Top 10 Companies in the Norwegian Media Industry: IT Spending Predictor 2010

Introduction

This databook provides estimates of IT spending for the top 10 companies in the Norwegian Media industry. The databook is a comprehensive source of IT spending by company, including assessment by technology and channel.

Scope

*Ovum's view of the top 10 companies in the Norwegian Media sector in terms of IT spending

*A breakdown of the estimated IT budget by technology for each of the top 10 companies

*A breakdown of the estimated IT budget by channel for each of the top 10 companies

Highlights

The top 10 companies in the Norwegian media industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 30% of the IT budgets among these firms. This was followed by spending on software and services.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. Internal IT accounted for approximately 38% of the total estimated IT spending by these companies. Bonnier Publications International AS remained the leading company in terms of spending on the various channels, followed by Schibsted ASA and Polaris Media ASA.

Reasons to Purchase

*Gain insight into IT budget breakdown of top 10 companies in the Norwegian Media industry and identify notable areas of allocation

*Identify organizations with top IT expenditures in your target markets

*Leverage IT spending pattern information to tailor account targeting based on company demographics

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Introduction 9
Reasons to purchase 9
Definitions 9
Norwegian Media Industry: Estimated Spending on IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
Bonnier Publications International AS 18
Budget overview 18
Bonnier Publications International AS, estimated spending on IT 19
Bonnier Publications International AS, estimated IT spending by channel 23
Schibsted ASA 25
Budget overview 25
Schibsted ASA, estimated spending on IT 26
Schibsted ASA, estimated IT spending by channel 30
Polaris Media ASA 32
Budget overview 32
Polaris Media ASA, estimated spending on IT 33
Polaris Media ASA, estimated IT spending by channel 37
Ytringen Avis AS 39
Budget overview 39
Ytringen Avis AS, estimated spending on IT 40
Ytringen Avis AS, estimated IT spending by channel 44
A-Pressen AS 46
Budget overview 46
A-Pressen AS, estimated spending on IT 47
A-Pressen AS, estimated IT spending by channel 51
Norsk Rikskringkasting AS 53
Budget overview 53
Norsk Rikskringkasting AS, estimated spending on IT 54
Norsk Rikskringkasting AS, estimated IT spending by channel 58
Tv 2 Gruppen AS 60
Budget overview 60
TV 2 Gruppen AS, estimated spending on IT 61
TV 2 Gruppen AS, estimated IT spending by channel 65
Gyldendal ASA 67
Budget overview 67
Gyldendal ASA, estimated spending on IT 68
Gyldendal ASA, estimated IT spending by channel 72
Aller Norge AS 74
Budget overview 74
Aller Norge AS, estimated spending on IT 75
Aller Norge AS, estimated IT spending by channel 79
NHST Media Group 81
Budget overview 81
NHST Media Group, estimated spending on IT 82
NHST Media Group, estimated IT spending by channel 86
Appendix 88
Methodology 88
Further reading 89
Disclaimer 90

LIST OF FIGURES
Figure 1: Top ten companies in the Norwegian media industry, estimated spending on IT ($m), 2009–10 12
Figure 2: Top ten companies in the Norwegian media industry, estimated spending by technology segment ($m), 2009 14
Figure 3: Top ten companies in the Norwegian media industry, estimated spending on IT by channel ($m), 2009 16
Figure 4: Bonnier Publications International AS, estimated spending by IT segment ($m), 2009 19
Figure 5: Bonnier Publications International AS, estimated spending by IT sub-segment ($m), 2009 21
Figure 6: Bonnier Publications International AS, estimated spending on IT by channel (%), 2009 23
Figure 7: Schibsted ASA, estimated spending by IT segment (%), 2009 26
Figure 8: Schibsted ASA, estimated spending by IT sub-segment ($m), 2009 28
Figure 9: Schibsted ASA, estimated spending on IT by channel (%), 2009 30
Figure 10: Polaris Media ASA, estimated spending by IT segment (%), 2009 33
Figure 11: Polaris Media ASA, estimated spending by IT sub-segment ($m), 2009 35
Figure 12: Polaris Media ASA, estimated spending on IT by channel (%), 2009 37
Figure 13: Ytringen Avis AS, estimated spending by IT segment (%), 2009 40
Figure 14: Ytringen Avis AS, estimated spending by IT sub-segment ($m), 2009 42
Figure 15: Ytringen Avis AS, estimated spending on IT by channel (%), 2009 44
Figure 16: A-Pressen AS, estimated spending by IT segment, 2009 47
Figure 17: A-Pressen AS, estimated spending by IT sub-segment ($m), 2009 49
Figure 18: A-Pressen AS, estimated spending on IT by channel (%), 2009 51
Figure 19: Norsk Rikskringkasting AS, estimated spending by IT segment (%), 2009 54
Figure 20: Norsk Rikskringkasting AS, estimated spending by IT sub-segment ($m), 2009 56
Figure 21: Norsk Rikskringkasting AS, estimated spending on IT by channel (%), 2009 58
Figure 22: TV 2 Gruppen AS, estimated spending by IT segment (%), 2009 61
Figure 23: TV 2 Gruppen AS, estimated spending by IT sub-segment ($m), 2009 63
Figure 24: TV 2 Gruppen AS, estimated spending on IT by channel (%), 2009 65
Figure 25: Gyldendal ASA, estimated spending by IT segment (%), 2009 68
Figure 26: Gyldendal ASA, estimated spending by IT sub-segment ($m), 2009 70
Figure 27: Gyldendal ASA, estimated spending on IT by channel (%), 2009 72
Figure 28: Aller Norge AS, estimated spending by IT segment (%), 2009 75
Figure 29: Aller Norge AS, estimated spending by IT sub-segment ($m), 2009 77
Figure 30: Aller Norge AS, estimated spending on IT by channel (%), 2009 79
Figure 31: NHST Media Group, estimated spending by IT segment, 2009 82
Figure 32: NHST Media Group, estimated spending by IT sub-segment ($m), 2009 84
Figure 33: NHST Media Group, estimated spending on IT by channel (%), 2009 86

LIST OF TABLES
Table 1: Definitions: IT segments and sub segments 10
Table 2: Definitions: channels 11
Table 3: Top ten companies in the Norwegian media industry, estimated spending on IT ($m), 2009–10 13
Table 4: Top ten companies in the Norwegian media industry, estimated spending by technology segment ($m), 2009 15
Table 5: Top ten companies in the Norwegian media industry, estimated spending on IT by channel ($m), 2009 17
Table 6: Bonnier Publications International AS, IT budget estimates (%), 2009–10 18
Table 7: Bonnier Publications International AS, IT budget by estimated entity (as % of overall IT budget), 2009 18
Table 8: Bonnier Publications International AS, estimated spending by IT segment ($m), 2009 20
Table 9: Bonnier Publications International AS, estimated spending by IT sub-segment ($m), 2009 22
Table 10: Bonnier Publications International AS, estimated spending on IT by channel ($m), 2009 24
Table 11: Schibsted ASA, IT budget estimates (%), 2009–10 25
Table 12: Schibsted ASA, estimated IT budget by entity (as % of overall IT budget), 2009 25
Table 13: Schibsted ASA, estimated spending by IT segment ($m), 2009 27
Table 14: Schibsted ASA, estimated spending by IT sub-segment ($m), 2009 29
Table 15: Schibsted ASA, estimated spending on IT by channel ($m), 2009 31
Table 16: Polaris Media ASA, IT budget estimates (%), 2009–10 32
Table 17: Polaris Media ASA, estimated IT budget by entity (as % of overall IT budget), 2009 32
Table 18: Polaris Media ASA, estimated spending by IT segment ($m), 2009 34
Table 19: Polaris Media ASA, estimated spending by IT sub-segment ($m), 2009 36
Table 20: Polaris Media ASA, estimated spending on IT by channel ($m), 2009 38
Table 21: Ytringen Avis AS, IT budget estimates (%), 2009–10 39
Table 22: Ytringen Avis AS, estimated IT budget by entity (as % of overall IT budget), 2009 39
Table 23: Ytringen Avis AS, estimated spending by IT segment ($m), 2009 41
Table 24: Ytringen Avis AS, estimated spending by IT sub-segment ($m), 2009 43
Table 25: Ytringen Avis AS, estimated spending on IT by channel ($m), 2009 45
Table 26: A-Pressen AS, IT budget estimates (%), 2009–10 46
Table 27: A-Pressen AS, estimated IT budget by entity (as % of overall IT budget), 2009 46
Table 28: A-Pressen AS, estimated spending by IT segment ($m), 2009 48
Table 29: A-Pressen AS, estimated spending by IT sub-segment ($m), 2009 50
Table 30: A-Pressen AS estimated spending on IT by channel ($m), 2009 52
Table 31: Norsk Rikskringkasting AS, IT budget estimates (%), 2009–10 53
Table 32: Norsk Rikskringkasting AS, estimated IT budget by entity (as % of overall IT budget), 2009 53
Table 33: Norsk Rikskringkasting AS, estimated spending by IT segment ($m), 2009 55
Table 34: Norsk Rikskringkasting AS, estimated spending by IT sub-segment ($m), 2009 57
Table 35: Norsk Rikskringkasting AS, estimated spending on IT by channel ($m), 2009 59
Table 36: TV 2 Gruppen AS, IT budget estimates (%), 2009–10 60
Table 37: TV 2 Gruppen AS, estimated IT budget by entity (as % of overall IT budget), 2009 60
Table 38: TV 2 Gruppen AS, estimated spending by IT segment ($m), 2009 62
Table 39: TV 2 Gruppen AS, estimated spending by IT sub-segment ($m), 2009 64
Table 40: TV 2 Gruppen AS, estimated spending on IT by channel ($m), 2009 66
Table 41: Gyldendal ASA, IT budget estimates (%), 2009–10 67
Table 42: Gyldendal ASA, estimated IT budget by entity (as % of overall IT budget), 2009 67
Table 43: Gyldendal ASA, estimated spending by IT segment ($m), 2009 69
Table 44: Gyldendal ASA, estimated spending by IT sub-segment ($m), 2009 71
Table 45: Gyldendal ASA, estimated spending on IT by channel ($m), 2009 73
Table 46: Aller Norge AS, IT budget estimates (%), 2009–10 74
Table 47: Aller Norge AS, estimated IT budget by entity (as % of overall IT budget), 2009 74
Table 48: Aller Norge AS, estimated spending by IT segment ($m), 2009 76
Table 49: Aller Norge AS, estimated spending by IT sub-segment ($m), 2009 78
Table 50: Aller Norge AS, estimated spending on IT by channel ($m), 2009 80
Table 51: NHST Media Group, IT budget estimates (%), 2009–10 81
Table 52: NHST Media Group, estimated IT budget by entity (as % of overall IT budget), 2009 81
Table 53: NHST Media Group, estimated spending by IT segment ($m), 2009 83
Table 54: NHST Media Group, estimated spending by IT sub-segment ($m), 2009 85
Table 55: NHST Media Group, estimated spending on IT by channel ($m), 2009 87



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