Top 10 Companies in the Japanese Media Industry: IT Spending Predictor 2010

Introduction
This databook provides estimates of IT spending for the top 10 companies in the Japanese Media industry. The databook is a comprehensive source of IT spending by company, including assessment by technology and channel. The databook also provides information on the IT contracts of these companies where available.

Scope of the report

* Datamonitor's view of the top 10 companies in the Japanese Media sector in terms of IT spending
* A breakdown of the estimated IT budget by technology for each of the top 10 companies
* A breakdown of the estimated IT budget by channel for each of the top 10 companies
* Details of IT services contracts by company where available

Highlights

The top 10 companies in the Japanese media industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 27% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. Internal IT alone accounted for approximately 33% of the total estimated IT spending by these companies. Dentsu Inc. remained the leading company in terms of IT spending, followed by Japan Broadcasting Corporation and Fuji Media Holdings, Inc.

Reasons to Purchase

* Gain insight into IT budget breakdown of top10 companies in Japanese media industry and identify notable areas of allocation
* Identify organizations with top IT expenditures in your target markets
* Leverage IT spending pattern information to tailor account targeting based on company demographics
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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
TABLE OF CONTENTS 2
LIST OF FIGURES 4
INTRODUCTION 9
Reasons to purchase 9
Definitions 9
JAPANESE MEDIA INDUSTRY: ESTIMATED SPENDING ON IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
DENTSU INC. 18
Budget overview 18
Dentsu Inc., estimated spending on IT 19
Dentsu Inc., estimated IT spending by channel 23
JAPAN BROADCASTING CORPORATION 25
Budget overview 25
Japan Broadcasting Corporation, estimated spending on IT 26
Japan Broadcasting Corporation, estimated IT spending by channel 30
FUJI MEDIA HOLDINGS, INC. 32
Budget overview 32
Fuji Media Holdings, Inc., estimated spending on IT 33
Fuji Media Holdings, Inc., estimated IT spending by channel 37
RECRUIT CO.,LTD. 39
Budget overview 39
Recruit Co.,Ltd., estimated spending on IT 40
Recruit Co.,Ltd., estimated IT spending by channel 44
ASATSU-DK INC. 46
Budget overview 46
Asatsu-DK Inc., estimated spending on IT 47
Asatsu-DK Inc., estimated IT spending by channel 51
TOKYO BROADCASTING SYSTEM HOLDINGS, INC. 53
Budget overview 53
Tokyo Broadcasting System Holdings, Inc., estimated spending on IT 54
Tokyo Broadcasting System Holdings, Inc., estimated IT spending by channel 58
NIPPON TELEVISION NETWORK CORPORATION 60
Budget overview 60
Nippon Television Network Corporation, estimated spending on IT 61
Nippon Television Network Corporation, estimated IT spending by channel 65
KOKUYO CO LTD 67
Budget overview 67
Kokuyo Co Ltd, estimated spending on IT 68
Kokuyo Co Ltd, estimated IT spending by channel 72
JUPITER TELECOMMUNICATIONS COMPANY LIMITED 74
Budget overview 74
Jupiter Telecommunications Company Limited, estimated spending on IT 75
Jupiter Telecommunications Company Limited, estimated IT spending by channel 79
Jupiter Telecommunications Company Limited, IT contracts 81
THE CHUNICHI SHIMBUN 83
Budget overview 83
The Chunichi Shimbun, estimated spending on IT 84
The Chunichi Shimbun, estimated IT spending by channel 88
APPENDIX 90
Methodology 90
Further reading 91
Disclaimer 92

LIST OF FIGURES
Figure 1: Top ten companies in the Japanese media industry, estimated spending on IT ($m),
2009 and 2010 12
Figure 2: Top ten companies in the Japanese media industry, estimated spending by technology
segment ($m), 2009 14
Figure 3: Top ten companies in the Japanese media industry, estimated spending on IT by
channel ($m), 2009 16
Figure 4: Dentsu Inc., estimated spending by IT segment ($m), 2009 19
Figure 5: Dentsu Inc., estimated spending by IT sub-segment ($m), 2009 21
Figure 6: Dentsu Inc., estimated spending on IT by channel (%), 2009 23
Figure 7: Japan Broadcasting Corporation, estimated spending by IT segment (%), 2009 26
Figure 8: Japan Broadcasting Corporation, estimated spending by IT sub-segment ($m), 2009 28
Figure 9: Japan Broadcasting Corporation, estimated spending on IT by channel (%), 2009 30
Figure 10: Fuji Media Holdings, Inc., estimated spending by IT segment (%), 2009 33
Figure 11: Fuji Media Holdings, Inc., estimated spending by IT sub-segment ($m), 2009 35
Figure 12: Fuji Media Holdings, Inc., estimated spending on IT by channel (%), 2009 37
Figure 13: Recruit Co.,Ltd., estimated spending by IT segment (%), 2009 40
Figure 14: Recruit Co.,Ltd., estimated spending by IT sub-segment ($m), 2009 42
Figure 15: Recruit Co.,Ltd., estimated spending on IT by channel (%), 2009 44
Figure 16: Asatsu-DK Inc., estimated spending by IT segment, 2009 47
Figure 17: Asatsu-DK Inc., estimated spending by IT sub-segment ($m), 2009 49
Figure 18: Asatsu-DK Inc., estimated spending on IT by channel (%), 2009 51
Figure 19: Tokyo Broadcasting System Holdings, Inc., estimated spending by IT segment (%),
2009 54
Figure 20: Tokyo Broadcasting System Holdings, Inc., estimated spending by IT sub-segment
($m), 2009 56
Figure 21: Tokyo Broadcasting System Holdings, Inc., estimated spending on IT by channel (%),
2009 58
Figure 22: Nippon Television Network Corporation, estimated spending by IT segment (%), 2009 61
Figure 23: Nippon Television Network Corporation, estimated spending by IT sub-segment ($m),
2009 63
Figure 24: Nippon Television Network Corporation, estimated spending on IT by channel (%), 200965
Figure 25: Kokuyo Co Ltd, estimated spending by IT segment (%), 2009 68
Figure 26: Kokuyo Co Ltd, estimated spending by IT sub-segment ($m), 2009 70
Figure 27: Kokuyo Co Ltd, estimated spending on IT by channel (%), 2009 72
Figure 28: Jupiter Telecommunications Company Limited, estimated spending by IT segment (%),
2009 75
Figure 29: Jupiter Telecommunications Company Limited, estimated spending by IT sub-segment
($m), 2009 77
Figure 30: Jupiter Telecommunications Company Limited, estimated spending on IT by channel
(%), 2009 79
Figure 31: The Chunichi Shimbun, estimated spending by IT segment, 2009 84
Figure 32: The Chunichi Shimbun, estimated spending by IT sub-segment ($m), 2009 86
Figure 33: The Chunichi Shimbun, estimated spending on IT by channel (%), 2009 88

LIST OF TABLES
Table 1: Definitions: IT segments and sub segments 10
Table 2: Definitions: channels 11
Table 3: Top ten companies in the Japanese media industry, estimated spending on IT ($m), 2009
and 2010 13
Table 4: Top ten companies in the Japanese media industry, estimated spending by technology
segment ($m), 2009 15
Table 5: Top ten companies in the Japanese media industry, estimated spending on IT by channel
($m), 2009 17
Table 6: Dentsu Inc., IT budget estimates (%), 2009–10 18
Table 7: Dentsu Inc., IT budget by estimated entity (as % of overall IT budget), 2009 18
Table 8: Dentsu Inc., estimated spending by IT segment ($m), 2009 20
Table 9: Dentsu Inc., estimated spending by IT sub-segment ($m), 2009 22
Table 10: Dentsu Inc., estimated spending on IT by channel ($m), 2009 24
Table 11: Japan Broadcasting Corporation, IT budget estimates (%), 2009–10 25
Table 12: Japan Broadcasting Corporation, estimated IT budget by entity (as % of overall IT
budget), 2009 25
Table 13: Japan Broadcasting Corporation, estimated spending by IT segment ($m), 2009 27
Table 14: Japan Broadcasting Corporation, estimated spending by IT sub-segment ($m), 2009 29
Table 15: Japan Broadcasting Corporation, estimated spending on IT by channel ($m), 2009 31
Table 16: Fuji Media Holdings, Inc., IT budget estimates (%), 2009–10 32
Table 17: Fuji Media Holdings, Inc., estimated IT budget by entity (as % of overall IT budget), 200932
Table 18: Fuji Media Holdings, Inc., estimated spending by IT segment ($m), 2009 34
Table 19: Fuji Media Holdings, Inc., estimated spending by IT sub-segment ($m), 2009 36
Table 20: Fuji Media Holdings, Inc., estimated spending on IT by channel ($m), 2009 38
Table 21: Recruit Co.,Ltd., IT budget estimates (%), 2009–10 39
Table 22: Recruit Co.,Ltd., estimated IT budget by entity (as % of overall IT budget), 2009 39
Table 23: Recruit Co.,Ltd., estimated spending by IT segment ($m), 2009 41
Table 24: Recruit Co.,Ltd., estimated spending by IT sub-segment ($m), 2009 43
Table 25: Recruit Co.,Ltd., estimated spending on IT by channel ($m), 2009 45
Table 26: Asatsu-DK Inc., IT budget estimates (%), 2009–10 46
Table 27: Asatsu-DK Inc., estimated IT budget by entity (as % of overall IT budget), 2009 46
Table 28: Asatsu-DK Inc., estimated spending by IT segment (%), 2009 48
Table 29: Asatsu-DK Inc., estimated spending by IT sub-segment ($m), 2009 50
Table 30: Asatsu-DK Inc., estimated spending on IT by channel ($m), 2009 52
Table 31: Tokyo Broadcasting System Holdings, Inc., IT budget estimates (%), 2009–10 53
Table 32: Tokyo Broadcasting System Holdings, Inc., estimated IT budget by entity (as % of
overall IT budget), 2009 53
Table 33: Tokyo Broadcasting System Holdings, Inc., estimated spending by IT segment ($m),
2009 55
Table 34: Tokyo Broadcasting System Holdings, Inc., estimated spending by IT sub-segment
($m), 2009 57
Table 35: Tokyo Broadcasting System Holdings, Inc., estimated spending on IT by channel ($m),
2009 59
Table 36: Nippon Television Network Corporation, IT budget estimates (%), 2009–10 60
Table 37: Nippon Television Network Corporation, estimated IT budget by entity (as % of overall
IT budget), 2009 60
Table 38: Nippon Television Network Corporation, estimated spending by IT segment ($m), 2009 62
Table 39: Nippon Television Network Corporation, estimated spending by IT sub-segment ($m),
2009 64
Table 40: Nippon Television Network Corporation, estimated spending on IT by channel ($m),
2009 66
Table 41: Kokuyo Co Ltd, IT budget estimates (%), 2009–10 67
Table 42: Kokuyo Co Ltd, estimated IT budget by entity (as % of overall IT budget), 2009 67
Table 43: Kokuyo Co Ltd, estimated spending by IT segment ($m), 2009 69
Table 44: Kokuyo Co Ltd, estimated spending by IT sub-segment ($m), 2009 71
Table 45: Kokuyo Co Ltd, estimated spending on IT by channel ($m), 2009 73
Table 46: Jupiter Telecommunications Company Limited, IT budget estimates (%), 2009–10 74
Table 47: Jupiter Telecommunications Company Limited, estimated IT budget by entity (as % of
overall IT budget), 2009 74
Table 48: Jupiter Telecommunications Company Limited, estimated spending by IT segment
($m), 2009 76
Table 49: Jupiter Telecommunications Company Limited, estimated spending by IT sub-segment
($m), 2009 78
Table 50: Jupiter Telecommunications Company Limited, estimated spending on IT by channel
($m), 2009 80
Table 51: IT contract: Jupiter Telecommunications Company Limited - Amdocs Ltd 81
Table 52: The Chunichi Shimbun, IT budget estimates (%), 2009–10 83
Table 53: The Chunichi Shimbun, estimated IT budget by entity (as % of overall IT budget), 2009 83
Table 54: The Chunichi Shimbun, estimated spending by IT segment ($m), 2009 85
Table 55: The Chunichi Shimbun, estimated spending by IT sub-segment ($m), 2009 87
Table 56: The Chunichi Shimbun, estimated spending on IT by channel ($m), 2009 89
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