Top 10 Companies in the Norwegian Retail Industry: IT Spending Predictor 2010

Introduction

This databook provides estimates of IT spending for the top 10 companies in the Norwegian Retail industry. The databook is a comprehensive source of IT spending by company, including assessment by technology and channel.

Scope

*Ovum's view of the top 10 companies in the Norwegian Retail sector in terms of IT spending

*A breakdown of the estimated IT budget by technology for each of the top 10 companies

*A breakdown of the estimated IT budget by channel for each of the top 10 companies

Highlights

The top 10 companies in the Norwegian retail industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 28% of the IT budgets among these firms. This was followed by spending on services and software.

Among the top 10 companies, a major portion of IT spending is allocated to internal IT. Internal IT alone accounted for approximately 36% of the total estimated IT spending by these companies. NorgesGruppen ASA remained the leading company in terms of spending on the various channels, followed by H & M Hennes & Mauritz A/S and Expert AS.

Reasons to Purchase

*Gain insight into IT budget breakdown of top 10 companies in the Norwegian Retail industry and identify notable areas of allocation

*Identify organizations with top IT expenditures in your target markets

*Leverage IT spending pattern information to tailor account targeting based on company demographics

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TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Introduction 9
Reasons to purchase 9
Definitions 9
Norwegian Retail Industry: Estimated Spending on IT 12
Overview 12
Estimated spending by technology segment 14
Estimated IT spending by channel 16
Norgesgruppen ASA 18
Budget overview 18
NorgesGruppen ASA, estimated spending on IT 19
NorgesGruppen ASA, estimated IT spending by channel 23
H & M Hennes & Mauritz A/S 25
Budget overview 25
H & M Hennes & Mauritz A/S, estimated spending on IT 26
H & M Hennes & Mauritz A/S, estimated IT spending by channel 30
Expert AS 32
Budget overview 32
Expert AS, estimated spending on IT 33
Expert AS, estimated IT spending by channel 37
Komplett ASA 39
Budget overview 39
Komplett ASA, estimated spending on IT 40
Komplett ASA, estimated IT spending by channel 44
Norsk Medisinaldepot AS 46
Budget overview 46
Norsk Medisinaldepot AS, estimated spending on IT 47
Norsk Medisinaldepot AS, estimated IT spending by channel 51
Ikea Handel Og Eiendom AS 53
Budget overview 53
IKEA Handel og Eiendom AS, estimated spending on IT 54
IKEA Handel og Eiendom AS, estimated IT spending by channel 58
Elkjop Norge AS 60
Budget overview 60
Elkjop Norge AS, estimated spending on IT 61
Elkjop Norge AS, estimated IT spending by channel 65
Ng Meny Ostfold AS 67
Budget overview 67
Ng Meny Ostfold AS, estimated spending on IT 68
Ng Meny Ostfold AS, estimated IT spending by channel 72
Travel Retail Norway AS 74
Budget overview 74
Travel Retail Norway AS, estimated spending on IT 75
Travel Retail Norway AS, estimated IT spending by channel 79
Coop Trondheim Og Omegn BA 81
Budget overview 81
Coop Trondheim Og Omegn BA, estimated spending on IT 82
Coop Trondheim Og Omegn BA, estimated IT spending by channel 86
Appendix 88
Methodology 88
Further reading 89
Disclaimer 90

LIST OF FIGURES
Figure 1: Top ten companies in the Norwegian retail industry, estimated spending on IT ($m), 2009–10 12
Figure 2: Top ten companies in the Norwegian retail industry, estimated spending by technology segment ($m), 2009 14
Figure 3: Top ten companies in the Norwegian retail industry, estimated spending on IT by channel ($m), 2009 16
Figure 4: NorgesGruppen ASA, estimated spending by IT segment ($m), 2009 19
Figure 5: NorgesGruppen ASA, estimated spending by IT sub-segment ($m), 2009 21
Figure 6: NorgesGruppen ASA, estimated spending on IT by channel (%), 2009 23
Figure 7: H & M Hennes & Mauritz A/S, estimated spending by IT segment (%), 2009 26
Figure 8: H & M Hennes & Mauritz A/S, estimated spending by IT sub-segment ($m), 2009 28
Figure 9: H & M Hennes & Mauritz A/S, estimated spending on IT by channel (%), 2009 30
Figure 10: Expert AS, estimated spending by IT segment (%), 2009 33
Figure 11: Expert AS, estimated spending by IT sub-segment ($m), 2009 35
Figure 12: Expert AS, estimated spending on IT by channel (%), 2009 37
Figure 13: Komplett ASA, estimated spending by IT segment (%), 2009 40
Figure 14: Komplett ASA, estimated spending by IT sub-segment ($m), 2009 42
Figure 15: Komplett ASA, estimated spending on IT by channel (%), 2009 44
Figure 16: Norsk Medisinaldepot AS, estimated spending by IT segment, 2009 47
Figure 17: Norsk Medisinaldepot AS, estimated spending by IT sub-segment ($m), 2009 49
Figure 18: Norsk Medisinaldepot AS, estimated spending on IT by channel (%), 2009 51
Figure 19: IKEA Handel og Eiendom AS, estimated spending by IT segment (%), 2009 54
Figure 20: IKEA Handel og Eiendom AS, estimated spending by IT sub-segment ($m), 2009 56
Figure 21: IKEA Handel og Eiendom AS, estimated spending on IT by channel (%), 2009 58
Figure 22: Elkjop Norge AS, estimated spending by IT segment (%), 2009 61
Figure 23: Elkjop Norge AS, estimated spending by IT sub-segment ($m), 2009 63
Figure 24: Elkjop Norge AS, estimated spending on IT by channel (%), 2009 65
Figure 25: Ng Meny Ostfold AS, estimated spending by IT segment (%), 2009 68
Figure 26: Ng Meny Ostfold AS, estimated spending by IT sub-segment ($m), 2009 70
Figure 27: Ng Meny Ostfold AS, estimated spending on IT by channel (%), 2009 72
Figure 28: Travel Retail Norway AS, estimated spending by IT segment (%), 2009 75
Figure 29: Travel Retail Norway AS, estimated spending by IT sub-segment ($m), 2009 77
Figure 30: Travel Retail Norway AS, estimated spending on IT by channel (%), 2009 79
Figure 31: Coop Trondheim Og Omegn BA, estimated spending by IT segment, 2009 82
Figure 32: Coop Trondheim Og Omegn BA, estimated spending by IT sub-segment ($m), 2009 84
Figure 33: Coop Trondheim Og Omegn BA, estimated spending on IT by channel (%), 2009 86

LIST OF TABLES
Table 1: Definitions: IT segments and sub segments 10
Table 2: Definitions: channels 11
Table 3: Top ten companies in the Norwegian retail industry, estimated spending on IT ($m), 2009–10 13
Table 4: Top ten companies in the Norwegian retail industry, estimated spending by technology segment ($m), 2009 15
Table 5: Top ten companies in the Norwegian retail industry, estimated spending on IT by channel ($m), 2009 17
Table 6: NorgesGruppen ASA, IT budget estimates (%), 2009–10 18
Table 7: NorgesGruppen ASA, IT budget by estimated entity (as % of overall IT budget), 2009 18
Table 8: NorgesGruppen ASA, estimated spending by IT segment ($m), 2009 20
Table 9: NorgesGruppen ASA, estimated spending by IT sub-segment ($m), 2009 22
Table 10: NorgesGruppen ASA, estimated spending on IT by channel ($m), 2009 24
Table 11: H & M Hennes & Mauritz A/S, IT budget estimates (%), 2009–10 25
Table 12: H & M Hennes & Mauritz A/S, estimated IT budget by entity (as % of overall IT budget), 2009 25
Table 13: H & M Hennes & Mauritz A/S, estimated spending by IT segment ($m), 2009 27
Table 14: H & M Hennes & Mauritz A/S, estimated spending by IT sub-segment ($m), 2009 29
Table 15: H & M Hennes & Mauritz A/S, estimated spending on IT by channel ($m), 2009 31
Table 16: Expert AS, IT budget estimates (%), 2009–10 32
Table 17: Expert AS, estimated IT budget by entity (as % of overall IT budget), 2009 32
Table 18: Expert AS, estimated spending by IT segment ($m), 2009 34
Table 19: Expert AS, estimated spending by IT sub-segment ($m), 2009 36
Table 20: Expert AS, estimated spending on IT by channel ($m), 2009 38
Table 21: Komplett ASA, IT budget estimates (%), 2009–10 39
Table 22: Komplett ASA, estimated IT budget by entity (as % of overall IT budget), 2009 39
Table 23: Komplett ASA, estimated spending by IT segment ($m), 2009 41
Table 24: Komplett ASA, estimated spending by IT sub-segment ($m), 2009 43
Table 25: Komplett ASA, estimated spending on IT by channel ($m), 2009 45
Table 26: Norsk Medisinaldepot AS, IT budget estimates (%), 2009–10 46
Table 27: Norsk Medisinaldepot AS, estimated IT budget by entity (as % of overall IT budget), 2009 46
Table 28: Norsk Medisinaldepot AS, estimated spending by IT segment ($m), 2009 48
Table 29: Norsk Medisinaldepot AS, estimated spending by IT sub-segment ($m), 2009 50
Table 30: Norsk Medisinaldepot AS estimated spending on IT by channel ($m), 2009 52
Table 31: IKEA Handel og Eiendom AS, IT budget estimates (%), 2009–10 53
Table 32: IKEA Handel og Eiendom AS, estimated IT budget by entity (as % of overall IT budget), 2009 53
Table 33: IKEA Handel og Eiendom AS, estimated spending by IT segment ($m), 2009 55
Table 34: IKEA Handel og Eiendom AS, estimated spending by IT sub-segment ($m), 2009 57
Table 35: IKEA Handel og Eiendom AS, estimated spending on IT by channel ($m), 2009 59
Table 36: Elkjop Norge AS, IT budget estimates (%), 2009–10 60
Table 37: Elkjop Norge AS, estimated IT budget by entity (as % of overall IT budget), 2009 60
Table 38: Elkjop Norge AS, estimated spending by IT segment ($m), 2009 62
Table 39: Elkjop Norge AS, estimated spending by IT sub-segment ($m), 2009 64
Table 40: Elkjop Norge AS, estimated spending on IT by channel ($m), 2009 66
Table 41: Ng Meny Ostfold AS, IT budget estimates (%), 2009–10 67
Table 42: Ng Meny Ostfold AS, estimated IT budget by entity (as % of overall IT budget), 2009 67
Table 43: Ng Meny Ostfold AS, estimated spending by IT segment ($m), 2009 69
Table 44: Ng Meny Ostfold AS, estimated spending by IT sub-segment ($m), 2009 71
Table 45: Ng Meny Ostfold AS, estimated spending on IT by channel ($m), 2009 73
Table 46: Travel Retail Norway AS, IT budget estimates (%), 2009–10 74
Table 47: Travel Retail Norway AS, estimated IT budget by entity (as % of overall IT budget), 2009 74
Table 48: Travel Retail Norway AS, estimated spending by IT segment ($m), 2009 76
Table 49: Travel Retail Norway AS, estimated spending by IT sub-segment ($m), 2009 78
Table 50: Travel Retail Norway AS, estimated spending on IT by channel ($m), 2009 80
Table 51: Coop Trondheim Og Omegn BA, IT budget estimates (%), 2009–10 81
Table 52: Coop Trondheim Og Omegn BA, estimated IT budget by entity (as % of overall IT budget), 2009 81
Table 53: Coop Trondheim Og Omegn BA, estimated spending by IT segment ($m), 2009 83
Table 54: Coop Trondheim Og Omegn BA, estimated spending by IT sub-segment ($m), 2009 85
Table 55: Coop Trondheim Og Omegn BA, estimated spending on IT by channel ($m), 2009 87


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