Top 10 Companies in the UK Media Industry: IT Spending Predictor 2009

Introduction

This databook provides insight into the top 10 companies in the UK media industry in terms of their estimated IT spend.

Scope

*Datamonitor's view of the top 10 companies in this sector and geography in terms of IT spending

*A breakdown of the estimated IT budget by technology for each of the top 10 companies

*A breakdown of the estimated IT budget by channel for each of the top 10 companies

Highlights

The top 10 companies in the UK media industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 34% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 42% of the total estimated IT spending by these companies.

Reasons to Purchase

*Understand the IT budget breakdown in various organization types and identify notable areas of allocation

*Build lists of organizations with top IT expenditure in your target markets

*Leverage IT spending pattern information to tailor account targeting based on company demographics


Report Highlights
Highlights

The top 10 companies in the UK media industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 34% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. External services include product vendors, local resellers, telcos, systems integrators and specialist outsourcers. Internal IT alone accounted for approximately 42% of the total estimated IT spending by these companies.


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TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
INTRODUCTION 9
Reasons to Purchase 9
Definitions 10
UK MEDIA INDUSTRY: ESTIMATED SPENDING ON IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
REED BUSINESS 18
Budget overview 18
Reed Business, estimated spending on IT 19
Reed Business, estimated IT spending by channel 23
REED ELSEVIER 25
Budget overview 25
Reed Elsevier, estimated spending on IT 26
Reed Elsevier, estimated IT spending by channel 30
REED ELSEVIER GROUP PLC 32
Budget overview 32
Reed Elsevier Group plc, estimated spending on IT 33
Reed Elsevier Group plc, estimated IT spending by channel 37
BBC SCOTLAND 39
Budget overview 39
BBC Scotland, estimated spending on IT 40
BBC Scotland, estimated IT spending by channel 44
SONY ERICSSON MOBILE COMMUNICATIONS AB 46
Budget overview 46
Sony Ericsson Mobile Communications AB, estimated spending on IT 47
Sony Ericsson Mobile Communications AB, estimated IT spending by channel 51
BRITISH SKY BROADCASTING GROUP PLC 53
Budget overview 53
British Sky Broadcasting Group plc, estimated spending on IT 54
British Sky Broadcasting Group plc, estimated IT spending by channel 58
BBC WALES 60
Budget overview 60
BBC Wales, estimated spending on IT 61
BBC Wales, estimated IT spending by channel 65
BRITISH BROADCASTING CORP 67
Budget overview 67
British Broadcasting Corp, estimated spending on IT 68
British Broadcasting Corp, estimated IT spending by channel 72
PEARSON PLC 74
Budget overview 74
Pearson plc, estimated spending on IT 75
Pearson plc, estimated IT spending by channel 79
DAILY MAIL AND GENERAL TRUST PLC 81
Budget overview 81
Daily Mail and General Trust plc, estimated spending on IT 82
Daily Mail and General Trust plc, estimated IT spending by channel 86
APPENDIX 88
Methodology 88
Further reading 89
How to contact experts in your industry 89
Disclaimer 89


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LIST OF FIGURES
Figure 1: Media industry, UK, spending on IT ($m), 2008 and 2009 12
Figure 2: Media industry, UK, estimated spending by technology segment ($m), 2008 14
Figure 3: Media industry, UK, estimated spending on IT by channel ($m), 2008 16
Figure 4: Reed Business, estimated spending by IT segment, 2008 19
Figure 5: Reed Business, estimated spending by IT sub-segment ($m), 2008 21
Figure 6: Reed Business, estimated spending on IT by channel, 2008 23
Figure 7: Reed Elsevier, estimated spending by IT segment, 2008 26
Figure 8: Reed Elsevier, estimated spending by IT sub-segment ($m), 2008 28
Figure 9: Reed Elsevier, estimated spending on IT by channel, 2008 30
Figure 10: Reed Elsevier Group plc, estimated spending by IT segment, 2008 33
Figure 11: Reed Elsevier Group plc, estimated spending by IT sub-segment ($m), 2008 35
Figure 12: Reed Elsevier Group plc, estimated spending on IT by channel, 2008 37
Figure 13: BBC Scotland, estimated spending by IT segment, 2008 40
Figure 14: BBC Scotland, estimated spending by IT sub-segment ($m), 2008 42
Figure 15: BBC Scotland, estimated spending on IT by channel, 2008 44
Figure 16: Sony Ericsson Mobile Communications AB, estimated spending by IT segment, 2008 47
Figure 17: Sony Ericsson Mobile Communications AB, estimated spending by IT sub-segment ($m), 2008 49
Figure 18: Sony Ericsson Mobile Communications AB, estimated spending on IT by channel, 2008 51
Figure 19: British Sky Broadcasting Group plc, estimated spending by IT segment, 2008 54
Figure 20: British Sky Broadcasting Group plc, estimated spending by IT sub-segment ($m), 2008 56
Figure 21: British Sky Broadcasting Group plc, estimated spending on IT by channel, 2008 58
Figure 22: BBC Wales, estimated spending by IT segment, 2008 61
Figure 23: BBC Wales, estimated spending by IT sub-segment ($m), 2008 63
Figure 24: BBC Wales, estimated spending on IT by channel, 2008 65
Figure 25: British Broadcasting Corp, estimated spending by IT segment, 2008 68
Figure 26: British Broadcasting Corp, estimated spending by IT sub-segment ($m), 2008 70
Figure 27: British Broadcasting Corp, estimated spending on IT by channel, 2008 72
Figure 28: Pearson plc, estimated spending by IT segment, 2008 75
Figure 29: Pearson plc, estimated spending by IT sub-segment ($m), 2008 77
Figure 30: Pearson plc, estimated spending on IT by channel, 2008 79
Figure 31: Daily Mail and General Trust plc, estimated spending by IT segment, 2008 82
Figure 32: Daily Mail and General Trust plc, estimated spending by IT sub-segment ($m), 2008 84
Figure 33: Daily Mail and General Trust plc, estimated spending on IT by channel, 2008 86
Figure 34: Research methodology 88


LIST OF TABLES
Table 1: IT segments and sub segments 10
Table 2: Channel definitions 11
Table 3: Media industry, UK, estimated spending on IT ($m), 2008 and 2009 13
Table 4: Media industry, UK, estimated spending by technology segment ($m), 2008 15
Table 5: Media industry, UK, estimated spending on IT by channel ($m), 2008 17
Table 6: Reed Business, IT budget estimates (%), 2008–09 18
Table 7: Reed Business, IT budget by estimated entity (as % of overall IT budget), 2008 18
Table 8: Reed Business, estimated spending by IT segment, 2008 20
Table 9: Reed Business, estimated spending by IT sub-segment, 2008 22
Table 10: Reed Business, estimated spending on IT by channel, 2008 24
Table 11: Reed Elsevier, IT budget estimates (%), 2008–09 25
Table 12: Reed Elsevier, estimated IT budget by entity (as % of overall IT budget), 2008 25
Table 13: Reed Elsevier, estimated spending by IT segment, 2008 27
Table 14: Reed Elsevier, estimated spending by IT sub-segment, 2008 29
Table 15: Reed Elsevier, estimated spending on IT by channel, 2008 31
Table 16: Reed Elsevier Group plc, IT budget estimates (%), 2008–09 32
Table 17: Reed Elsevier Group plc, estimated IT budget by entity (as % of overall IT budget), 2008 32
Table 18: Reed Elsevier Group plc, estimated spending by IT segment, 2008 34
Table 19: Reed Elsevier Group plc, estimated spending by IT sub-segment, 2008 36
Table 20: Reed Elsevier Group plc, estimated spending on IT by channel, 2008 38
Table 21: BBC Scotland, IT budget estimates (%), 2008–09 39
Table 22: BBC Scotland, estimated IT budget by entity (as % of overall IT budget), 2008 39
Table 23: BBC Scotland, estimated spending by IT segment, 2008 41
Table 24: BBC Scotland, estimated spending by IT sub-segment, 2008 43
Table 25: BBC Scotland, estimated spending on IT by channel, 2008 45
Table 26: Sony Ericsson Mobile Communications AB, IT budget estimates (%), 2008–09 46
Table 27: Sony Ericsson Mobile Communications AB, estimated IT budget by entity (as % of overall IT budget), 2008 46
Table 28: Sony Ericsson Mobile Communications AB, estimated spending by IT segment, 2008 48
Table 29: Sony Ericsson Mobile Communications AB, estimated spending by IT sub-segment, 2008 50
Table 30: Sony Ericsson Mobile Communications AB, estimated spending on IT by channel, 2008 52
Table 31: British Sky Broadcasting Group plc, IT budget estimates (%), 2008–09 53
Table 32: British Sky Broadcasting Group plc, estimated IT budget by entity (as % of overall IT budget), 2008 53
Table 33: British Sky Broadcasting Group plc, estimated spending by IT segment, 2008 55
Table 34: British Sky Broadcasting Group plc, estimated spending by IT sub-segment, 2008 57
Table 35: British Sky Broadcasting Group plc, estimated spending on IT by channel, 2008 59
Table 36: BBC Wales, IT budget estimates(%), 2008–09 60
Table 37: BBC Wales, estimated IT budget by entity (as % of overall IT budget), 2008 60
Table 38: BBC Wales, estimated spending by IT segment, 2008 62
Table 39: BBC Wales, estimated spending by IT sub-segment, 2008 64
Table 40: BBC Wales, estimated spending on IT by channel, 2008 66
Table 41: British Broadcasting Corp, IT budget estimates (%), 2008–09 67
Table 42: British Broadcasting Corp, estimated IT budget by entity (as % of overall IT budget), 2008 67
Table 43: British Broadcasting Corp, estimated spending by IT segment, 2008 69
Table 44: British Broadcasting Corp, estimated spending by IT sub-segment, 2008 71
Table 45: British Broadcasting Corp, estimated spending on IT by channel, 2008 73
Table 46: Pearson plc, IT budget estimates (%), 2008–09 74
Table 47: Pearson plc, estimated IT budget by entity (as % of overall IT budget), 2008 74
Table 48: Pearson plc, estimated spending by IT segment, 2008 76
Table 49: Pearson plc, estimated spending by IT sub-segment, 2008 78
Table 50: Pearson plc, estimated spending on IT by channel, 2008 80
Table 51: Daily Mail and General Trust plc, IT budget estimates (%), 2008–09 81
Table 52: Daily Mail and General Trust plc, estimated IT budget by entity (as % of overall IT budget), 2008 81
Table 53: Daily Mail and General Trust plc, estimated spending by IT segment, 2008 83
Table 54: Daily Mail and General Trust plc, estimated spending by IT sub-segment, 2008 85
Table 55: Daily Mail and General Trust plc, estimated spending on IT by channel, 2008 87


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