Top 10 Companies in Italy Retail Industry: IT Spending Predictor 2009

Introduction

This databook provides insight into the top 10 companies in Italy retail industry in terms of their estimated IT spend.

Scope

*Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending

*Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending

*A breakdown of the estimated IT budget by channel for each of the top 10 companies

Highlights

The top 10 companies in Italy retail industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 32% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 38% of the total estimated IT spending by these companies.

Reasons to Purchase

*Understand the IT budget breakdown in various organization types and identify notable areas of allocation

*Build lists of organizations with top IT expenditure in your target markets

*Leverage IT spending pattern information to tailor account targeting based on company demographics


Report Highlights
Highlights

The top 10 companies in Italy retail industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 32% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 38% of the total estimated IT spending by these companies.


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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
INTRODUCTION 9
Reasons to Purchase 9
Definitions 10
ITALY RETAIL: ESTIMATED SPENDING ON IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
AUCHAN SPA 18
Budget overview 18
Auchan SpA, estimated spending on IT 19
Auchan SpA, estimated IT spending by channel 23
S S C SOCIETA’ SVILUPPO COMMERCIALE SRL IN SIGLA S S C SRL 25
Budget overview 25
S S C Societa’ Sviluppo Commerciale Srl In Sigla S S C Srl, estimated spending on IT 26
S S C Societa’ Sviluppo Commerciale Srl In Sigla S S C Srl, estimated IT spending by channel 30
SMA SPA 32
Budget overview 32
SMA SpA, estimated spending on IT 33
SMA SpA, estimated IT spending by channel 37
MEDIAMARKET SPA 39
Budget overview 39
Mediamarket SpA, estimated spending on IT 40
Mediamarket SpA, estimated IT spending by channel 44
IPER MONTEBELLO SPA 46
Budget overview 46
Iper Montebello SpA, estimated spending on IT 47
Iper Montebello SpA, estimated IT spending by channel 51
GECOS - GENERALE DI COMMERCIO E SERVIZI SPA 53
Budget overview 53
GECOS - Generale Di Commercio E Servizi SpA, estimated spending on IT 54
GECOS - Generale Di Commercio E Servizi SpA, estimated IT spending by channel 58
SUPERMERCATI PAM SPA 60
Budget overview 60
Supermercati Pam SpA, estimated spending on IT 61
Supermercati Pam SpA, estimated IT spending by channel 65
BENETTON GROUP SPA 67
Budget overview 67
Benetton Group SpA, estimated spending on IT 68
Benetton Group SpA, estimated IT spending by channel 72
UNIEURO SPA 74
Budget overview 74
Unieuro SpA, estimated spending on IT 75
Unieuro SpA, estimated IT spending by channel 79
RINASCENTE/UPIM SRL 81
Budget overview 81
Rinascente/Upim Srl, estimated spending on IT 82
Rinascente/Upim Srl, estimated IT spending by channel 86
APPENDIX 88
Methodology 88
Further reading 89
How to contact experts in your industry 89
Disclaimer 89


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LIST OF FIGURES
Figure 1: Retail industry, Italy, spending on IT ($m), 2008 and 2009 12
Figure 2: Retail industry, Italy, estimated spending by technology segment ($m), 2008 14
Figure 3: Retail industry, Italy, estimated spending on IT by channel ($m), 2008 16
Figure 4: Auchan SpA, estimated spending by IT segment, 2008 19
Figure 5: Auchan SpA, estimated spending by IT sub-segment ($m), 2008 21
Figure 6: Auchan SpA, estimated spending on IT by channel, 2008 23
Figure 7: S S C Societa’ Sviluppo Commerciale Srl In Sigla S S C Srl, estimated spending by IT segment, 2008 26
Figure 8: S S C Societa’ Sviluppo Commerciale Srl In Sigla S S C Srl, estimated spending by IT sub-segment ($m), 2008 28
Figure 9: S S C Societa’ Sviluppo Commerciale Srl In Sigla S S C Srl, estimated spending on IT by channel, 2008 30
Figure 10: SMA SpA, estimated spending by IT segment, 2008 33
Figure 11: SMA SpA, estimated spending by IT sub-segment ($m), 2008 35
Figure 12: SMA SpA, estimated spending on IT by channel, 2008 37
Figure 13: Mediamarket SpA, estimated spending by IT segment, 2008 40
Figure 14: Mediamarket SpA, estimated spending by IT sub-segment ($m), 2008 42
Figure 15: Mediamarket SpA, estimated spending on IT by channel, 2008 44
Figure 16: Iper Montebello SpA, estimated spending by IT segment, 2008 47
Figure 17: Iper Montebello SpA, estimated spending by IT sub-segment ($m), 2008 49
Figure 18: Iper Montebello SpA, estimated spending on IT by channel, 2008 51
Figure 19: GECOS - Generale Di Commercio E Servizi SpA, estimated spending by IT segment, 2008 54
Figure 20: GECOS - Generale Di Commercio E Servizi SpA, estimated spending by IT sub-segment ($m), 2008 56
Figure 21: GECOS - Generale Di Commercio E Servizi SpA, estimated spending on IT by channel, 2008 58
Figure 22: Supermercati Pam SpA, estimated spending by IT segment, 2008 61
Figure 23: Supermercati Pam SpA, estimated spending by IT sub-segment ($m), 2008 63
Figure 24: Supermercati Pam SpA, estimated spending on IT by channel, 2008 65
Figure 25: Benetton Group SpA, estimated spending by IT segment, 2008 68
Figure 26: Benetton Group SpA, estimated spending by IT sub-segment ($m), 2008 70
Figure 27: Benetton Group SpA, estimated spending on IT by channel, 2008 72
Figure 28: Unieuro SpA, estimated spending by IT segment, 2008 75
Figure 29: Unieuro SpA, estimated spending by IT sub-segment ($m), 2008 77
Figure 30: Unieuro SpA, estimated spending on IT by channel, 2008 79
Figure 31: Rinascente/Upim Srl, estimated spending by IT segment, 2008 82
Figure 32: Rinascente/Upim Srl, estimated spending by IT sub-segment ($m), 2008 84
Figure 33: Rinascente/Upim Srl, estimated spending on IT by channel, 2008 86
Figure 34: Research methodology 88


LIST OF TABLES
Table 1: IT segments and sub segments 10
Table 2: Channel definitions 11
Table 3: Retail industry, Italy, estimated spending on IT ($m), 2008 and 2009 13
Table 4: Retail industry, Italy, estimated spending by technology segment ($m), 2008 15
Table 5: Retail industry, Italy, estimated spending on IT by channel ($m), 2008 17
Table 6: Auchan SpA, IT budget estimates (%), 2008–09 18
Table 7: Auchan SpA, IT budget by estimated entity (as % of overall IT budget), 2008 18
Table 8: Auchan SpA, estimated spending by IT segment, 2008 20
Table 9: Auchan SpA, estimated spending by IT sub-segment, 2008 22
Table 10: Auchan SpA, estimated spending on IT by channel, 2008 24
Table 11: S S C Societa’ Sviluppo Commerciale Srl In Sigla S S C Srl, IT budget estimates (%), 2008–09 25
Table 12: S S C Societa’ Sviluppo Commerciale Srl In Sigla S S C Srl, estimated IT budget by entity (as % of overall IT budget), 2008 25
Table 13: S S C Societa’ Sviluppo Commerciale Srl In Sigla S S C Srl, estimated spending by IT segment, 2008 27
Table 14: S S C Societa’ Sviluppo Commerciale Srl In Sigla S S C Srl, estimated spending by IT sub-segment, 2008 29
Table 15: S S C Societa’ Sviluppo Commerciale Srl In Sigla S S C Srl, estimated spending on IT by channel, 2008 31
Table 16: SMA SpA, IT budget estimates (%), 2008–09 32
Table 17: SMA SpA, estimated IT budget by entity (as % of overall IT budget), 2008 32
Table 18: SMA SpA, estimated spending by IT segment, 2008 34
Table 19: SMA SpA, estimated spending by IT sub-segment, 2008 36
Table 20: SMA SpA, estimated spending on IT by channel, 2008 38
Table 21: Mediamarket SpA, IT budget estimates (%), 2008–09 39
Table 22: Mediamarket SpA, estimated IT budget by entity (as % of overall IT budget), 2008 39
Table 23: Mediamarket SpA, estimated spending by IT segment, 2008 41
Table 24: Mediamarket SpA, estimated spending by IT sub-segment, 2008 43
Table 25: Mediamarket SpA, estimated spending on IT by channel, 2008 45
Table 26: Iper Montebello SpA, IT budget estimates (%), 2008–09 46
Table 27: Iper Montebello SpA, estimated IT budget by entity (as % of overall IT budget), 2008 46
Table 28: Iper Montebello SpA, estimated spending by IT segment, 2008 48
Table 29: Iper Montebello SpA, estimated spending by IT sub-segment, 2008 50
Table 30: Iper Montebello SpA, estimated spending on IT by channel, 2008 52
Table 31: GECOS - Generale Di Commercio E Servizi SpA, IT budget estimates (%), 2008–09 53
Table 32: GECOS - Generale Di Commercio E Servizi SpA, estimated IT budget by entity (as % of overall IT budget), 2008 53
Table 33: GECOS - Generale Di Commercio E Servizi SpA, estimated spending by IT segment, 2008 55
Table 34: GECOS - Generale Di Commercio E Servizi SpA, estimated spending by IT sub-segment, 2008 57
Table 35: GECOS - Generale Di Commercio E Servizi SpA, estimated spending on IT by channel, 2008 59
Table 36: Supermercati Pam SpA, IT budget estimates(%), 2008–09 60
Table 37: Supermercati Pam SpA, estimated IT budget by entity (as % of overall IT budget), 2008 60
Table 38: Supermercati Pam SpA, estimated spending by IT segment, 2008 62
Table 39: Supermercati Pam SpA, estimated spending by IT sub-segment, 2008 64
Table 40: Supermercati Pam SpA, estimated spending on IT by channel, 2008 66
Table 41: Benetton Group SpA, IT budget estimates (%), 2008–09 67
Table 42: Benetton Group SpA, estimated IT budget by entity (as % of overall IT budget), 2008 67
Table 43: Benetton Group SpA, estimated spending by IT segment, 2008 69
Table 44: Benetton Group SpA, estimated spending by IT sub-segment, 2008 71
Table 45: Benetton Group SpA, estimated spending on IT by channel, 2008 73
Table 46: Unieuro SpA, IT budget estimates (%), 2008–09 74
Table 47: Unieuro SpA, estimated IT budget by entity (as % of overall IT budget), 2008 74
Table 48: Unieuro SpA, estimated spending by IT segment, 2008 76
Table 49: Unieuro SpA, estimated spending by IT sub-segment, 2008 78
Table 50: Unieuro SpA, estimated spending on IT by channel, 2008 80
Table 51: Rinascente/Upim Srl, IT budget estimates (%), 2008–09 81
Table 52: Rinascente/Upim Srl, estimated IT budget by entity (as % of overall IT budget), 2008 81
Table 53: Rinascente/Upim Srl, estimated spending by IT segment, 2008 83
Table 54: Rinascente/Upim Srl, estimated spending by IT sub-segment, 2008 85
Table 55: Rinascente/Upim Srl, estimated spending on IT by channel, 2008 87


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