rizzoli Corriere Della Sera Mediagroup SpA, estimated spending on IT by channel, 2008 31
Table 16: Rai Radiotelevisione Italiana SPA, IT budget estimates (%), 2008–09 32
Table 17: Rai Radiotelevisione Italiana SPA, estimated IT budget by entity (as % of overall IT budget), 2008 32
Table 18: Rai Radiotelevisione Italiana SPA, estimated spending by IT segment, 2008 34
Table 19: Rai Radiotelevisione Italiana SPA, estimated spending by IT sub-segment, 2008 36
Table 20: Rai Radiotelevisione Italiana SPA, estimated spending on IT by channel, 2008 38
Table 21: RCS Media Group SpA, IT budget estimates (%), 2008–09 39
Table 22: RCS Media Group SpA, estimated IT budget by entity (as % of overall IT budget), 2008 39
Table 23: RCS Media Group SpA, estimated spending by IT segment, 2008 41
Table 24: RCS Media Group SpA, estimated spending by IT sub-segment, 2008 43
Table 25: RCS Media Group SpA, estimated spending on IT by channel, 2008 45
Table 26: Seat Pagine Gialle SpA, IT budget estimates (%), 2008–09 46
Table 27: Seat Pagine Gialle SpA, estimated IT budget by entity (as % of overall IT budget), 2008 46
Table 28: Seat Pagine Gialle SpA, estimated spending by IT segment, 2008 48
Table 29: Seat Pagine Gialle SpA, estimated spending by IT sub-segment, 2008 50
Table 30: Seat Pagine Gialle SpA, estimated spending on IT by channel, 2008 52
Table 31: Arnoldo Mondadori Editore SpA, IT budget estimates (%), 2008–09 53
Table 32: Arnoldo Mondadori Editore SpA, estimated IT budget by entity (as % of overall IT budget), 2008 53
Table 33: Arnoldo Mondadori Editore SpA, estimated spending by IT segment, 2008 55
Table 34: Arnoldo Mondadori Editore SpA, estimated spending by IT sub-segment, 2008 57
Table 35: Arnoldo Mondadori Editore SpA, estimated spending on IT by channel, 2008 59
Table 36: Gruppo Editoriale L’espresso SpA, IT budget estimates(%), 2008–09 60
Table 37: Gruppo Editoriale L’espresso SpA, estimated IT budget by entity (as % of overall IT budget), 2008 60
Table 38: Gruppo Editoriale L’espresso SpA, estimated spending by IT segment, 2008 62
Table 39: Gruppo Editoriale L’espresso SpA, estimated spending by IT sub-segment, 2008 64
Table 40: Gruppo Editoriale L’espresso SpA, estimated spending on IT by channel, 2008 66
Table 41: Tiscali SpA, IT budget estimates (%), 2008–09 67
Table 42: Tiscali SpA, estimated IT budget by entity (as % of overall IT budget), 2008 67
Table 43: Tiscali SpA, estimated spending by IT segment, 2008 69
Table 44: Tiscali SpA, estimated spending by IT sub-segment, 2008 71
Table 45: Tiscali SpA, estimated spending on IT by channel, 2008 73
Table 46: Fastweb SpA, IT budget estimates (%), 2008–09 74
Table 47: Fastweb SpA, estimated IT budget by entity (as % of overall IT budget), 2008 74
Table 48: Fastweb SpA, estimated spending by IT segment, 2008 76
Table 49: Fastweb SpA, estimated spending by IT sub-segment, 2008 78
Table 50: Fastweb SpA, estimated spending on IT by channel, 2008 80
Table 51: Istituto Poligrafico e Zecca Dello Stato - Societa’ Per Azioni In Bre, IT budget estimates (%), 2008–09 81
Table 52: Istituto Poligrafico e Zecca Dello Stato - Societa’ Per Azioni In Bre, estimated IT budget by entity (as % of overall IT budget), 2008 81
Table 53: Istituto Poligrafico e Zecca Dello Stato - Societa’ Per Azioni In Bre, estimated spending by IT segment, 2008 83
Table 54: Istituto Poligrafico e Zecca Dello Stato - Societa’ Per Azioni In Bre, estimated spending by IT sub-segment, 2008 85
Table 55: Istituto Poligrafico e Zecca Dello Stato - Societa’ Per Azioni In Bre, estimated spending on IT by channel, 2008 87


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