Top 10 Companies in Italy Professional Services Industry: IT Spending Predictor 2009

Introduction

This databook provides insight into the top 10 companies in Italy professional services industry in terms of their estimated IT spend.

Scope

*Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending

*A breakdown of the estimated IT budget by technology for each of the top 10 companies

*A breakdown of the estimated IT budget by channel for each of the top 10 companies

Highlights

The top 10 companies in Italy professional services industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 36% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 35% of the total estimated IT spending by these companies.

Reasons to Purchase

*Understand the IT budget breakdown in various organization types and identify notable areas of allocation

*Build lists of organizations with top IT expenditure in your target markets

*Leverage IT spending pattern information to tailor account targeting based on company demographics


Report Highlights
Highlights

The top 10 companies in Italy professional services industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 36% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 35% of the total estimated IT spending by these companies.


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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
INTRODUCTION 9
Reasons to Purchase 9
Definitions 10
ITALY PROFESSIONAL SERVICES: ESTIMATED SPENDING ON IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
CARAT ITALIA SPA 18
Budget overview 18
Carat Italia SpA, estimated spending on IT 19
Carat Italia SpA, estimated IT spending by channel 23
VIZEUM SPA 25
Budget overview 25
Vizeum SpA, estimated spending on IT 26
Vizeum SpA, estimated IT spending by channel 30
HACHETTE RUSCONI PUBBLICITA’ SPA 32
Budget overview 32
Hachette Rusconi Pubblicita’ SpA, estimated spending on IT 33
Hachette Rusconi Pubblicita’ SpA, estimated IT spending by channel 37
TECNOCASA FRANCHISING SPA 39
Budget overview 39
Tecnocasa Franchising SpA, estimated spending on IT 40
Tecnocasa Franchising SpA, estimated IT spending by channel 44
ART’E’ SPA 46
Budget overview 46
Art’e’ SpA, estimated spending on IT 47
Art’e’ SpA, estimated IT spending by channel 51
MAXUS SRL 53
Budget overview 53
Maxus SRL, estimated spending on IT 54
Maxus SRL, estimated IT spending by channel 58
BLUMEDIA SRL 60
Budget overview 60
Blumedia SRL, estimated spending on IT 61
Blumedia SRL, estimated IT spending by channel 65
CLIFFORD CHANCE STUDIO LEGALE ASSOCIATO 67
Budget overview 67
Clifford Chance Studio Legale Associato, estimated spending on IT 68
Clifford Chance Studio Legale Associato, estimated IT spending by channel 72
Y & R ROMA SRL 74
Budget overview 74
Y & R Roma SRL, estimated spending on IT 75
Y & R Roma SRL, estimated IT spending by channel 79
COMEDI SPA 81
Budget overview 81
Comedi SpA, estimated spending on IT 82
Comedi SpA, estimated IT spending by channel 86
APPENDIX 88
Methodology 88
Further reading 89
How to contact experts in your industry 89
Disclaimer 89


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LIST OF FIGURES
Figure 1: Professional services industry, Italy, spending on IT ($m), 2008 and 2009 12
Figure 2: Professional services industry, Italy, estimated spending by technology segment ($m), 2008 14
Figure 3: Professional services industry, Italy, estimated spending on IT by channel ($m), 2008 16
Figure 4: Carat Italia SpA, estimated spending by IT segment, 2008 19
Figure 5: Carat Italia SpA, estimated spending by IT sub-segment ($m), 2008 21
Figure 6: Carat Italia SpA, estimated spending on IT by channel, 2008 23
Figure 7: Vizeum SpA, estimated spending by IT segment, 2008 26
Figure 8: Vizeum SpA, estimated spending by IT sub-segment ($m), 2008 28
Figure 9: Vizeum SpA, estimated spending on IT by channel, 2008 30
Figure 10: Hachette Rusconi Pubblicita’ SpA, estimated spending by IT segment, 2008 33
Figure 11: Hachette Rusconi Pubblicita’ SpA, estimated spending by IT sub-segment ($m), 2008 35
Figure 12: Hachette Rusconi Pubblicita’ SpA, estimated spending on IT by channel, 2008 37
Figure 13: Tecnocasa Franchising SpA, estimated spending by IT segment, 2008 40
Figure 14: Tecnocasa Franchising SpA, estimated spending by IT sub-segment ($m), 2008 42
Figure 15: Tecnocasa Franchising SpA, estimated spending on IT by channel, 2008 44
Figure 16: Art’e’ SpA, estimated spending by IT segment, 2008 47
Figure 17: Art’e’ SpA, estimated spending by IT sub-segment ($m), 2008 49
Figure 18: Art’e’ SpA, estimated spending on IT by channel, 2008 51
Figure 19: Maxus SRL, estimated spending by IT segment, 2008 54
Figure 20: Maxus SRL, estimated spending by IT sub-segment ($m), 2008 56
Figure 21: Maxus SRL, estimated spending on IT by channel, 2008 58
Figure 22: Blumedia SRL, estimated spending by IT segment, 2008 61
Figure 23: Blumedia SRL, estimated spending by IT sub-segment ($m), 2008 63
Figure 24: Blumedia SRL, estimated spending on IT by channel, 2008 65
Figure 25: Clifford Chance Studio Legale Associato, estimated spending by IT segment, 2008 68
Figure 26: Clifford Chance Studio Legale Associato, estimated spending by IT sub-segment ($m), 2008 70
Figure 27: Clifford Chance Studio Legale Associato, estimated spending on IT by channel, 2008 72
Figure 28: Y & R Roma SRL, estimated spending by IT segment, 2008 75
Figure 29: Y & R Roma SRL, estimated spending by IT sub-segment ($m), 2008 77
Figure 30: Y & R Roma SRL, estimated spending on IT by channel, 2008 79
Figure 31: Comedi SpA, estimated spending by IT segment, 2008 82
Figure 32: Comedi SpA, estimated spending by IT sub-segment ($m), 2008 84
Figure 33: Comedi SpA, estimated spending on IT by channel, 2008 86
Figure 34: Research methodology 88


LIST OF TABLES
Table 1: IT segments and sub segments 10
Table 2: Channel definitions 11
Table 3: Professional services industry, Italy, estimated spending on IT ($m), 2008 and 2009 13
Table 4: Professional services industry, Italy, estimated spending by technology segment ($m), 2008 15
Table 5: Professional services industry, Italy, estimated spending on IT by channel ($m), 2008 17
Table 6: Carat Italia SpA, IT budget estimates (%), 2008–09 18
Table 7: Carat Italia SpA, IT budget by estimated entity (as % of overall IT budget), 2008 18
Table 8: Carat Italia SpA, estimated spending by IT segment, 2008 20
Table 9: Carat Italia SpA, estimated spending by IT sub-segment, 2008 22
Table 10: Carat Italia SpA, estimated spending on IT by channel, 2008 24
Table 11: Vizeum SpA, IT budget estimates (%), 2008–09 25
Table 12: Vizeum SpA, estimated IT budget by entity (as % of overall IT budget), 2008 25
Table 13: Vizeum SpA, estimated spending by IT segment, 2008 27
Table 14: Vizeum SpA, estimated spending by IT sub-segment, 2008 29
Table 15: Vizeum SpA, estimated spending on IT by channel, 2008 31
Table 16: Hachette Rusconi Pubblicita’ SpA, IT budget estimates (%), 2008–09 32
Table 17: Hachette Rusconi Pubblicita’ SpA, estimated IT budget by entity (as % of overall IT budget), 2008 32
Table 18: Hachette Rusconi Pubblicita’ SpA, estimated spending by IT segment, 2008 34
Table 19: Hachette Rusconi Pubblicita’ SpA, estimated spending by IT sub-segment, 2008 36
Table 20: Hachette Rusconi Pubblicita’ SpA, estimated spending on IT by channel, 2008 38
Table 21: Tecnocasa Franchising SpA, IT budget estimates (%), 2008–09 39
Table 22: Tecnocasa Franchising SpA, estimated IT budget by entity (as % of overall IT budget), 2008 39
Table 23: Tecnocasa Franchising SpA, estimated spending by IT segment, 2008 41
Table 24: Tecnocasa Franchising SpA, estimated spending by IT sub-segment, 2008 43
Table 25: Tecnocasa Franchising SpA, estimated spending on IT by channel, 2008 45
Table 26: Art’e’ SpA, IT budget estimates (%), 2008–09 46
Table 27: Art’e’ SpA, estimated IT budget by entity (as % of overall IT budget), 2008 46
Table 28: Art’e’ SpA, estimated spending by IT segment, 2008 48
Table 29: Art’e’ SpA, estimated spending by IT sub-segment, 2008 50
Table 30: Art’e’ SpA, estimated spending on IT by channel, 2008 52
Table 31: Maxus SRL, IT budget estimates (%), 2008–09 53
Table 32: Maxus SRL, estimated IT budget by entity (as % of overall IT budget), 2008 53
Table 33: Maxus SRL, estimated spending by IT segment, 2008 55
Table 34: Maxus SRL, estimated spending by IT sub-segment, 2008 57
Table 35: Maxus SRL, estimated spending on IT by channel, 2008 59
Table 36: Blumedia SRL, IT budget estimates(%), 2008–09 60
Table 37: Blumedia SRL, estimated IT budget by entity (as % of overall IT budget), 2008 60
Table 38: Blumedia SRL, estimated spending by IT segment, 2008 62
Table 39: Blumedia SRL, estimated spending by IT sub-segment, 2008 64
Table 40: Blumedia SRL, estimated spending on IT by channel, 2008 66
Table 41: Clifford Chance Studio Legale Associato, IT budget estimates (%), 2008–09 67
Table 42: Clifford Chance Studio Legale Associato, estimated IT budget by entity (as % of overall IT budget), 2008 67
Table 43: Clifford Chance Studio Legale Associato, estimated spending by IT segment, 2008 69
Table 44: Clifford Chance Studio Legale Associato, estimated spending by IT sub-segment, 2008 71
Table 45: Clifford Chance Studio Legale Associato, estimated spending on IT by channel, 2008 73
Table 46: Y & R Roma SRL, IT budget estimates (%), 2008–09 74
Table 47: Y & R Roma SRL, estimated IT budget by entity (as % of overall IT budget), 2008 74
Table 48: Y & R Roma SRL, estimated spending by IT segment, 2008 76
Table 49: Y & R Roma SRL, estimated spending by IT sub-segment, 2008 78
Table 50: Y & R Roma SRL, estimated spending on IT by channel, 2008 80
Table 51: Comedi SpA, IT budget estimates (%), 2008–09 81
Table 52: Comedi SpA, estimated IT budget by entity (as % of overall IT budget), 2008 81
Table 53: Comedi SpA, estimated spending by IT segment, 2008 83
Table 54: Comedi SpA, estimated spending by IT sub-segment, 2008 85
Table 55: Comedi SpA, estimated spending on IT by channel, 2008 87


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